Tag Archives: Lotte Willemsen

dr. Lotte Willemsen

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Boerman, S. C., Willemsen, L. M., & Van der Aa, E. (2017). “This post is sponsored” effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook. Journal of Interactive Marketing, 38, 82-92. doi:10.1016/j.intmar.2016.12.002

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Brands and Organizations in Social Media

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Van Noort, G., Willemsen, L. M., Kerkhof, P., & Verhoeven, J. W. M. (2014). Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review. In P. J. Kitchen, & E. Uzunoğlu (Eds.), Integrated communications in the postmodern era. (pp. 77-99). Basingstoke, Hampshire: Palgrave Macmillan.

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Willemsen, L., Neijens, P. C., & Bronner, F. A. (2013). Webcare as customer relationship and reputation management? Motives for negative electronic word of mouth and their effect on webcare receptiveness. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising. (pp. 55-69). Wiesbaden: Springer Gabler.

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Willemsen, L. M., Neijens, P. C., Bronner, F. E. (2012). The ironic effect of source identification on the perceived credibility of online product reviewers. Journal of Computer-Mediated Communication, 18(1), 16-31.

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Moorman, M., Willemsen, L.M., Neijens, P.C., & E.G. Smit (2012). Program involvement effects on the processing of embedded and successive advertising. Journal of Advertising, 41(2), 25-38. doi:10.2753/joa0091-3367410202

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Willemsen, L.M., Noort, G. van & Bronner, F. (2012). Een menselijk geluid: het effect van reactieve en proactieve webcare op merkevaluaties [A human voice: the effect of reactive and proactive webcare on brand evaluations]. In A.E. Bronner et al. (Red.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp.27-41). Haarlem: Spaar en Hout.

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van Noort, G. & Willemsen, L. M. (2012). Online damage control: The effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms. Journal of Interactive Marketing, 26(3), 131-140. DOI: 10.1016/j.intmar.2011.07.001

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Willemsen, L. M., Neijens, P. C., Bronner, F., & De Ridder, J. A. (2011). “Highly recommended!” The content characteristics and perceived usefulness of online consumer reviews. Journal of Computer-Mediated Communication, 17(1), 19-38. DOI: 10.1111/j.1083-6101.2011.01551.x

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Zwier, S., Araujo, T., Boukes, M., & Willemsen, L. (2011). Boundaries to the articulation of possible selves through social networking sites: The case of Facebook profiler’s social connectedness. Cyperpsychology, Behavior and Social Networking. 14(10), 571-576. doi: 10.1089/cyber.2010.0612

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Willemsen, L. M., Neijens, P. C., & Bronner, F. E. (2011). Perceived Expertise vs Perceived Trustworthiness: The suppressed effect of source type on review attitude. In S. Okazaki (Ed.), EAA Advances in Advertising Research (vol. 2, Breaking new ground in theory and practice) (pp. 421-436). Wiesbaden: Gabler Verlag.

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Bronner, F. E., & Willemsen, L. (2010). E-vloed op consumentengedrag. In S. van den Boom, E. Smit & S. de Bakker (red.), Nachtmerrie of droom? De ROI van customer media (pp.125-135). Amsterdam: Prentice Hall/Pearson Education.

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Willemsen, L. M., Neijens, P. C., & Bronner, F. E. (2010). Not all created equal? The content characteristics and usefulness of online consumer reviews. (No. 2). SWOCC working paper series.

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Moorman, M., Willemsen, L., Neijens, P. C., & Smit, E. G. (2006). Antecedents and consequences of program-involvement: A naturalistic field study during the 2006 FIFA World Cup.