Tag Archives: Edith Smit

Van Berlo, Z. M. C., Van Reijmersdal, E. A., Smit, E. G., & Van der Laan, L. N. (2020). Inside advertising: The role of presence in the processing of branded VR content. In T. H. Jung, M. C. tom Dieck, & P. A. Rauschnabel (Eds.), Augmented reality and virtual reality: Changing realities in a dynamic world (pp. 11-22). Springer. https://doi.org/10.1007/978-3-030-37869-1_2

Abstract:

Virtual reality (VR) has become a new playground for brands and advertisers. However, empirical evidence for the effectiveness of VR branded content is still scarce. The aim of this study is therefore to examine the effectiveness of branded content in virtual space and the role of presence in the processing of brand information when playing a branded VR game. An experiment (N = 81) was conducted (using HTC Vive hardware) and showed that playing branded VR games can improve (implicit) brand memory. Moreover, the study showed that the increase in immersion experienced from playing a branded VR game strengthens players’ brand memory.

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Healthier choices with a virtual supermarket

How do people make choices in the supermarket? And how can you help them to select healthier products? To investigate this process, UMC Utrecht and the University of Amsterdam (UvA) developed the virtual supermarket: a fully immersive environment for participants. On 4 October, this innovative research tool will be presented at the Innovation Expo in Rotterdam. Continue reading >>

Meppelink, C. S., Smit, E. G., Fransen, M. L., & Diviani, N. (2019). “I was right about vaccination”: Confirmation bias and health literacy in online health information seeking. Journal of Health Communication, 24(2), 129-140.

Abstract:
When looking for health information, many people turn to the Internet. Searching for online health information (OHI), however, also involves the risk of confirmation bias by means of selective exposure to information that confirms one’s existing beliefs and a biased evaluation of this information. This study tests whether biased selection and biased evaluation of OHI occur in the context of early-childhood vaccination and whether people’s health literacy (HL) level either prevents or facilitates these processes. Vaccination beliefs were measured for 480 parents of young children (aged 0–4 years) using an online survey, after which they were exposed to a list of ten vaccine-related message headers. People were asked to select those headers that interested them most. They also had to evaluate two texts which discussed vaccination positively and negatively for credibility, usefulness, and convincingness. The results showed that people select more belief-consistent information compared to belief-inconsistent information and perceived belief-confirming information as being more credible, useful, and convincing. Biased selection and biased perceptions of message convincingness were more prevalent among people with higher HL, and health communication professionals should be aware of this finding in their practice.

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Linn, A. J., van der Goot, M. J., Brandes, K., van Weert, J. C. M., & Smit, E. G. (2019). Cancer Patients’ Needs for Support in Expressing Instrumental Concerns and Emotions. European Journal of Cancer Care, ecc.13138.

Abstract:
Introduction
The aim of our study was to provide an overview of intervention guidelines on how to address patients’ practical needs for support in expressing instrumental concerns and emotions regarding medical, psychosocial and practical topics.
Methods
Six focus groups of cancer patients and survivors (N = 39) were organised. An interview guide was created that consisted of three topics: (a) concerns, (b) needs for support, and (c) a Concern Prompt List. Using the framework method, the transcripts were coded and analysed in Atlas T.I.
Results
Patients prefer to receive practical and emotional support, help with preparation, prompts/cues, instructions on how to perform the behaviour (i.e., express their concerns or emotions), feedback, a different structure for the consultation and tailoring. Most of these techniques should preferably be delivered via interpersonal communication. Needs sometimes differ for instrumental concerns and emotions. Only some needs for support were exclusively related to instrumental concerns or emotions. The typical needs for support were not solely linked to the medical, psychosocial and practical topics.
Conclusion
Different needs to express instrumental concerns and emotions throughout the disease trajectory are categorised. These needs provide input for developing interventions to support concern expression.

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Strycharz, J., van Noort, G ., Helberger, N., & Smit, E. (2019). Contrasting perspectives – pratitioner’s viewpoint on personalized marketing communication. European Journal of Marketing

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Van der Goot, M.J., Rozendaal, E., Opree, S.J., Ketelaar, P., & Smit, E. G. (2016). Media generations and their advertising attitudes and avoidance: A six country comparison. International Journal of Advertising. Advance online publication. doi:10.1080/02650487.2016.1240469

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Meijers, M. H. C., Noordewier, M., Verlegh, P. W. J., Zebregs, S., & Smit, E. G. (2018). Taking close others’ environmental behavior into account when striking the moral balance? Evidence for vicarious licensing, not for vicarious cleansing. Environment and Behavior. DOI: 10.1177/0013916518773148

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Van der Goot, M.J., Rozendaal, E., Opree, S.J., Ketelaar, P., & Smit, E. G. (2018). Media generations and their advertising attitudes and avoidance: A six country comparison. International Journal of Advertising, 37(2), 289-308. doi: 10.1080/02650487.2016.1240469

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prof. dr. Edith Smit

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Meppelink, C. S., Van Weert, J. C. M., Brosius, A., & Smit, E. G. (2017). Dutch health websites and their ability to inform people with low health literacy. Patient Education and Counseling. Advance online publication. doi:10.1016/j.pec.2017.06.012

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Van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017). Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues. Food Quality and Preference. Advance online publication. doi:10.1016/j.foodqual.2017.06.007

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Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2017). ‘We’ are more likely to endorse than ‘I’: The effects of self-construal and brand symbolism on consumers’ online brand endorsements. International Journal of Advertising, 36(1), 107-120. doi: 10.1080/02650487.2016.1186950

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Brandes, K., Van der Goot, M.J., Smit, E.G., Van Weert, J.C.M., & Linn, A.J. (2017). Understanding the interplay of cancer patients’ instrumental concerns and emotions. Patient Education and Counseling, 100, 839-845. doi:10.1016/j.pec.2017.02.002

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A paper by Voorveld, Neijens, and Smit is included in the first virtual special issue of the Journal of Advertising

The paper ‘The Relation Between Actual and Perceived Interactivity’ authored by Hilde Voorveld, Peter Neijens, and Edith Smit is included in the first virtual special issue of the Journal of Advertising. The issue contains the ten most important papers in the area of Online Advertising published between 2007 and 2013 in the journal. Continue reading >>

Segijn, C.M., Voorveld, H.A.M., Vandeberg, L., & Smit, E.G. (2017). The battle of the screens: Unravelling attention allocation and memory effects when multiscreening. Human Communication Research. Advanced online publication. doi: 10.1111/hcre.12106

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Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V. M., Vandeberg, L., & Voorveld, H. A. M. (2017). Media multitasking and the role of task relevance in background advertising processing. In V. Žabkar & M. Eisend & (Eds). Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 197-212).Wiesbaden, Germany: Springer-Gabler.

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Van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017). Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour. Appetite, 109, 73–82. doi:10.1016/j.appet.2016.11.021

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Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2017). The Role of Customization, Brand Trust, and Privacy Concerns in Advergaming. International Journal of Advertising, 36(1), 60-81. doi: 10.1080/02650487.2016.1186951

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Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Consumers’ Online Brand Endorsements. In P. De Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers. (pp. 189-209). Bingley: Emerald.

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Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism. Journal of Interactive Marketing, 33, 27-42. doi: 10.1016/j.intmar.2015.10.002

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Brandes, K., Linn, A.J., Smit, E.G., & Van Weert, J.C.M. (2016). Unraveling the determinants of cancer patients’ concern expression. Journal of Health Communication, 21(3), 327-336. doi: 10.1080/10810730.2015.1080325

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Edith Smit in Goudzoekers

The Dutch VPRO program Goudzoekers made an episode that was shown on May 16th on why there are still enormously annoying advertisements on the television. The producers plan to make both an annoying commercial and a fun commercial and test what its effects are. Continue reading >>

Maslowska, E., Smit, E.G., & Van den Putte, B. (2016). It’s all in the name: A study of consumers’responses to personalized marketing communication. Journal of Interactive Advertising, 16(1), 74-85. doi: 10.1080/15252019.2016.1161568

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Meppelink, C. S., Smit, E. G., Diviani, N., & Van Weert, J. C. M. (2016). Health literacy and online health information processing: Unraveling the underlying mechanisms. Journal of Health Communication, 21(Suppl. 2), 109–120. doi:10.1080/10810730.2016.1193920

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Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2016). The underlying mechanisms of multiscreening effects. Journal of Advertising, 45(4), 391–402. doi:10.1080/00913367.2016.1172386

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Van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2016). Atypical food packaging affects the persuasive impact of product claims. Food Quality and Preference, 48, 33–40. doi:10.1016/j.foodqual.2015.08.002

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Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2016). Consumers’ cross-channel use in online and offline purchases: An analysis of cross-media and cross-channel behaviors between products. Journal of Advertising Research, 56(4), 385-400. doi: 10.2501/JAR-2016-044

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Brandes, K., Linn, A. J., Smit, E. G., & Van Weert, J. C. M. (2015). Patients’ reports of barriers to expressing concerns during cancer consultations. Patient Education and Counseling, 98(3), 317-322. doi: 10.1016/j.pec.2014.11.021

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Chang, H., Kwak, H., Puzakova, M., Park, J., & Smit, E. G. (2015). It’s no longer mine: The role of brand ownership and advertising in cross-border brand acquisitions. International Journal of Advertising, 34(4), 593-620. doi: 10.1080/02650487.2015.1009351

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Fransen, M. L., Smit, E. G., & Verlegh, P. W. J. (2015). Strategies and motives for resistance to persuasion: An integrative framework. Frontiers in Psychology, 6, e1201. doi: 10.3389/fpsyg.2015.01201

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Fransen, M. L., Verlegh, P. W. J., Kirmani, A., & Smit, E.G. (2015). A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising, 34(1), 6-16. doi:10.1080/02650487.2014.995284

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Ketelaar, P. E., Konig, R., Smit, E. G., & Thorbjørnsen, H. (2015). In ads we trust: Religiousness as a predictor of advertising trustworthiness and avoidance. The Journal of Consumer Marketing, 32(3), 190-198. doi: 10.1108/JCM-09-2014-1149

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Meijers, M. H. C., Verlegh, P. W. J., Noordewier, M. K., & Smit, E. G. (2015). The dark side of donating: How donating may license environmentally unfriendly behavior. Social Influence, 10(4), 250-263. doi:10.1080/15534510.2015.1092468

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Meppelink, C. S., Smit, E.G., Buurman, B.M., & Van Weert, J.C.M. (2015). Should we be afraid of simple messages? The effects of text difficulty and illustrations in people with low or high health literacy. Health Communication, 30(12), 1181-1189. doi: 10.1080/10410236.2015.1037425.

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Meppelink, C. S., Van Weert, J. C., Haven, C. J., & Smit, E. G. (2015). The effectiveness of health animations in audiences with different health literacy levels: An experimental study. Journal of Medical Internet Research, 17(1), e11. doi: 10.2196/jmir.3979

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Schinkel, S., Van Weert, J.C.M., Kester, J.A.M., Smit, E.G., & Schouten, B.C. (2015). Does media use result in more active communicators? Differences between native Dutch and Turkish-Dutch patients in information-seeking behavior and participation during GP consultations. Journal of Health Communication, 20(8), 910-919. doi: 10.1080/10810730.2015.1018600

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Smit, E. (2015). Media planning. In W. Donsbach (Ed.), The concise encyclopedia of communication (pp. 366-367). Chichester: Wiley.

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Smit, E. G., Boerman, S. C., & Van Meurs, A. (2015). The power of direct context as revealed by eye tracking. A new model tracks relative attention to competing editorial and promotional content. Journal of Advertising Research, 55(2), 216-227. doi: 10.2501/JAR-55-2-216-227.

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Van Asbeek-Brusse, E. D., Fransen, M. L., & Smit, E. G. (2015). Educational storylines in entertainment television: Audience reactions towards persuasive strategies in medical dramas. Journal of Health Communication, 20(4), 396-405. doi:10.1080/10810730.2014.965365

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Van Asbeek-Brusse, E. D., Fransen, M. L., & Smit, E. G. (2015). The more you say, the less they hear: The effect of disclosure content in narrative persuasion. Journal of Media Psychology, 27(4), 159-169. doi:10.1027/1864-1105/a000135

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