Tag Archives: eWOM

Maslowska, E., Malthouse, E.C., & Viswanathan, V. (in press). Do customer reviews drive purchase decisions? The moderating roles of review exposure and price. Decision Support Systems. doi: 10.1016/j.dss.2017.03.010

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Winter, S., Krämer, N.C., Benninghoff, B., & Gallus, C. (in press). Shared entertainment, shared opinions: The influence of Social TV comments on the evaluation of talent shows. Journal of Broadcasting & Electronic Media.

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Maslowska, E.., Malthouse, E.C., Bernritter, S.F. (2017). “Too good to be true:” examining the role of reviews’ features in probability to buy. International Journal of Advertising, 36(1), 142-163. doi:10.1080/02650487.2016.1195622

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Kim, S.J., Wang, R. J.H., Maslowska, E., & Malthouse, E.C. (2016). “Understanding a fury in your words”: The effects of posting and viewing electronic negative Word-of-Mouth on purchase behaviors. Computers in Human Behavior, 54, 511-521. DOI: 10.1016/j.chb.2015.08.015

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Winter, S., & Neubaum, G. (2016). Examining characteristics of opinion leaders in social media: A motivational approach. Social Media + Society, 2(3), 1-12. doi:10.1177/2056305116665858

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Winter, S., & Krämer, N.C. (2016). Who’s right: The author or the audience? Effects of user comments and ratings on the perception of online science articles. Communications – The European Journal of Communication Research, 41(3), 339-360. doi:10.1515/commun-2016-0008

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Rösner, L., Winter, S., & Krämer, N.C. (2016). Dangerous minds? Effects of uncivil online comments on aggressive cognitions, emotions, and behavior. Computers in Human Behavior, 58, 461–470. doi:10.1016/j.chb.2016.01.022

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Boerman, S. C., & Kruikemeier, S. (2016). Consumer responses to promoted tweets sent by brands and political parties. Computers in Human Behavior, 65, 285–294. doi:10.1016/j.chb.2016.08.033

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Hendriks, H., De Bruijn, G.-J, Meehan, O., & Van den Putte, B. (2016). Online and offline conversations about alcohol: Comparing the effects of familiar and unfamiliar discussion partners. Journal of Health Communication, 21(7), 734-742. doi:10.1080/10810730.2016.1153766

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Bronner, F., & De Hoog, R. (2016). Travel websites: Changing visits, evaluations and posts. Annals of Tourism Research, 57, 94-112. doi:10.1016/j.annals.2015.12.012

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Winter, S., Brückner, C., & Krämer, N.C. (2015). They came, they liked, they commented: Social influence on Facebook news channels. Cyberpsychology, Behavior, and Social Networking, 18(8), 431-436. doi:10.1089/cyber.2015.0005

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Winter, S., & Krämer, N.C. (2014). A question of credibility – Effects of source cues and recommendations on information selection on news sites and blogs. Communications – The European Journal of Communication Research, 39(4), 435-456. doi:10.1515/commun-2014-0020

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Winter, S. (2013). Lost in Information? – Sozialpsychologische Aspekte der Selektion und Rezeption von journalistischen Online-Angeboten [Lost in information? Social psychological aspects of selecting and processing online news]. Stuttgart, Germany: Kohlhammer.

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Willemsen, L.M., Noort, G. van & Bronner, F. (2012). Een menselijk geluid: het effect van reactieve en proactieve webcare op merkevaluaties [A human voice: the effect of reactive and proactive webcare on brand evaluations]. In A.E. Bronner et al. (Red.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp.27-41). Haarlem: Spaar en Hout.

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Van Noort, G., Antheunis, M. L., & Van Reijmersdal, E. A. (2012). Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism. Journal of Marketing Communications, 18(1), 39-53. DOI:10.1080/13527266.2011.620764

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van Noort, G. & Willemsen, L. M. (2012). Online damage control: The effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms. Journal of Interactive Marketing, 26(3), 131-140. DOI: 10.1016/j.intmar.2011.07.001

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Willemsen, L. M., Neijens, P. C., Bronner, F., & De Ridder, J. A. (2011). “Highly recommended!” The content characteristics and perceived usefulness of online consumer reviews. Journal of Computer-Mediated Communication, 17(1), 19-38. DOI: 10.1111/j.1083-6101.2011.01551.x

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Bronner, A. E., & De Hoog, R. (2011). Vacationers and eWOM: Who posts, and why, where and what? Journal of Travel Research, 50, 15-26.

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Willemsen, L. M., Neijens, P. C., & Bronner, F. E. (2011). Perceived Expertise vs Perceived Trustworthiness: The suppressed effect of source type on review attitude. In S. Okazaki (Ed.), EAA Advances in Advertising Research (vol. 2, Breaking new ground in theory and practice) (pp. 421-436). Wiesbaden: Gabler Verlag.

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Winter, S., Krämer, N.C., Appel, J., & Schielke, K. (2010). Information selection in the blogosphere – The effect of expertise, community rating, and age. In S. Ohlsson & R. Catrambone (Eds.), Proceedings of the 32nd annual conference of the Cognitive Science Society (pp. 802–807). Austin, TX: Cognitive Science Society.

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Bronner, F., & De Hoog, R. (2008). Consumenten reissites: Profiel van opinieleiders en opinievolgers. Vrijetijdstudies, 26, 7-18.

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