The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health
Tag Archives: Eva van Reijmersdal
Meijers, M. H. C., van Reijmersdal, E. A., & Krafczyk, A. (2018). The positive effect of green versus conventional brand placement: The roles of brand warmth and persuasion knowledge. In V. Cauberghe, L. Hudders, & M. Eisend (Eds.), Advances in Advertising Research IX: Power to Consumers (pp. 143-161). (European Advertising Academy). Wiesbaden: Springer Gabler. DOI: 10.1007/978-3-658-22681-7_11
Eva van Reijmersdal received an Aspasia premium from the National Dutch Science Foundation NWO of 200.000 euro for a five-year research project. Van Reijmersdal is an Associate Professor in the persuasive communication group. Continue reading
Together with former ASCoR members Sanne Opree and Moniek Buijzen, Eva van Reijmersdal received a top paper award at the annual conference in Fukuoka, Japan. Continue reading
Smink, A. R., Van Reijmersdal, E. A., & Boerman, S. C. (2017). Effects of brand placement disclosures: An eye tracking study into the effects of disclosures and the moderating role of brand familiarity. In V. Zabkar, & M. Eisend (Eds.), Advances in advertising research: Challenges in an age of dis-engagement (Vol. VII, pp. 85-96). Springer Gabler. doi:10.1007/978-3-658-18731-6_7
During the ’24 hours of Communication Science 2014′ in Wageningen (3-4 February), Eva van Reijmersdal was awarded the NeFCA Young Scholar Award. This award is bi-annually handed out to a young scholar (PhD defence no longer than seven years ago). Continue reading
Boerman, S.C., & Van Reijmersdal, E. A. (2016). Informing consumers about hidden advertising. A literature review of the effects of disclosing sponsored content. In P. de Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers (pp. 115-146). London, UK: Emerald Group Publishing.
Onlangs werd bekend dat het artikel ‘Effects of prominence, involvement, and persuasion knowledge on Children’s cognitive and affective responses to advergames’ van Eva van Reijmersdal, Esther Rozendaal en Moniek Buijzen gepubliceerd in Journal of Interactive Marketing (2012), 26 (1), 33- 42 het meest geciteerde artikel van 2012 en 2013 is, in Journal of Interactive Marketing. Gefeliciteerd!