Tag Archives: Media Multitasking

Segijn, C.M., Voorveld, H.A.M., Vandeberg, L., & Smit, E.G. (2017). The battle of the screens: Unravelling attention allocation and memory effects when multiscreening. Human Communication Research. Advanced online publication. doi: 10.1111/hcre.12106

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Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V. M., Vandeberg, L., & Voorveld, H. A. M. (2017). Media multitasking and the role of task relevance in background advertising processing. In V. Žabkar & M. Eisend & (Eds). Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 197-212).Wiesbaden, Germany: Springer-Gabler.

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Segijn, C. M. (2016). Second screen advertising: A typology of multiscreening. In P. De Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers (pp 77-96). Bingley: Emerald Books.

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Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2016). The underlying mechanisms of multiscreening effects. Journal of Advertising, 45(4), 391–402. doi:10.1080/00913367.2016.1172386

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Krämer, N.C., Winter, S., Benninghoff, B., & Gallus, C. (2015). How “social” is Social TV? The influence of social motives and expected outcomes on the usage of Social TV applications. Computers in Human Behavior, 51, 255-262. doi:10.1016/j.chb.2015.05.005

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Voorveld, H., Segijn, C., Ketelaar, P., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries. International Journal of Communication, 8(1), 2755-2777.

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