This week, ZonMw awarded eight research projects Exercise and Physical Activity worth over 5 million euros. ACHC researcher Gert-Jan de Bruijn will participate in Active4Life, one of the awarded projects. In the Active4Life project, Big Data analyses will be applied to investigate effective intervention ingredients to stimulate physical activity in the population.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health