Van Reijmersdal most influential product placement scholar

According to a review of the product placement literature, recently published in Journal of Advertising (, Eva van Reijmersdal is the most influential author in the product placement literature. The analyses showed that Van Reijmersdal is the most prolific scholar (highest number of publications), that her work was most often cited in other product placement studies (highest local H-index) and that her works is in the top two of ‘most mentioned product placement research in the media’ (including, Facebook, Twitter, blogs, Wikipedia).