Tag Archives: eWOM

Winter, S., Krämer, N.C., Benninghoff, B., & Gallus, C. (in press). Shared entertainment, shared opinions: The influence of Social TV comments on the evaluation of talent shows. Journal of Broadcasting & Electronic Media.

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Kim, S. J., Maslowska, E., & Malthouse, E. C. (2017). Understanding the effects of different review features on purchase probability. International Journal of Advertising. Advance online publication. doi:10.1080/02650487.2017.1340928

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Boerman, S. C., Willemsen, L. M., & Van der Aa, E. (2017). “This post is sponsored” effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook. Journal of Interactive Marketing, 38, 82-92. doi:10.1016/j.intmar.2016.12.002

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Maslowska, E.., Malthouse, E.C., Bernritter, S.F. (2017). “Too good to be true:” examining the role of reviews’ features in probability to buy. International Journal of Advertising, 36(1), 142-163. doi:10.1080/02650487.2016.1195622

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Maslowska, E., Malthouse, E.C., & Viswanathan, V. (2017). Do customer reviews drive purchase decisions? The moderating roles of review exposure and price. Decision Support Systems, 98, 1-9. doi: 10.1016/j.dss.2017.03.010

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Boerman, S. C., & Kruikemeier, S. (2016). Consumer responses to promoted tweets sent by brands and political parties. Computers in Human Behavior, 65, 285–294. doi:10.1016/j.chb.2016.08.033

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Bronner, F., & De Hoog, R. (2016). Travel websites: Changing visits, evaluations and posts. Annals of Tourism Research, 57, 94-112. doi:10.1016/j.annals.2015.12.012

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Hendriks, H., De Bruijn, G.-J, Meehan, O., & Van den Putte, B. (2016). Online and offline conversations about alcohol: Comparing the effects of familiar and unfamiliar discussion partners. Journal of Health Communication, 21(7), 734-742. doi:10.1080/10810730.2016.1153766

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Kim, S.J., Wang, R. J.H., Maslowska, E., & Malthouse, E.C. (2016). “Understanding a fury in your words”: The effects of posting and viewing electronic negative Word-of-Mouth on purchase behaviors. Computers in Human Behavior, 54, 511-521. DOI: 10.1016/j.chb.2015.08.015

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Rösner, L., Winter, S., & Krämer, N.C. (2016). Dangerous minds? Effects of uncivil online comments on aggressive cognitions, emotions, and behavior. Computers in Human Behavior, 58, 461–470. doi:10.1016/j.chb.2016.01.022

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Winter, S., & Krämer, N.C. (2016). Who’s right: The author or the audience? Effects of user comments and ratings on the perception of online science articles. Communications – The European Journal of Communication Research, 41(3), 339-360. doi:10.1515/commun-2016-0008

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Winter, S., & Neubaum, G. (2016). Examining characteristics of opinion leaders in social media: A motivational approach. Social Media + Society, 2(3), 1-12. doi:10.1177/2056305116665858

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Kranzbühler, A. M., Kleijnen, M. H., Verlegh, P.W.J., & Teerling, M. (2015). The differential effects of peer and expert ratings on choice. MSI Working Paper No. 15-117, Marketing Science Institute, Cambridge, MA.

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Winter, S., Brückner, C., & Krämer, N.C. (2015). They came, they liked, they commented: Social influence on Facebook news channels. Cyberpsychology, Behavior, and Social Networking, 18(8), 431-436. doi:10.1089/cyber.2015.0005

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Winter, S., & Krämer, N.C. (2014). A question of credibility – Effects of source cues and recommendations on information selection on news sites and blogs. Communications – The European Journal of Communication Research, 39(4), 435-456. doi:10.1515/commun-2014-0020

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Winter, S. (2013). Lost in Information? – Sozialpsychologische Aspekte der Selektion und Rezeption von journalistischen Online-Angeboten [Lost in information? Social psychological aspects of selecting and processing online news]. Stuttgart, Germany: Kohlhammer.

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Willemsen, L.M., Noort, G. van & Bronner, F. (2012). Een menselijk geluid: het effect van reactieve en proactieve webcare op merkevaluaties [A human voice: the effect of reactive and proactive webcare on brand evaluations]. In A.E. Bronner et al. (Red.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp.27-41). Haarlem: Spaar en Hout.

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Van Noort, G., Antheunis, M. L., & Van Reijmersdal, E. A. (2012). Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism. Journal of Marketing Communications, 18(1), 39-53. DOI:10.1080/13527266.2011.620764

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van Noort, G. & Willemsen, L. M. (2012). Online damage control: The effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms. Journal of Interactive Marketing, 26(3), 131-140. DOI: 10.1016/j.intmar.2011.07.001

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Willemsen, L. M., Neijens, P. C., Bronner, F., & De Ridder, J. A. (2011). “Highly recommended!” The content characteristics and perceived usefulness of online consumer reviews. Journal of Computer-Mediated Communication, 17(1), 19-38. DOI: 10.1111/j.1083-6101.2011.01551.x

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Bronner, A. E., & De Hoog, R. (2011). Vacationers and eWOM: Who posts, and why, where and what? Journal of Travel Research, 50, 15-26.

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Willemsen, L. M., Neijens, P. C., & Bronner, F. E. (2011). Perceived Expertise vs Perceived Trustworthiness: The suppressed effect of source type on review attitude. In S. Okazaki (Ed.), EAA Advances in Advertising Research (vol. 2, Breaking new ground in theory and practice) (pp. 421-436). Wiesbaden: Gabler Verlag.

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Winter, S., Krämer, N.C., Appel, J., & Schielke, K. (2010). Information selection in the blogosphere – The effect of expertise, community rating, and age. In S. Ohlsson & R. Catrambone (Eds.), Proceedings of the 32nd annual conference of the Cognitive Science Society (pp. 802–807). Austin, TX: Cognitive Science Society.

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Bronner, F., & De Hoog, R. (2008). Consumenten reissites: Profiel van opinieleiders en opinievolgers. Vrijetijdstudies, 26, 7-18.

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