Tag Archives: Marieke Fransen

Rauwers, F., Remmerswaal, P., Dahlen, M., Fransen, M., & van Noort, G. (2018). The impact of creative media advertising on consumer responses: Two field experiments. International Journal of Advertising, 1-20

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Persuasion & Resistance

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Van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017). Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues. Food Quality and Preference. Advance online publication. doi:10.1016/j.foodqual.2017.06.007

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dr. Marieke Fransen

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Marieke Fransen new editor of the journal ‘Tijdschrift voor Communicatiewetenschap’.

ASCoR researcher dr. Marieke Fransen has been appointed as the new editor of the ‘Tijdschrift voor Communicatiewetenschap’, the leading journal for Dutch and Flemish scholars in Communication Science. Continue reading >>

Van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017). Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour. Appetite, 109, 73–82. doi:10.1016/j.appet.2016.11.021

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Janssen, L., Fransen, M. L., Wulff, R., & van Reijmersdal, E. A. (2016). Brand placement disclosure effects on persuasion: The moderating role of consumer self-control. Journal of Consumer Behaviour, 15(6), 503–515. doi:10.1002/cb.1587

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Lewinski, P., Fransen, M. L., & Tan, E. S. (2016). Embodied Resistance to Persuasion in Advertising. Frontiers in Psychology, 7. doi:10.3389/fpsyg.2016.01202

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Lewinski, P., Tan, E. S., Fransen, M. L., Czarna, K., & Butler, C. (2016). Hindering facial mimicry in ad viewing: effects on consumers’ emotions, attitudes and purchase intentions. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in advertising research (vol. VI): the digital, the classic, the subtle, and the alternative. (pp. 281-288). (European Advertising Academy). Wiesbaden: Springer Fachmedien.

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Van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2016). Atypical food packaging affects the persuasive impact of product claims. Food Quality and Preference, 48, 33–40. doi:10.1016/j.foodqual.2015.08.002

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Van Reijmersdal, E. A., Fransen, M. L., Van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., … Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458–1474. doi:10.1177/0002764216660141

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Fransen, M. L., Smit, E. G., & Verlegh, P. W. J. (2015). Strategies and motives for resistance to persuasion: An integrative framework. Frontiers in Psychology, 6, e1201. doi: 10.3389/fpsyg.2015.01201

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Fransen, M. L., Verlegh, P. W. J., Kirmani, A., & Smit, E.G. (2015). A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising, 34(1), 6-16. doi:10.1080/02650487.2014.995284

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Lewinski, P., Tan, E. S., Fransen, M. L., Czarna, K., & Butler, C. (2015). Hindering Facial Mimicry in Ad Viewing: Effects On Consumers’ Emotions, Attitudes and Purchase Intentions. Advances in Advertising Research (Vol. VI), 281–288. doi:10.1007/978-3-658-10558-7_22

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Van Asbeek-Brusse, E. D., Fransen, M. L., & Smit, E. G. (2015). Educational storylines in entertainment television: Audience reactions towards persuasive strategies in medical dramas. Journal of Health Communication, 20(4), 396-405. doi:10.1080/10810730.2014.965365

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Van Asbeek-Brusse, E. D., Fransen, M. L., & Smit, E. G. (2015). The more you say, the less they hear: The effect of disclosure content in narrative persuasion. Journal of Media Psychology, 27(4), 159-169. doi:10.1027/1864-1105/a000135

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Van den Putte, B., Verlegh, P., Wennekers, A., Welten, S., Mollen, S., & Fransen, M. (2015). Gedragsverandering via campagnes 2.0. Aanvullende inzichten uit de wetenschappelijke literatuur (Onderzoeksrapport in opdracht van Dienst Publiek en Communicatie, Ministerie van Algemene Zaken; referentie 3782046). Amsterdam School of Communications Research (ASCoR), Afdeling Communicatiewetenschap, Universiteit van Amsterdam.

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Fransen, M. L., & Fennis, B. M. (2014). Comparing the impact of explicit and implicit resistance induction strategies on message persuasiveness. Journal of Communication 64(5), 915-934. doi:10.1111/jcom.12118

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Lewinski, P., Fransen, M. L., & Tan, E. S. H. (2014). Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli. Journal of Neuroscience, Psychology, and Economics, 7(1), 1-14. doi: 10.1037/npe0000012

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Mollen, S. & Fransen, M. L. (2014). Gezag en gedrag. In “Aggressie en geweld tegen overheidspersoneel”. Literatuuronderzoek in opdracht van Cluster Integriteit & Programma Veilige Publieke Taak. Ministerie van Binnenlandse Zaken en Koninkrijksrelaties.

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Van Rompay, T. J. L., Fransen, M. L., & Borgelink B. G. D. (2014). Light as a feather: Packaging imagery, brand identity, and product experience. Marketing Letters, 25(4), 397-407. doi10.1007/s11002-013-9260-3

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Fransen, M. (2013). Resisting Persuasion. Oxford Bibliographies Online Datasets. doi:10.1093/obo/9780199756841-0127

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Fransen, M. L., & Ter Hoeven, C. L. Matching the message: The role of regulatory fit in negative managerial communication (2013). Communication Research, 40, 818-837.

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Fransen, M. L., Van Rompay, T. J. L., & Muntinga, D. G. (2013). Increasing sponsorship effectiveness through brand experience. International Journal of Sports Marketing and Sponsorship,14(2), 112-125. doi: 10.1108/ijsms-14-02-2013-b004

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Fennis, B. M., Das, E., & Fransen, M. L. (2012). Print advertising: Vivid content. Journal of Business Research 65, 861-864. DOI:10.1016/j.jbusres.2011.01.008

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Fransen, M. L., & Ter Hoeven, C. L. (2011). Matching the message: The role of regulatory fit in negative managerial communication. Communication Research. DOI: 10.1177/0093650211427140

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Van Veenendaal, D., Fransen, M. L., & Smit, E. G. (2011). De gewapende consument. Amsterdam: SWOCC.

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Fransen, M. L., & Van Rompay, T. J. L. (2011). Living brands: Consumer reactions towards online-experienced-based marketing communication. In S. Okazaki (ed.). Advances in advertising research (Vol. II): Breaking new ground in theory and practice, pp. 311-324. Gabler Verlag.

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Fransen, M. L., Van Rompay, T. J. L., & Van der Plas, N. (2011). ‘Where the action is’. Events als marketingcommunicatiestrategie. Tijdschrift voor Communicatiewetenschap, 39(2), 21-37.

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Fransen, M. L., Smeesters, D., & Fennis, B. M. (2011). The role of social presence in mortality salience effects. Journal of Business Research, 64(1), 29-33. DOI:10.1016/j.jbusres.2009.09.016.

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Fransen, M. L., Fennis, B. M., Pruyn, A. Th. H., & Vohs, K. D. (2011). When fit fosters favoring: The role of private self-focus. Journal of Experimental Social Psychology, 47, 202-207. DOI:10.1016/j.jesp.2010.09.004

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Fransen, M. L., Smeesters, D., & Fennis, B. M. (2010). Mortality salience and brand attitudes: The moderating role of social presence. Advances in Consumer Research, 37, 534-535 [Extended Abstract].

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Fransen, M. L. & Lodder, P. (2010). The effects of experience-based marketing communication on brand relations and hedonic brand attitudes: The moderating role of affective orientation. Advances in Consumer Research, 37, 801-802 [Extended Abstract].

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Fransen, M. L., Fennis, B. M., & Pruyn, A. Th. H. (2010). ‘Bekend maakt bemind’: De relatie tussen blootstelling aan reclame en merkkeuze. In A. E. Bronner et al. (red), Ontwikkelingen in het marktonderzoek: Jaarboek Markt Onderzoek Associatie, dl 35, Haarlem: Spaar & Hout, pp. 61-79.

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Fransen, M. L., Reinders, M. J., Bartels, J., & Maassen, R. L. (2010). The influence of regulatory fit on evaluation and intentions to buy genetically modified foods: The mediating role of social identification. Journal of Marketing Communications, 16(1), 5-20, DOI:10.1080/13527260903342696

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Fransen, M. L., Fennis, B. M., & Pruyn, A. Th. H. (2010). Matching communication modalities: The effects of modality congruence and processing style on brand evaluation and brand choice. Communication Research, 37(4), 576-598. DOI:10.1177/009365021036825

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Fransen, M. L., Fennis, B. M., Vohs, K. D., & Pruyn, A. Th. H. (2009). ‘Fit for charity’ The moderating role of private self-focus in the persuasiveness of regulatory fit. Advances in Consumer Research, 36, 746-747 [Extended Abstract].

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Van Rompay, T. J. L., Vonk, D. J., & Fransen, M. L. (2009). The eye of the camera: Effects of security cameras on pro-social behavior. Environment and Behavior, 41, 60-74. DOI: 10.1177/0013916507309996

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Fransen, M. L. (2008). Marketing communication and automatic consumer responses: A context dependency perspective. Doctoral dissertation. University of Twente. ISBN: 978-90-365-2741-5

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Fransen, M. L., Fennis, B. M., & Pruyn, A. Th. H. (2008). ‘Voel je fit’: De rol van regulatieve fit en zelfbewustzijn bij de steun van goede doelen. Jaarboek Sociale Psychology 2007. Amsterdam: Aspo press.

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