Tag Archives: Sophie Boerman

Sophie Boerman and Claire Segijn win ASCoR Baschwitz Awards 2017

ASCoR researchers awarded on June 21th, 2018 Continue reading >>

Boerman, S. C., Kruikemeier, S., & Zuiderveen Borgesius, F. J. (2017). Online behavioral advertising: A literature review and research agenda. Journal of Advertising. Advance online publication. doi:10.1080/00913367.2017.1339368

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Boerman, S. C., Willemsen, L. M., & Van der Aa, E. (2017). “This post is sponsored” effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook. Journal of Interactive Marketing, 38, 82-92. doi:10.1016/j.intmar.2016.12.002

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Persuasion & Resistance

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dr. Sophie Boerman

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Smink, A. R., Van Reijmersdal, E. A., & Boerman, S. C. (2017). Effects of brand placement disclosures: An eye tracking study into the effects of disclosures and the moderating role of brand familiarity. In V. Zabkar, & M. Eisend (Eds.), Advances in advertising research: Challenges in an age of dis-engagement (Vol. VII, pp. 85-96). Springer Gabler. doi:10.1007/978-3-658-18731-6_7

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Brand Communication

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Van Reijmersdal, E.A., Boerman, S.C., Buijzen, M., & Rozendaal, E. (2017). This is advertising! Effects of disclosing television brand placement on adolescents. Journal of Youth and Adolescence, 46(2), 328-342. doi: 10.1007/s10964-016-0493-3.

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Boerman, S. C., & Kruikemeier, S. (2016). Consumer responses to promoted tweets sent by brands and political parties. Computers in Human Behavior, 65, 285–294. doi:10.1016/j.chb.2016.08.033

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Boerman, S.C., & Van Reijmersdal, E. A. (2016). Informing consumers about hidden advertising. A literature review of the effects of disclosing sponsored content. In P. de Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers (pp. 115-146). London, UK: Emerald Group Publishing.

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Bol, N., Boerman, S.C., Romano Bergstrom, J., & Kruikemeier, S. (2016). An overview of how eye tracking is used in communication research. In M. Antona & C. Stephanidis (Eds.), Universal access in human-computer interaction. Methods, techniques, and best practices (pp. 421 – 429). Switzerland: Springer International Publishing.

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Dissertation Sophie Boerman receives attention in newspapers

On April 24th, Sophie Boerman succesfully defended her dissertation entitled “This program contains product placement” Effects of sponsorship disclosure on television viewers’ responses. Her research received attention in several newspapers and websites Continue reading >>

Kruikemeier, S, Szegin, M., & Boerman, S.C. (2016). Political Microtargeting: Relationship between personalized advertising on Facebook and voters’ responses. Cyberpsychology, Behavior, and Social Networking, 19(6), 367-372. doi:10.1089/cyber.2015.0652

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Van Reijmersdal, E. A., Fransen, M. L., Van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., … Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458–1474. doi:10.1177/0002764216660141

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2015). Dit programma bevat product placement. Effecten van sponsorvermeldingen in televisieprogramma’s. In A. E. Bronner (Ed.), Ontwikkelingen in het marktonderzoek (pp. 79-92). Haarlem: Spaar en Hout.

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2015). How audience and disclosure characteristics influence memory of sponsorship disclosure. International Journal of Advertising, 34(4), 576-592. doi:10.1080/02650487.2015.1009347

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2015). Using eye tracking to understand the effects of brand placement disclosure types in television programs. Journal of Advertising, 44(3), 196-207. doi: 10.1080/00913367.2014.967423

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Smit, E. G., Boerman, S. C., & Van Meurs, A. (2015). The power of direct context as revealed by eye tracking. A new model tracks relative attention to competing editorial and promotional content. Journal of Advertising Research, 55(2), 216-227. doi: 10.2501/JAR-55-2-216-227.

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations. Psychology & Marketing, 31(3), 214-224. doi: 10.1002/mar.20688

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén & S. Okazaki (Eds.), Advances in Advertising Research. Vol. IV: The Changing Roles of Advertising, (pp. 273-284), Wiesbaden, Germany: Springer Fachmedien Wiesbaden.

Van Reijmersdal, E. A., Tutaj, K., & Boerman, S. C. (2013). The effects of brand placement disclosures on skepticism and brand memory. Communications. The European Journal of Communication Research, 38(2), 127-146. doi: 10.1515/commun-2013-0008

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Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012). Sponsorship disclosure: Effects of duration on persuasion knowledge and brand responses. Journal of Communication, 62(6), 1047-1064. doi: 10.1111/j.1460-2466.2012.01677.x

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Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012). Zijn sponsorvermeldingen in televisieprogramma’s effectief? Tijdschrift voor Communicatiewetenschap, 40(4), 46–59.

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2012). “This program contains advertising”: Effects of sponsorship disclosure on persuasion knowledge and brand responses. In: The changing roles of advertising (pp.113-117). Stockholm, Sweden: Stockholm School of Economics.

Boerman, S. C. (2011). Eye Catching. SWOCC 57. Amsterdam.

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Boerman, S. C., Smit, E. G., & Van Meurs, A. (2011). Attention battle; the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context. In S. Okazaki (Ed), Advances in Advertising Research (Vol. II). Breaking New Ground in Theory and Practice, (pp. 295-310), Wiesbaden: Gabler Verlag.

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