Research line 4 Communication campaigns and interventions (Theme 4.1-4.6)

Theory-and evidence-based campaigns and interventions are more effective in the behavior change process than those that are not based on evidence and theory. In this research line, we apply communication and behavioral theories to design, evaluate, and implement communication campaigns and interventions, with a special focus on the understanding of the underlying mechanisms. The aim is to gain insight in which content elements, design elements, behavior change techniques, and modes of delivery work best under which conditions for which target group.