Tag Archives: Sophie Boerman

Eva van Reijmersdal, Sophie Boerman and their co-authors received the award for ‘Best Article Published in Journal of Advertising in 2020’ (runner up).

Eva van Reijmersdal, Sophie Boerman and their co-authors received the award for ‘Best Article Published in Journal of Advertising in 2020’ (runner up) for their article: Eisend, Martin, Eva A. van Reijmersdal, Sophie C. Boerman, and Farid Tarrahi (2020), “A Meta-Analysis of the Effects of Disclosing Sponsored Content,” Journal of Advertising, 49(3), 344-366). Journal of Advertising (ISI ranking 6.30) is the currently the number one journal in the category Communication.

Kruikemeier, S., Boerman, S.C., & Bol, N. (2020). Breaching the contract? Using Social Contract Theory to explain individuals’ online behavior to safeguard privacy. Media Psychology, 23(2), 269-292. doi: 10.1080/15213269.2019.1598434

Abstract:
This study applies social contract theory to examine whether perceptions of a social contract explains adaptive behavior to safeguard online privacy. We (1) identify and (2) estimate the prevalence of subgroups that differ in their perceived “social contract” (based on privacy concerns, trust, and risk), and (3) measure how this perceived social contract affects adaptive online behavior. Using a representative two-wave panel survey (N = 1,222), we distinguished five subgroups of internet users; the highly-concerned, wary, ambivalent, neutral (the largest group), and carefree users. The former three were more likely to adapt their behavior than the latter two subgroups. We argue that the implied social contract represents an important construct that helps to identify whether individuals engage in privacy protection behavior.
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Boerman, S.C. (2020). The effects of the standardized Instagram disclosure for micro- and meso-influencers. Computers in Human Behavior, 103, 199–207.doi: 10.1016/j.chb.2019.09.015

Abstract:
Social media influencers – such as the ‘Instafamous’ – are required to disclose any commercial relationship. To achieve transparency, Instagram has introduced a standardized disclosure (‘Paid partnership with [brand]’). This study examined whether this disclosure effectively raises ad recognition, and how this consequently affects consumers’ responses to the message, influencer, and brand. Additionally, the effects of the disclosure were compared between micro- (<10,000 followers) and meso- (10,000–1 million followers) influencers. Results of an online experiment (N = 192) with a 2 (no disclosure vs. standardized disclosure) x 2 (micro-vs. meso-influencer) between subjects design showed that the disclosure did achieve its goal of increasing ad recognition. Furthermore, the disclosure positively affected brand recall and intentions to engage with the post, via ad recognition. The parasocial interaction with the influencer was not affected. Moreover, influencer type did not moderate the effect of the disclosure and did not affect people’s responses to the message, influencer, or brand.

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Boerman, S.C. & Van Reijmersdal, E.A. (2020). Disclosing influencer marketing on YouTube to children: The moderating role of para-social relationship. Frontiers in Psychology (Cognition), 10, 3042. doi: 10.3389/fpsyg.2019.03042

Abstract
Watching online videos is becoming an important part of children’s media diets. Children particularly like content that is specifically created for YouTube by YouTube personalities. Because these personalities have a large reach and are considered likeable and credible, they have become social media influencers. For advertisers, these influencers are an interesting channel to reach youth. Therefore, influencers often embed persuasive sponsored messages in their videos to earn money. However, there are concerns about this practice because it is not always clear when a video includes advertising. Therefore, in several countries, guidelines have been developed that state that sponsoring in influencer videos should be disclosed as such. Until now, little is known about the effects of disclosures for influencer videos on children and the boundary conditions for such effects. Therefore, we investigated the effects of a disclosure of sponsored influencer videos on children’s advertising literacy. Additionally, we examined the consequences of the disclosure for children’s responses to the brand, advertised product, and video. We also included the para-social relationship (PSR) that children experience with an influencer as a possible boundary condition for disclosure effects on persuasion. Our experiment amongst children between 8 and 12 years old showed that, when children correctly recalled the disclosure, the disclosure increased their recognition of advertising, and understanding of selling and persuasive intent. Moreover, advertising literacy evoked by the disclosure affected persuasion: The disclosure enhanced brand memory through ad recognition, but also decreased advertised product desire through understanding the selling intent of the video. Furthermore, the PSR of children with the influencer proved to be a boundary condition for disclosure effects on brand attitudes. Only for those children who experienced moderate to low PSRs with the influencer, the disclosure resulted in less positive brand attitudes through understanding selling intent. For children who experienced a strong PSR with the influencer, the understanding that the content had a selling intent did not affect their brand attitudes. These findings show that a disclosure (if noticed and remembered) can be an effective tool to achieve transparency, but also influences the persuasive outcomes of influencer marketing in online videos.

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Sophie Boerman and Claire Segijn win ASCoR Baschwitz Awards 2017

ASCoR researchers awarded on June 21th, 2018 Continue reading >>

Zuiderveen Borgesius, F. J., Kruikemeier, S., Boerman, S. C., & Helberger, N. (2017). Tracking Walls, Take-It-Or-Leave-It Choices, the GDPR, and the ePrivacy Regulation. European Data Protection Law Review, 3(3), 353-368.

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Boerman, S. C., Kruikemeier, S., & Zuiderveen Borgesius, F. J. (2017). Online Behavioral Advertising: A Literature Review and Research Agenda. Journal of Advertising, 46(3), 363-376.

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Bol, N., Dienlin, T., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., … de Vreese, C. H. (2018). Understanding the effects of personalization as a privacy calculus: Analyzing self-disclosure across health, news, and commerce contexts. Journal of Computer-Mediated Communication, 23(6), 370-388.

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Boerman, S. C., van Reijmersdal, E. A., Rozendaal, E., & Dima, A. L. (2018). Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC). International Journal of Advertising, 37(5), 671-697.

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Boerman, S. C., Kruikemeier, S., & Zuiderveen Borgesius, F. J. (2018). Exploring motivations for online privacy protection behavior: Insights from panel data. Communication Research.

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Boerman, S., & van Noort, G. , Helberger, N. & Hoofnagle, C. (2018). Sponsored blog content: What do the regulations say? And what do bloggers say? Journal of Intellectual Property, Information Technology and Electronic Commerce Law (JIPITEC), 9, 146-159

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dr. Sophie Boerman

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Persuasion & Resistance

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Brand Communication

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Boerman, S. C., Willemsen, L. M., & Van der Aa, E. (2017). “This post is sponsored” effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook. Journal of Interactive Marketing, 38, 82-92. doi:10.1016/j.intmar.2016.12.002

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Dissertation Sophie Boerman receives attention in newspapers

On April 24th, Sophie Boerman succesfully defended her dissertation entitled “This program contains product placement” Effects of sponsorship disclosure on television viewers’ responses. Her research received attention in several newspapers and websites Continue reading >>

Smink, A. R., Van Reijmersdal, E. A., & Boerman, S. C. (2017). Effects of brand placement disclosures: An eye tracking study into the effects of disclosures and the moderating role of brand familiarity. In V. Zabkar, & M. Eisend (Eds.), Advances in advertising research: Challenges in an age of dis-engagement (Vol. VII, pp. 85-96). Springer Gabler. doi:10.1007/978-3-658-18731-6_7

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Van Reijmersdal, E.A., Boerman, S.C., Buijzen, M., & Rozendaal, E. (2017). This is advertising! Effects of disclosing television brand placement on adolescents. Journal of Youth and Adolescence, 46(2), 328-342. doi: 10.1007/s10964-016-0493-3.

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Boerman, S. C., & Kruikemeier, S. (2016). Consumer responses to promoted tweets sent by brands and political parties. Computers in Human Behavior, 65, 285–294. doi:10.1016/j.chb.2016.08.033

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Boerman, S.C., & Van Reijmersdal, E. A. (2016). Informing consumers about hidden advertising. A literature review of the effects of disclosing sponsored content. In P. de Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers (pp. 115-146). London, UK: Emerald Group Publishing.

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Bol, N., Boerman, S.C., Romano Bergstrom, J., & Kruikemeier, S. (2016). An overview of how eye tracking is used in communication research. In M. Antona & C. Stephanidis (Eds.), Universal access in human-computer interaction. Methods, techniques, and best practices (pp. 421 – 429). Switzerland: Springer International Publishing.

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Kruikemeier, S, Szegin, M., & Boerman, S.C. (2016). Political Microtargeting: Relationship between personalized advertising on Facebook and voters’ responses. Cyberpsychology, Behavior, and Social Networking, 19(6), 367-372. doi:10.1089/cyber.2015.0652

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Van Reijmersdal, E. A., Fransen, M. L., Van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., … Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458–1474. doi:10.1177/0002764216660141

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2015). Dit programma bevat product placement. Effecten van sponsorvermeldingen in televisieprogramma’s. In A. E. Bronner (Ed.), Ontwikkelingen in het marktonderzoek (pp. 79-92). Haarlem: Spaar en Hout.

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2015). How audience and disclosure characteristics influence memory of sponsorship disclosure. International Journal of Advertising, 34(4), 576-592. doi:10.1080/02650487.2015.1009347

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2015). Using eye tracking to understand the effects of brand placement disclosure types in television programs. Journal of Advertising, 44(3), 196-207. doi: 10.1080/00913367.2014.967423

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Smit, E. G., Boerman, S. C., & Van Meurs, A. (2015). The power of direct context as revealed by eye tracking. A new model tracks relative attention to competing editorial and promotional content. Journal of Advertising Research, 55(2), 216-227. doi: 10.2501/JAR-55-2-216-227.

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations. Psychology & Marketing, 31(3), 214-224. doi: 10.1002/mar.20688

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén & S. Okazaki (Eds.), Advances in Advertising Research. Vol. IV: The Changing Roles of Advertising, (pp. 273-284), Wiesbaden, Germany: Springer Fachmedien Wiesbaden.

Van Reijmersdal, E. A., Tutaj, K., & Boerman, S. C. (2013). The effects of brand placement disclosures on skepticism and brand memory. Communications. The European Journal of Communication Research, 38(2), 127-146. doi: 10.1515/commun-2013-0008

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Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012). Sponsorship disclosure: Effects of duration on persuasion knowledge and brand responses. Journal of Communication, 62(6), 1047-1064. doi: 10.1111/j.1460-2466.2012.01677.x

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Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012). Zijn sponsorvermeldingen in televisieprogramma’s effectief? Tijdschrift voor Communicatiewetenschap, 40(4), 46–59.

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2012). “This program contains advertising”: Effects of sponsorship disclosure on persuasion knowledge and brand responses. In: The changing roles of advertising (pp.113-117). Stockholm, Sweden: Stockholm School of Economics.

Boerman, S. C. (2011). Eye Catching. SWOCC 57. Amsterdam.

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Boerman, S. C., Smit, E. G., & Van Meurs, A. (2011). Attention battle; the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context. In S. Okazaki (Ed), Advances in Advertising Research (Vol. II). Breaking New Ground in Theory and Practice, (pp. 295-310), Wiesbaden: Gabler Verlag.

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