Our program
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
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Marketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health
Tag Archives: Rena Zendedel
Teaching awards for PersCom lecturers
Five awards have been distributed by the College of Communication and the GraduateSchool of Communication to excellent lecturers of the program group Persuasive Communication during the department meeting on the 25th of June. Continue reading
Verstegen, N., Zendedel, R., Ingleby, D., Vogel, V. ‘De puzzel is het grootst bij allochtonen’. Een verkennend onderzoek naar culturele diversiteit in de tbs. (2011). Utrecht: Forum educatief.
Tags: (intercultural communication; interpersonal communication)