Theme 4.6 Green advertising and CSR

The environment has become a hot topic over the past few years. Both profit (H&M conscious, Tony’s Chocolonely) and non-profit (governmental) organizations try to stimulate green behaviors. In this theme, you can investigate different ways in which consumers may be stimulated to be green via campaigns and interventions. For example, how can we use Creative Media Advertising to stimulate green consumption? How can labels and environmental cues help people make green decision via more implicit persuasion (‘nudging’)? How can we give consumers the idea that their green behaviors matter? But also, how may campaigns by profit organizations help stimulate green consumption via green advertising and CSR? In sum, in this theme you can investigate everything concerning stimulating green behaviors.

Further readings:

  • Dahlén, M. (2005). The medium as a contextual cue: Effects of creative media choice. Journal
    of Advertising, 34(3), 89-98.
  • Lacasse, K. (2016). Don’t be satisfied, identify! Strengthening positive spillover by connecting
    pro-environmental behaviors to an “environmentalist” label. Journal of Environmental Psychology, 48, 149-158.
  • Ölander, F., & Thøgersen, J. (2014). Informing versus nudging in environmental policy. Journal of Consumer Policy, 37(3), 341-356.