Tag Archives: Guda van Noort

Voorveld, H.A.M., van Noort, G., Muntinga, D. & Bronner F. (2018). Engagement with social media and social media advertising: The differentiating role of platform type. Journal of Advertising, 47 (1), 38-54

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Rauwers, F., Remmerswaal, P., Dahlen, M., Fransen, M., & van Noort, G. (2018). The impact of creative media advertising on consumer responses: Two field experiments. International Journal of Advertising, 1-20

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Boerman, S., & van Noort, G. , Helberger, N. & Hoofnagle, C. (2018). Sponsored blog content: What do the regulations say? And what do bloggers say? Journal of Intellectual Property, Information Technology and Electronic Commerce Law (JIPITEC), 9, 146-159

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van Noort, G., & Van Reijmersdal, E.A. (2019). Effectiveness of branded mobile phone apps. Journal of Interactive Marketing, 45, 16-26

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Strycharz, J., van Noort, G ., Helberger, N., & Smit, E. (2019). Contrasting perspectives – pratitioner’s viewpoint on personalized marketing communication. European Journal of Marketing

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Persuasion & Resistance

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Walrave, M., Poels, K., Antheunis, M. L., Van den Broeck, E., & Van Noort, G. (2016). Like or dislike? Adolescents’ responses to personalized social network site advertising. Journal of Marketing Communications. Advance online publication. doi: 10.1080/13527266.2016.1182938

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prof. dr. Guda van Noort

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Van Reijmersdal, E. A., Rozendaal, E., Smink, N., Van Noort, G., & Buijzen, M. (2017). Processes and effects of targeted online advertising among children. International Journal of Advertising, 36(3), 396-414. doi: 10.1080/02650487.2016.1196904

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Announcement of Winners of MSI Research Competition on “Social Interactions and Social Media Marketing”

Lotte Willemsen, Guda van Noort and Peeter Verlegh received a research grant from the Marketing Science Institute. Their research project “Predicting Firestorms: Using Protest Frames to Understand Negative Electronic Word of Mouth” was one of the winning submissions in the research proposal competition ‘ Social Interactions and Social Media Marketing. Continue reading >>

Eelen, J., Rauwers, F., Wottrich, V. M., Voorveld, H. A. M., & Van Noort, G. (2016). Consumer responses to creative advertising: A literature review. In P. de Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers. (pp. 19-46). Bingley: Emerald.

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Kruikemeier, S., Van Noort, G., & Vliegenthart, R. (2016). The effect of website interactivity on political involvement. The moderating role of political cynicism. Journal of Media Psychology, 28(3), 136-147. doi: 10.1027/1864-1105/a000200

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Kruikemeier, S., Van Noort, G., Vliegenthart, R., & De Vreese, C. H. (2016). The relationship between online campaigning and political involvement. Online information review, 40(5), 673-694. doi: 10.1108/OIR-11-2015-0346

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Van Noort nieuwe directeur SWOCC

Guda van Noort (37) wordt per 1 januari 2015 directeur van SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie). Zij volgt hiermee Peeter Verlegh op. Continue reading >>

Van Noort, G., Vliegenthart, R., & Kruikemeier, S. (2016). Return on interactivity? The characteristics and effectiveness of Web sites during the 2010 Dutch local elections. Journal of Information Technology & Politics, 13(4), 352-364. doi: 10.1080/19331681.2016.1230921

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Van Reijmersdal, E. A., Fransen, M. L., Van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., … Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458–1474. doi:10.1177/0002764216660141

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Kruikemeier, S., Aparaschivei, A. P., Boomgaarden, H. G., Van Noort, G., & Vliegenthart, R. (2015). Party and candidate websites: A comparative explanatory analysis. Mass Communication & Society, 18(6), 821-850. doi: 10.1080/15205436.2015.1051233

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Kruikemeier, S., Van Noort, G., Vliegenthart, R., & De Vreese, C. H. (2015). Nederlandse politici op Twitter: Wie, waarover, wanneer en met welk effect? Tijdschrift voor Communicatiewetenschap, 43(1), 4-22. doi: 10.5553/TCW/138469302015043001002

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Strauß, N., Kruikemeier, S., Van der Meulen, H., & Van Noort, G. (2015). Digital diplomacy in GCC countries: Strategic communication of Western embassies on Twitter. Government Information Quarterly, 32(4), 369-379. doi: 10.1016/j.giq.2015.08.001

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Kruikemeier, S., Van Noort, G., Vliegenthart, R., & De Vreese, C. (2014). Nieuwe media, een politieke belofte? In P. van Praag, & K. Brants (Eds.), Media, macht en politiek: De verkiezingscampagne van 2012. (pp. 107-123). Diemen: Uitgeverij AMB.

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Kruikemeier, S., Van Noort, G., Vliegenthart, R., & De Vreese, C. H. (2014). Unraveling the effects of active and passive forms of political Internet use: Does it affect citizens’ political involvement? New Media & Society, 16(6), 903-920. doi: 10.1177/1461444813495163

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Smit, E. G., Van Noort, G., & Voorveld, H. A. M. (2014). Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15–22. doi:10.1016/j.chb.2013.11.008

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Van Noort, G., Antheunis, M. L., & Verlegh, P. W. J. (2014). Enhancing the effects of social network site marketing campaigns: If you want consumers to like you, ask them about themselves. International Journal of Advertising, 33(2), 235-252. doi: 10.2501/IJA-33-2-235-252

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Van Noort, G., Willemsen, L. M., Kerkhof, P., & Verhoeven, J. W. M. (2014). Webcare as an integrative tool for customer care, reputation management, and online marketing: A literature review. In P. J. Kitchen, & E. Uzunoğlu (Eds.), Integrated communications in the postmodern era. (pp. 77-99). Basingstoke, Hampshire: Palgrave Macmillan.

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Voorveld, H. A. M. & Van Noort, G. (2014). Social Media in advertising campaigns: Examining the effects on perceived persuasive intent, campaign and brand responses. Journal of Creative Communications, 9(3), 253-268. doi: 10.1177/0973258614545155

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Kruikemeier, S., Van Noort, G., Vliegenthart, R., & de Vreese, C.H. (2013). Getting closer: The effects of personalized and interactive online political communication. European Journal of Communication, 28(1), 53-66.

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Van Noort, G. Smit, E. G., & Voorveld, H. A. M. (2013). The online behavioural advertising icon: Two user studies. In S. Rosengren & M. Dahlen (Eds.), EAA Advances in Advertising Research (Vol. IV The Changing Roles of Advertising): Cutting Edge International Research (365-378). Gabler Verlag.

Van Reijmersdal, E. A., Jansz, J., Peters, O., & Van Noort, G. (2013). Why girls go pink: Game character identification and game-players’ motivations. Computers in Human Behavior, 29(6), 2640-2649 doi: 10.1016/j.chb.2013.06.046

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Voorveld, H. A. M., Van Noort, G., & Duijn, M. (2013). Building brands with interactivity. The role of prior brand usage in the relation between perceived website interactivity and brand responses. Journal of Brand Management , 20(7), 608-622, doi: 10.1057/bm.2013.3

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Voorveld, H.A.M., & van Noort, G. (2012). Moderating influences of interactivity effects. In M. Eisend, R. Terlutter & S. Okazaki (Eds.), Advances in Advertising Research: Current Insights and Future Trends (Vol. III, pp. 163-175). Wiesbaden: Gabler–Verlag.

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Van Noort, G., Voorveld, H.A.M., & van Reijmersdal, E.A. (2012). Interactivity in brand websites: Cognitive, affective, and behavioral responses explained by consumers’ online flow experience. Journal of Interactive Marketing, 26(4), 223-234. DOI:10.1016/j.intmar.2011.11.002

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Willemsen, L.M., Noort, G. van & Bronner, F. (2012). Een menselijk geluid: het effect van reactieve en proactieve webcare op merkevaluaties [A human voice: the effect of reactive and proactive webcare on brand evaluations]. In A.E. Bronner et al. (Red.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp.27-41). Haarlem: Spaar en Hout.

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Van Noort, G., Antheunis, M. L., & Van Reijmersdal, E. A. (2012). Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism. Journal of Marketing Communications, 18(1), 39-53. DOI:10.1080/13527266.2011.620764

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van Noort, G. & Willemsen, L. M. (2012). Online damage control: The effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms. Journal of Interactive Marketing, 26(3), 131-140. DOI: 10.1016/j.intmar.2011.07.001

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Van Noort, G., Antheunis, M. L., & Van Reijmersdal, E. A. (2011). Online vrienden bepalen de overtuigingskracht van SNS campagnes. Tijdschrift voor Communicatiewetenschap,39(4), 91-103.

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Van Weert, J. C. M., Van Noort, G., Bol, N., Tates, K., Van Dijk, L, & Jansen, J. (2011). Tailored information for cancer patients on the Internet: Effects of visual cues and language complexity on recall of information and satisfaction. Patient Education and Counseling, 84(3), 368-378. DOI:10.1016/j.pec.2011.04.006

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Kerkhof, P., Van Noort, G., & Antheunis, M. L. (2011). Waarom bedrijven social media gebruiken. In D. van Osch, & R. van Zijl (Eds.), Basisboek social media (pp. 91-120). Den Haag: Boom Lemma Uitgevers.

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Vliegenthart, R., & van Noort, G. (2010). Is het de moeite waard? De karakteristieken en effectiviteit van partijwebsites in de campagne voor de Nederlandse gemeenteraadsverkiezingen van 2010. Res Publica, 52(3), 315-333.

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van Reijmersdal, E.A., Jansz, J., Peters, O., & van Noort, G. (2010). The effects of interactive brand placements in online games on children’s cognitive, affective and conative brand responses. Computers in Human Behavior, 26(6), 1787-1794. DOI:10.1016/j.chb.2010.07.006

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Kerkhof, P., & Van Noort, G. (2010). Third party internet seals: Reviewing the effects on online consumer trust. Encyclopedia of E-Business Development and Management in the Global Economy, 2, 701-708.

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