Tag Archives: Edith Smit

Linn, A. J., Van Weert, J. C. M., Schouten, B. C., Smit, E. G., Van Bodegraven, A. A., & Van Dijk, L. (2014). Een communicatietypologie voor het bespreken van therapietrouwbarrières. PW Wetenschappelijk Platvorm, 8, 43-48.

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Linn, A. J., Van Weert, J. C., van Dijk, L., Horne, R., & Smit, E. G. (2014). The value of nurses tailored communication when discussing medicines: Exploring the relationship between satisfaction, beliefs and adherence. Journal of Health Psychology, 21(5), 798–807. doi:10.1177/1359105314539529

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Smit, E. G., Van Noort, G., & Voorveld, H. A. M. (2014). Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15–22. doi:10.1016/j.chb.2013.11.008

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Voorveld, H., Segijn, C., Ketelaar, P., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries. International Journal of Communication, 8(1), 2755-2777.

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Dahlén, M., Rosengren, S., & Smit, E.G. (2013). “Don’t insult my intelligence”: Can advertisements that underestimate consumers’ intelligence insult and signal a prejudiced consumer view? Journal of Advertising Research.

Linn, A. J., Van Dijk, L., Smit E. G., Jansen, J., & Van Weert, J. C. M. (2013). May you never forget what is worth remembering. The relation between recall of medical information and medication adherence in patients with inflammatory bowel disease. Journal of Crohn’s and Colitis, 7(11), 543-550. doi:10.1016/j.crohns.2013.04.001

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Linn, A. J., Van Weert, J. C. M., Smit, E. G, Perry, K., & Van Dijk, L. (2013). 1+1=3? The systematic development of a theoretical and evidence-based tailored multimedia intervention to improve medication adherence. Patient Education and Counseling. 93, 381-388. doi:10.1016/j.pec.2013.03.009

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Maslowska, E., Smit, E. G., & Van den Putte, B. (2013). Assessing the cross-cultural applicability of tailored advertising: A comparative study between the Netherlands and Poland. International Journal of Advertising, 32(4), 487-511. doi: 10.2501/ija-32-4-487-511

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Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2013). Consuming green, living green: The moderating effect of identity relevance on the licensing effect. In G. Cornelissen, E. Reutskaja & A. Valenzuela (Eds.), European Advances in Consumer Research, Volume 10 (pp. 292 – 293). Duluth, MN: Association for Consumer Research.

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Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2013). Consuming Green, Living Green: Boundary Conditions of the Licensing Effect. In S. Botti & A. A. Labroo (Eds.), Advances in Consumer Research (pp. 833). Duluth, MN: Association for Consumer Research.

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Smit, E.G., Neijens, P.C., & Heath, R. (2013). The differential effects of position, ad and reader characteristics on readers’ processing of newspaper ads. International Journal of Advertising, 32(1), 65-84. doi: 10.2501/ija-32-1-065-084

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Van Noort, G. Smit, E. G., & Voorveld, H. A. M. (2013). The online behavioural advertising icon: Two user studies. In S. Rosengren & M. Dahlen (Eds.), EAA Advances in Advertising Research (Vol. IV The Changing Roles of Advertising): Cutting Edge International Research (365-378). Gabler Verlag.

Voorveld, H., Smit, E. G., & Neijens, P. C. (2013). Cross-media advertising. Brand promotion in an age of media convergence. In S. Diehl & M. Karmasin (Eds.), Media and Convergence Management (pp. 117-133). Berlin Heidelberg: Springer.

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Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2013). Developing an instrument to measure consumers’ multimedia usage in the purchase process. International Journal on Media Management. 15(1), 43-65. doi: 10.1080/14241277.2012.756815

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Linn, A.J., Van Weert, J.C.M., Schouten, B.C., Smit, E.G, Van Bodegraven, A.A., & Van Dijk, L. (2012). Words that make pills easier to swallow. A communication typology to address practical and perceptual barriers to medication intake behaviour. Patient Preference and Adherence, 6, 871-885. doi:10.2147/PPA.S36195.

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Muntinga, D.A., Smit, E.G., & Moorman, M. (2012). Social Media DNA: How brand characteristics shape COBRAs. In M. Eisend, T. Langner & S. Okazaki (Eds.), Advances in Advertising Research, volume III (pp. 121-136). Wiesbaden: Springer Gabler.

Tolboom, M., Bronner, F., & Smit, E.G. (2012). The Potential Danger of Negative Free Publicity for the Consumer-Brand Relationship. In M. Eisend, T. Langner & S. Okazaki (Eds.), Advances in Advertising Research, volume III (pp.391-402). Wiesbaden: Springer.

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Maslowska, E., Smit, E. G., & Van den Putte, B. (2012). Efektywność spersonalizowanych komunikatów reklamowych [The effectiveness of personalized advertising messages] in W. Patrzałek (Ed.). Kreowanie i zmiana współczesnego przekazu reklamowego. Poznań: Wyższa Szkoła Bankowa

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Moorman, M., Willemsen, L.M., Neijens, P.C., & E.G. Smit (2012). Program involvement effects on the processing of embedded and successive advertising. Journal of Advertising, 41(2), 25-38. doi:10.2753/joa0091-3367410202

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2012). The interacting role of media sequence and product involvement in cross-media campaigns. Journal of Marketing Communications, 18 (3), 203-216. DOI: 10.1080/13527266.2011.567457.

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Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2012). Media guiding consumers across different stages of the purchase process (Extended abstract). In M. Morrison (Ed.), The Proceedings of the 2012 Conference of the American Academy of Advertising (pp. 30-31). ISBN: 978-0-931030-43-7.

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Masłowska, E., Smit, E., Putte van den, B. (2012). Efektywność Spersonalizowanych Komunikatów Reklamowych.[The effectiveness of personalized advertising]. In: W. Patrzałek (Ed.), Kreowanie i zmiana współczesnego przekazu reklamowego [Creatie en verandering van de moderne reclameboodschap] (pp. 244-260). Poznań [Poland]: Wyższa Szkoła Bankowa.

Maslowska, E., Smit, E. G., & Van den Putte, B. (2011). “Written just for me?!” The persuasiveness of personalized communication and the role of consumer-related factors. In A. Bradshaw, C. Hackley & P. Maclaren (Eds.), European Advances in Consumer Research. Vol. 9 (pp. 612). London: Association for Consumer Research.

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Maslowska, E., Van den Putte., B, & Smit, E. G. (2011). The effectiveness of personalized e-mail and the role of personal characteristics. Cyberpsychology, Behavior, and Social Networking. 14, 765-770. DOI: 10.1089/cyber.2011.0050

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Maslowska, E., Smit, E. G., & Van den Putte, B. (2011). Is personalized communication superior? Personalization and consumers’ characteristics. In Z. Yi, J.J. Xiao, J. Cotte & L. Price (Eds.), Asia-Pacific Advances in Consumer Research, (Vol. 9., pp. 93-98). Valdosta, GA: Association for Consumer Research.

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Linn A. J. , Vervloet M., Van Dijk L., Smit E. G., & Van Weert J. C .M. (2011). Effects of eHealth interventions on medication adherence: A systematic review of the literature. Journal of Medical Internet Research, 13(4), e103. doi:10.2196/jmir.1738.

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Boerman, S. C., Smit, E. G., & Van Meurs, A. (2011). Attention battle; the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context. In S. Okazaki (Ed), Advances in Advertising Research (Vol. II). Breaking New Ground in Theory and Practice, (pp. 295-310), Wiesbaden: Gabler Verlag.

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Van Veenendaal, D., Fransen, M. L., & Smit, E. G. (2011). De gewapende consument. Amsterdam: SWOCC.

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Smit, E. G., & Neijens, P. C. (2011). The march to reliable metrics: A half-century of coming closer to the truth. Journal of Advertising Research, 51(1), 124-135. doi:10.2501/jar-51-1-124-135

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Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRA: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. DOI:10.2501/IJA-30-1-013-046

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Moorman, M., Neijens, P. C., & Smit, E. G. (2011). Advertising Media Selection. In J. Sheth, & N. Malhotra (Eds.), Wiley International Encyclopedia of Marketing.

Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). De effectiviteit van crossmediacampagnes. In A. E. Bronner, P. Dekker, E. De Leeuw, L. J. Paas, K. De Ruyter, A. Smidts & J. W. Wieringa (Eds.), Ontwikkelingen in het Marktonderzoek (pp. 63-79). Haarlem: Markt Onderzoek Associatie, Spaar en Hout.

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). De relatie tussen objectieve en gepercipieerde interactiviteit van websites. Tijdschrift voor Communicatiewetenschap, 39(1), 4-20.

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). Opening the black box: Understanding cross-media effects. Journal of Marketing Communications, 17(2), 69-85. DOI:10.1080/13527260903160460

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). The relation between actual and perceived interactivity. What makes the websites of top global brands truly interactive? Journal of Advertising, 40(2), 77-92. DOI: 10.2753/JOA0091-3367400206

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Van den Boom, S., Smit, E. G., & De Bakker, S. (2010). Nachtmerrie of Droom: De ROI van Customer Media. Heemstede: Customer Media Council.

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Moorman, M., Neijens, P. C., & Smit, E. G. (2010). Advertising media selection and planning. In M. A. Belch & G. E. Belch (Eds.), Wiley international encyclopedia of marketing – Vol. 4: Advertising and integrated communication (pp. 22-29). Chichester: John Wiley & Sons. doi: 10.1002/9781444316568.wiem04010

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Van den Boom, S., & Smit, E. G. (2010). Dichterbij komt dichterbij. In S. van den Boom, E.G. Smit & S. de Bakker (Eds.), Nachtmerrie of Droom; De ROI van Customer Media (pp. 215-222). Heemstede: Customer Media Council.

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Smit, E. G., Meppelink, C., & Schijns, J. (2010). Ontwikkeling en validatie van de CMB-schaal. In S. van den Boom, E. G. Smit & S. De Bakker (Eds.), Nachtmerrie of Droom; De ROI van Customer Media (pp. 31-39). Heemstede: Customer Media Council.

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Smit, E. G. (2010). Customer Media. In P.C. Neijens, M. Moorman & J. Faasse (Eds.), Media & Reclame, deel 4 (pp. 177-179). Groningen: Wolters-Noordhoff.