Tag Archives: Hilde Voorveld

Marketing Communication

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dr. Hilde Voorveld

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Segijn, C.M., Voorveld, H.A.M., Vandeberg, L., & Smit, E.G. (2017). The battle of the screens: Unravelling attention allocation and memory effects when multiscreening. Human Communication Research. Advanced online publication. doi: 10.1111/hcre.12106

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Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V. M., Vandeberg, L., & Voorveld, H. A. M. (2017). Media multitasking and the role of task relevance in background advertising processing. In V. Žabkar & M. Eisend & (Eds). Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 197-212).Wiesbaden, Germany: Springer-Gabler.

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Voorveld, H. A. M., Fakkert, M. S., & Van Reijmersdal, E. A. (2017). Materialistic girls watching a materialistic world: Fashion tv series and women’s copy-cat intentions. Communications : The European Journal of Communication Research, 42(2). doi: 10.1515/commun-2017-0018

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Media Strategies

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A paper by Voorveld, Neijens, and Smit is included in the first virtual special issue of the Journal of Advertising

The paper ‘The Relation Between Actual and Perceived Interactivity’ authored by Hilde Voorveld, Peter Neijens, and Edith Smit is included in the first virtual special issue of the Journal of Advertising. The issue contains the ten most important papers in the area of Online Advertising published between 2007 and 2013 in the journal. Continue reading >>

Eelen, J., Rauwers, F., Wottrich, V. M., Voorveld, H. A. M., & Van Noort, G. (2016). Consumer responses to creative advertising: A literature review. In P. de Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers. (pp. 19-46). Bingley: Emerald.

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Hilde Voorveld heeft de “Jonge Haan” gewonnen

Het Genootschap voor Reclame reikte gisteren tijdens een diner met een vijftigtal prominenten uit het reclamevak in Yab Yum de jaarlijkse ‘Hanen’ uit. De ‘Hanen’ vormen sinds de jaren zeventig van de vorige eeuw de belangrijkste prijzen voor personen die zich verdienstelijk hebben gemaakt in het brede communicatievak. Continue reading >>

Meijers, M. H. C. , Eelen, J., & Voorveld, H. A. M. (2016). Creative Media Advertising. Amsterdam, The Netherlands: SWOCC.

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Neijens, P. C., & Voorveld, H. A. M. (2016). Digital replica editions versus printed newspapers: Different reading styles? Different recall? New Media & Society. DOI: 10.1177/1461444816670326

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Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2016). The effects of the integration of external and internal communication features in digital magazines on consumers’ magazine attitude. Computers in Human Behavior, 61, 454-462. doi: 10.1016/j.chb.2016.03.042

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Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2016). The underlying mechanisms of multiscreening effects. Journal of Advertising, 45(4), 391–402. doi:10.1080/00913367.2016.1172386

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Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2016). Consumers’ cross-channel use in online and offline purchases: An analysis of cross-media and cross-channel behaviors between products. Journal of Advertising Research, 56(4), 385-400. doi: 10.2501/JAR-2016-044

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Limpf, N., & Voorveld, H. A. M. (2015). Mobile location-based advertising: How information privacy concerns influence consumers’ attitude and acceptance. Journal of Interactive Advertising, 15(2), 111-123. doi: 10.1080/15252019.2015.1064795

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Neijens, P., & Voorveld, H. (2015). Cross-platform advertising: Current practices and issues for the future. Journal of Advertising Research, 55(4), 362-367. doi: 10.2501/JAR-2015-016

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Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2015). Dissociating explicit and implicit effects of cross-media advertising. International Journal of Advertising, 34(5), 744-764. doi:10.1080/02650487.2015.1011023.

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Wottrich, V. M. & Voorveld, H. A. M. (2015). Creative vs. traditional media choice: Effects on word-of-mouth and purchase intention. In P. W. J. Verlegh, H. A .M. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI)(pp. 325-335). Wiesbaden: Springer Gabler.

Fakkert, M. M. S., Voorveld, H. A. M., & Van Reijmersdal, E. A. (2014). Brand Placement in Fashion TV Series. In S. Buseljta Bank, P. De Pelsmacker & S. Okazaki (Eds.), Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (pp. 217-228). Wiesbaden, Germany: Springer Fachmedien.

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Smit, E. G., Van Noort, G., & Voorveld, H. A. M. (2014). Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15–22. doi:10.1016/j.chb.2013.11.008

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Viswanathan, V., & Voorveld, H. A. M. (2014). Media Multitasking with television news: The interaction of content and audience factors. In Banks, I. B., DePelsmacker, P., & Okazaki, S. (Eds). Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (pp.129-141). Wiesbaden: Springer Gabler.

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Voorveld, H., Segijn, C., Ketelaar, P., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries. International Journal of Communication, 8(1), 2755-2777.

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Voorveld, H. A. M., & Valkenburg, S. M. (2014). The Fit Factor: The role of fit between ads in understanding cross-media synergy. Journal of Advertising, 44(3), 185-195. doi: 10.1080/00913367.2014.977472

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Voorveld, H. A. M. & Van Noort, G. (2014). Social Media in advertising campaigns: Examining the effects on perceived persuasive intent, campaign and brand responses. Journal of Creative Communications, 9(3), 253-268. doi: 10.1177/0973258614545155

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Voorveld, H. A. M., & Viswanathan, V. (2014). An observational study on how situational factors influence media multitasking with TV: The role of genres, dayparts, and social viewing. Media Psychology, 18(4), 499-526. doi:10.1080/15213269.2013.872038

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Van Noort, G. Smit, E. G., & Voorveld, H. A. M. (2013). The online behavioural advertising icon: Two user studies. In S. Rosengren & M. Dahlen (Eds.), EAA Advances in Advertising Research (Vol. IV The Changing Roles of Advertising): Cutting Edge International Research (365-378). Gabler Verlag.

Voorveld, H. A. M. (2013). Cross Tools and Cross Media Effects. In P. Moy (Ed.), Oxford Bibliographies in Communication. New York: Oxford University Press.

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Voorveld, H., Smit, E. G., & Neijens, P. C. (2013). Cross-media advertising. Brand promotion in an age of media convergence. In S. Diehl & M. Karmasin (Eds.), Media and Convergence Management (pp. 117-133). Berlin Heidelberg: Springer.

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Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2013). Developing an instrument to measure consumers’ multimedia usage in the purchase process. International Journal on Media Management. 15(1), 43-65. doi: 10.1080/14241277.2012.756815

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Voorveld, H. A. M., & Van der Goot, M. (2013). Age differences in media multitasking: A diary study. Journal of Broadcasting & Electronic Media, 57(3), 392-408. doi: 10.1080/08838151.2013.816709

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Voorveld, H. A. M., & Van der Goot, M. (2013). Media multitasking across age groups: A diary study. Journal of Broadcasting & Electronic Media. 57(3), 392- 408. doi: 10.1080/08838151.2013.816709

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Voorveld, H. A. M., & Valkenburg, S. M. (2013) Cross-media synergy: Exploring the role of the integration of ads in cross-media campaigns. In S. Rosengren & M. Dahlen, EAA Advances in Advertising Research (Vol. IV The Changing Roles of Advertising): Cutting Edge International Research (pp. 187-200). Gabler Verlag.

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Voorveld, H. A. M., Van Noort, G., & Duijn, M. (2013). Building brands with interactivity. The role of prior brand usage in the relation between perceived website interactivity and brand responses. Journal of Brand Management , 20(7), 608-622, doi: 10.1057/bm.2013.3

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Voorveld, H.A.M., & van Noort, G. (2012). Moderating influences of interactivity effects. In M. Eisend, R. Terlutter & S. Okazaki (Eds.), Advances in Advertising Research: Current Insights and Future Trends (Vol. III, pp. 163-175). Wiesbaden: Gabler–Verlag.

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2012). The interacting role of media sequence and product involvement in cross-media campaigns. Journal of Marketing Communications, 18 (3), 203-216. DOI: 10.1080/13527266.2011.567457.

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Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2012). Media guiding consumers across different stages of the purchase process (Extended abstract). In M. Morrison (Ed.), The Proceedings of the 2012 Conference of the American Academy of Advertising (pp. 30-31). ISBN: 978-0-931030-43-7.

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Van Noort, G., Voorveld, H.A.M., & van Reijmersdal, E.A. (2012). Interactivity in brand websites: Cognitive, affective, and behavioral responses explained by consumers’ online flow experience. Journal of Interactive Marketing, 26(4), 223-234. DOI:10.1016/j.intmar.2011.11.002

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Voorveld. H. A. M. (2011). Media multitasking and the effectiveness of combining online and radio advertising. Computers in Human Behavior, 27(November), 2200-2206. DOI: 10.1016/j.chb.2011.06.016

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). De effectiviteit van crossmediacampagnes. In A. E. Bronner, P. Dekker, E. De Leeuw, L. J. Paas, K. De Ruyter, A. Smidts & J. W. Wieringa (Eds.), Ontwikkelingen in het Marktonderzoek (pp. 63-79). Haarlem: Markt Onderzoek Associatie, Spaar en Hout.

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). De relatie tussen objectieve en gepercipieerde interactiviteit van websites. Tijdschrift voor Communicatiewetenschap, 39(1), 4-20.

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