Research line 3 Online and offline interactions (Theme 3.1-3.5)

In today’s society, interpersonal and mediated communication increasingly intertwine and interact, thereby blurring boundaries between the online and offline world and making it more dynamic than ever before. Communication does not only involve organizations communicating via various media outlets to the public, but also the way in which citizens communicate about this information amongst each other. This means an increasingly important role for consumer reviews, (e)Word of Mouth, consumer posts on social media and a need for companies and organizations to develop adequate webcare. In this respect, offline and online peer-to-peer, parent-child, teacher-student and patient-provider interactions are also examined.