The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health
Tag Archives: Nadine Bol
Nadine Bol and Hao Nguyen both won the Philip C. Palm Green Top Student Paper Award at the Kentucky Conference on Health Communication 2016. They received the exact same reviewer score, and the scientific advisory board could not make a final decision between the two papers. The committee therefore decided to award them both with the award. Congratulations to both Nadine and Hao!
Nguyen, M. H., Van Weert, J. C. M., Bol, N., Loos, E. F., Tytgat, K. M. A. J., Van De Ven, A. W. H., & Smets, E. M A. (2017). Tailoring the mode of information presentation: Effects on younger and older adults’ attention and recall of online information. Human Communication Research, 43(1), 102-126. doi:10.1111/hcre.12097
Rising, C. J., Bol, N., Burke-Garcia, A., Rains, S. A., & Wright, K. B. (2017). Perceived stress in online prostate cancer community participants: Examining relationships with stigmatization, social support network preference, and social support seeking. Journal of Health Communication, 22(6), 469-476. doi:10.1080/10810730.2017.1304471
The OncoCommunicAging (OCA) research line, lead by ASCoR researcher Julia van Weert, received a 286,000 euro grant from KWF Kankerbestrijding (the Dutch Cancer Society) on a project called “How to effectively tailor website information to older cancer patients’ mode preferences: A Randomized Controlled Trial”. Continue reading
Nadine Bol received the 2013 award for best article that was published in TijdschriftvoorCommunicatiewetenschap (TCW). The award was given to Nadine during the Etmaal 2014 (3-4 February 2014, Wageningen). Continue reading