Tag Archives: Peeter Verlegh

Van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017). Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues. Food Quality and Preference. Advance online publication. doi:10.1016/j.foodqual.2017.06.007

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Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2017). ‘We’ are more likely to endorse than ‘I’: The effects of self-construal and brand symbolism on consumers’ online brand endorsements. International Journal of Advertising, 36(1), 107-120. doi: 10.1080/02650487.2016.1186950

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Announcement of Winners of MSI Research Competition on “Social Interactions and Social Media Marketing”

Lotte Willemsen, Guda van Noort and Peeter Verlegh received a research grant from the Marketing Science Institute. Their research project “Predicting Firestorms: Using Protest Frames to Understand Negative Electronic Word of Mouth” was one of the winning submissions in the research proposal competition ‘ Social Interactions and Social Media Marketing. Continue reading >>

Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Consumers’ Online Brand Endorsements. In P. De Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers. (pp. 189-209). Bingley: Emerald.

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Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism. Journal of Interactive Marketing, 33, 27-42. doi: 10.1016/j.intmar.2015.10.002

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Van Noort nieuwe directeur SWOCC

Guda van Noort (37) wordt per 1 januari 2015 directeur van SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie). Zij volgt hiermee Peeter Verlegh op. Continue reading >>

Van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2016). Atypical food packaging affects the persuasive impact of product claims. Food Quality and Preference, 48, 33–40. doi:10.1016/j.foodqual.2015.08.002

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Fransen, M. L., Smit, E. G., & Verlegh, P. W. J. (2015). Strategies and motives for resistance to persuasion: An integrative framework. Frontiers in Psychology, 6, e1201. doi: 10.3389/fpsyg.2015.01201

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Fransen, M. L., Verlegh, P. W. J., Kirmani, A., & Smit, E.G. (2015). A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising, 34(1), 6-16. doi:10.1080/02650487.2014.995284

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Meijers, M. H. C., Verlegh, P. W. J., Noordewier, M. K., & Smit, E. G. (2015). The dark side of donating: How donating may license environmentally unfriendly behavior. Social Influence, 10(4), 250-263. doi:10.1080/15534510.2015.1092468

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Van den Putte, B., Verlegh, P., Wennekers, A., Welten, S., Mollen, S., & Fransen, M. (2015). Gedragsverandering via campagnes 2.0. Aanvullende inzichten uit de wetenschappelijke literatuur (Onderzoeksrapport in opdracht van Dienst Publiek en Communicatie, Ministerie van Algemene Zaken; referentie 3782046). Amsterdam School of Communications Research (ASCoR), Afdeling Communicatiewetenschap, Universiteit van Amsterdam.

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Campbell, M. C., Mohr, G. S., & Verlegh, P. W. J. (2013). Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response. Journal of Consumer Psychology, forthcoming. DOI: 10.1016/j.jcps.2012.10.012

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Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2013). Linguistic biases and persuasion in communication about objects. Journal of Language and Social Psychology, forthcoming. DOI: 10.1177/0261927X12466083

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Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2013). Taalgebruik in mond-tot-mond communicatie: Concrete of abstracte taal geeft inzicht in klantverwachtingen en overtuigingskracht op ontvangers. In A.E. Bronner et al. (Red.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 21-35). Haarlem: Spaar en Hout.

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Verlegh, P. W. J.,Ryu, G., Tuk, M. A., & Feick, L. E. (2013). Receiver responses to rewarded referrals: The motive inferences framework. Journal of the Academy of Marketing Science, 41(6), 669-682. doi: 10.1007/s11747-013-0327-8

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Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2012). Taalabstractie in communicatie over producten: Wanneer beschrijven we een ervaring met een product concreet en wanneer abstract? Tijdschrift voor Communicatiewetenschap, 40(2), 191-201.

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Van Rekom, J., & Verlegh, P. W. J. (2011). Putting Greece on the map: The use of cognitive causal mapping for destination management. In: F.M. Go and R. Govers. (eds), International Place Branding Yearbook 2011. Basingstoke: Palgrave MacMillan.

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Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2010). Language abstraction in word of mouth. Journal of Consumer Research, 37(2), 207-223. DOI:10.1086/651240

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Verlegh, P. W. J. (2010). Country images: why they influence consumers. In: F.M. Go and R. Govers. (eds), International Place Branding Yearbook 2010. Basingstoke: Palgrave MacMillan. p. 45-51.

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Tuk, M. A., Verlegh, P. W. J., Smidts, A., & Wigboldus, D. H. J. (2009). Wat gebeurt er als je consumenten beloont voor mond tot mond reclame? In A.E. Bronner et al. (Red.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp.119-132). Haarlem: Spaar en Hout.

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Van Rekom, J., Verlegh, P. W. J., & Slokkers, R. (2009). The owner’s edge: How brand ownership influences causal brand maps. Journal of Business Research, 63(2), 339-344. DOI:10.1016/j.jbusres.2008.06.007

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Tuk, M. A., Verlegh, P. W. J., Smidts, A., & Wigboldus, D. H. J. (2009). The impact of social categorization on persuasion effectiveness. Advances in Consumer Research, 36, 596-597.

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Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2009). Two types of language bias in word of mouth. Advances in Consumer Research, 36, 544-545.

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Tuk, M. A., Verlegh, P. W. J., Smidts, A., & Wigboldus, D. (2009). Interpersonal relationships moderate the effect of faces on person judgments. European Journal of Social Psychology, 39(5), 757-767. DOI:10.1002/ejsp.576

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Tuk, M. A., Verlegh, P. W. J., Smidts, A. & Wigboldus, D. (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing. Journal of Consumer Psychology, 19(1), 38-47. DOI: 10.1016/j.jcps.2008.12.007

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Verlegh, P. W. J., & Moldovan, S. (2008). What drives word of mouth: A multi-disciplinary perspective. Advances in Consumer Research, 35, 49-51.

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De Valck, K., Langerak, F., Verhoef, P. C., & Verlegh, P. W. J. (2007). Satisfaction with virtual communities of interests: Effect on members’ visit frequency. British Journal of Management, 18(3), 241-256. DOI:10.1111/j.1467-8551.2006.00499.x

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Verlegh, P. W. J. (2007). Economic and socio-psychological motives for home-country bias in consumer product evaluations. Journal of International Business Studies, 38(3), 361-373. DOI:10.1057/palgrave.jibs.8400269

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Van Rekom, J., Jacobs, G., & Verlegh, P. W. J. (2006). Measuring and managing the essence of a brand personality. Marketing Letters, 17(3), 181-192. DOI:10.1007/s11002-006-5362-5

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Van Rekom, J., Jacobs, G., Verlegh, P. W. J., & Podnar, K. (2006). Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe. Journal of Brand Management, 14(1/2), 114-124. DOI:10.1057/palgrave.bm.2550056

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Verlegh, P. W. J. (2006). The psychology of country-of-origin effects. Budapest Management Review, 37(7/8), 102-108.

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Godes, D., Mayzlin, D., Chen, Y., Das, S., Dellarocas, C., Pfeiffer, B., Libai, B., Sen, S., Shi, M., & Verlegh, P. W. J. (2005). The firm’s management of social interactions. Marketing Letters, 16(3/4), 415-428. DOI:10.1007/s11002-005-5902-4

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Tuk, M. A., Verlegh, P. W. J., Smidts, A. & Wigboldus, D. H. J. (2005). Activation of salesperson stereotypes affects perceptions of word-of-mouth referral. Advances in Consumer Research, 32, 256-257.

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Verlegh, P. W. J., Steenkamp, J-B. E. M., & Meulenberg, M. T. G. (2005). Country of-origin effects in consumer processing of advertising claims. International Journal of Research in Marketing, 22(2), 127-139. DOI:10.1016/j.ijresmar.2004.05.003

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Publications prior to 2005

Pdf publications prior to 2005, Peeter Verlegh