Tag Archives: Eva van Reijmersdal

Eva van Reijmersdal received an Aspasia premium

Eva van Reijmersdal received an Aspasia premium from the National Dutch Science Foundation NWO of 200.000 euro for a five-year research project. Van Reijmersdal is an Associate Professor in the persuasive communication group. Continue reading >>

Persuasion & Resistance

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Eva van Reijmersdal receives top paper award at annual ICA

Together with former ASCoR members Sanne Opree and Moniek Buijzen, Eva van Reijmersdal received a top paper award at the annual conference in Fukuoka, Japan. Continue reading >>

dr. Eva van Reijmersdal

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Smink, A. R., Van Reijmersdal, E. A., & Boerman, S. C. (2017). Effects of brand placement disclosures: An eye tracking study into the effects of disclosures and the moderating role of brand familiarity. In V. Zabkar, & M. Eisend (Eds.), Advances in advertising research: Challenges in an age of dis-engagement (Vol. VII, pp. 85-96). Springer Gabler. doi:10.1007/978-3-658-18731-6_7

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Van Reijmersdal, E.A., Boerman, S.C., Buijzen, M., & Rozendaal, E. (2017). This is advertising! Effects of disclosing television brand placement on adolescents. Journal of Youth and Adolescence, 46(2), 328-342. doi: 10.1007/s10964-016-0493-3.

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Van Reijmersdal, E. A., Rozendaal, E., Smink, N., Van Noort, G., & Buijzen, M. (2017). Processes and effects of targeted online advertising among children. International Journal of Advertising, 36(3), 396-414. doi: 10.1080/02650487.2016.1196904

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Voorveld, H. A. M., Fakkert, M. S., & Van Reijmersdal, E. A. (2017). Materialistic girls watching a materialistic world: Fashion tv series and women’s copy-cat intentions. Communications : The European Journal of Communication Research, 42(2). doi: 10.1515/commun-2017-0018

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Boerman, S.C., & Van Reijmersdal, E. A. (2016). Informing consumers about hidden advertising. A literature review of the effects of disclosing sponsored content. In P. de Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers (pp. 115-146). London, UK: Emerald Group Publishing.

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Eva van Reijmersdal wins NEFCA Young Scholar Award

During the ’24 hours of Communication Science 2014′ in Wageningen (3-4 February), Eva van Reijmersdal was awarded the NeFCA Young Scholar Award. This award is bi-annually handed out to a young scholar (PhD defence no longer than seven years ago). Continue reading >>

Eva van Reijmersdal most cited

Onlangs werd bekend dat het artikel ‘Effects of prominence, involvement, and persuasion knowledge on Children’s cognitive and affective responses to advergames’ van Eva van Reijmersdal, Esther Rozendaal en Moniek Buijzen gepubliceerd in Journal of Interactive Marketing (2012), 26 (1), 33- 42 het meest geciteerde artikel van 2012 en 2013 is, in Journal of Interactive Marketing. Gefeliciteerd!

Janssen, L., Fransen, M. L., Wulff, R., & van Reijmersdal, E. A. (2016). Brand placement disclosure effects on persuasion: The moderating role of consumer self-control. Journal of Consumer Behaviour, 15(6), 503–515. doi:10.1002/cb.1587

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Ketelaar, P. E., Janssen, L., Vergeer, M., Van Reijmersdal, E. A., Crutzen, R., & Van ‘t Riet, J. (2016). The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites. Journal of Business Research, 69(7), 2603-2613. doi: 10.1016/j.jbusres.2015.10.151

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Opree, S. J., Buijzen, M., & Van Reijmersdal, E. A. (2016). The impact of advertising on children’s psychological wellbeing and life satisfaction. European Journal of Marketing, 50(11), 1975-1992. doi: 10.1108/EJM-06-2015-0393

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Rozendaal, E., Buijs, L., & Van Reijmersdal, E. A. (2016). Strengthening children’s advertising defenses: The effects of forewarning of commercial and manipulative intent. Frontiers in Psychology, 7, [1186]. doi: 10.3389/fpsyg.2016.01186

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Van der Goot, M. J., Van Reijmersdal, E. A., & Kleemans, M. (2016). The effects of emotional television advertising on older and younger adults. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in advertising research (Vol. VI): the digital, the classic, the subtle, and the alternative. (pp. 115-124). (European Advertising Academy). Wiesbaden: Springer Gabler.

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Van Reijmersdal, E. A. (2016). Disclosing brand placements in movies: Effects of disclosure type and movie involvement on attitudes. Journal of Media Psychology, 28(2), 78-87. doi:10.1027/1864-1105/a000158

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Van Reijmersdal, E. A., Fransen, M. L., Van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., … Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458–1474. doi:10.1177/0002764216660141

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2015). Dit programma bevat product placement. Effecten van sponsorvermeldingen in televisieprogramma’s. In A. E. Bronner (Ed.), Ontwikkelingen in het marktonderzoek (pp. 79-92). Haarlem: Spaar en Hout.

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2015). How audience and disclosure characteristics influence memory of sponsorship disclosure. International Journal of Advertising, 34(4), 576-592. doi:10.1080/02650487.2015.1009347

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2015). Using eye tracking to understand the effects of brand placement disclosure types in television programs. Journal of Advertising, 44(3), 196-207. doi: 10.1080/00913367.2014.967423

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Van der Goot, M. J., Van Reijmersdal, E. A., & Kleemans, M. (2015). Age differences in recall and liking of arousing television commercials. Communications, 40(3), 295-317. doi:10.1515/commun-2015-0013

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Van der Goot, M. J., Van Reijmersdal, E. A., & Kleemans, M. (2015). The effects of emotional television advertising on older and younger adults. In P. W. J. Verlegh, H. A. M. Voorveld & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 115-124). Wiesbaden: Springer Gabler.

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Van Reijmersdal, E. A., Lammers, N., Rozendaal, E., & Buijzen, M. (2015). Disclosing the persuasive nature of advergames: Moderation effects of mood on brand responses via persuasion knowledge. International Journal of Advertising, 34(1), 70-84. doi: 10.1080/02650487.2014.993795

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Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2015). Boys’ responses to mixtures of advertising and editorial content in magazines. Young Consumers, 16(3), 251-263. doi: 10.1108/YC-10-2014-00487.

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Wennekers, A. M., Vandeberg, L., Zoon, K., & Van Reijmersdal, E. A. (2015). Distinguishing implicit from explicit attitudes in brand placement research. In P.W.J. Verlegh, H.A.M. Voorveld & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI)(pp. 253-267). Wiesbaden: Springer Gabler.

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations. Psychology & Marketing, 31(3), 214-224. doi: 10.1002/mar.20688

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Fakkert, M. M. S., Voorveld, H. A. M., & Van Reijmersdal, E. A. (2014). Brand Placement in Fashion TV Series. In S. Buseljta Bank, P. De Pelsmacker & S. Okazaki (Eds.), Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (pp. 217-228). Wiesbaden, Germany: Springer Fachmedien.

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Opree, S. J., Buijzen, M., Van Reijmersdal, E. A., & Valkenburg, P.M. (2014). Children’s advertising exposure and materialistic orientations: A longitudinal study into direct and mediated effects. Communication Research, 41(5), 717-735. doi: 10.1177/0093650213479129

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén & S. Okazaki (Eds.), Advances in Advertising Research. Vol. IV: The Changing Roles of Advertising, (pp. 273-284), Wiesbaden, Germany: Springer Fachmedien Wiesbaden.

Buijzen, M., Rozendaal, E., & Van Reijmersdal, E. A. (2013). Media, advertising, and consumerism: Children and adolescents in a commercialized media environment. In D. Lemish (Ed.), The Routledge Handbook of Children, Adolescents and Media (pp. 271-278). London, United Kingdom: Routledge. doi: 10.4324/9780203366981.ch33

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Dekker, K., & Van Reijmersdal, E. A. (2013). Disclosing celebrity endorsement in a television program to mitigate persuasion: How disclosure type and celebrity credibility interact. Journal of Promotion Management, 19(2), 224-240. doi: 10.1080/10496491.2013.769473

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Lammers, N., & Van Reijmersdal, E. A. (2013). De invloeden van waarschuwingen voor advergames en stemming op merkherinnering en merkattitude. Tijdschrift voor Communicatiewetenschap, 41(2), 184-200.

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Rozendaal, E. A., Van Reijmersdal, E. A., Slot, N., & Buijzen, M. (2013). Children’s responses to advertising in social games. Journal of Advertising, 42(2-3), 142-154. doi: 10.1080/00913367.2013.774588

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Slot, N., Rozendaal, E., Van Reijmersdal, E. A., & Buijzen, M. A. (2013). Hoe kinderen reageren op reclame in online sociale netwerken: Reclamewijsheid en de invloed van leeftijdsgenoten. Tijdschrift voor Communicatiewetenschap, 41(1), 19-40.

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Van Reijmersdal, E. A., Jansz, J., Peters, O., & Van Noort, G. (2013). Why girls go pink: Game character identification and game-players’ motivations. Computers in Human Behavior, 29(6), 2640-2649 doi: 10.1016/j.chb.2013.06.046

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Van Reijmersdal, E. A., Tutaj, K., & Boerman, S. C. (2013). The effects of brand placement disclosures on skepticism and brand memory. Communications. The European Journal of Communication Research, 38(2), 127-146. doi: 10.1515/commun-2013-0008

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Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012). Sponsorship disclosure: Effects of duration on persuasion knowledge and brand responses. Journal of Communication, 62(6), 1047-1064. doi: 10.1111/j.1460-2466.2012.01677.x

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Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012). Zijn sponsorvermeldingen in televisieprogramma’s effectief? Tijdschrift voor Communicatiewetenschap, 40(4), 46–59.

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2012). “This program contains advertising”: Effects of sponsorship disclosure on persuasion knowledge and brand responses. In: The changing roles of advertising (pp.113-117). Stockholm, Sweden: Stockholm School of Economics.