The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health
Tag Archives: Annemiek Linn
Annemiek Linn and Lisa Vandeberg collaborate on Reumafonds grant for project on implicit determinants of medication adherence
The Reumafonds has awarded a grant to Bart van den Bemt (Sint Maartenskliniek Nijmegen) who will work on this project with ASCoR collaborators Annemiek Linn, Lisa Vandeberg; Alfonds den Broeder, Els van den Ende (Sint Maartenskliniek Nijmegen); Liset van Dijk, Marcia Vervloet and Sandra Van Dulmen (NIVEL); and Mike Nurmohamed (Reade).