Tag Archives: WOM

Hendriks, H., De Bruijn, G.-J, Meehan, O., & Van den Putte, B. (2016). Online and offline conversations about alcohol: Comparing the effects of familiar and unfamiliar discussion partners. Journal of Health Communication, 21(7), 734-742. doi:10.1080/10810730.2016.1153766

Continue reading >>

Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Kranzbühler, A. M., Kleijnen, M. H., Verlegh, P.W.J., & Teerling, M. (2015). The differential effects of peer and expert ratings on choice. MSI Working Paper No. 15-117, Marketing Science Institute, Cambridge, MA.

Continue reading >>

Wottrich, V. M. & Voorveld, H. A. M. (2015). Creative vs. traditional media choice: Effects on word-of-mouth and purchase intention. In P. W. J. Verlegh, H. A .M. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI)(pp. 325-335). Wiesbaden: Springer Gabler.

Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2013). Linguistic biases and persuasion in communication about objects. Journal of Language and Social Psychology, forthcoming. DOI: 10.1177/0261927X12466083

Continue reading >>

Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2013). Taalgebruik in mond-tot-mond communicatie: Concrete of abstracte taal geeft inzicht in klantverwachtingen en overtuigingskracht op ontvangers. In A.E. Bronner et al. (Red.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 21-35). Haarlem: Spaar en Hout.

Continue reading >>

Verlegh, P. W. J.,Ryu, G., Tuk, M. A., & Feick, L. E. (2013). Receiver responses to rewarded referrals: The motive inferences framework. Journal of the Academy of Marketing Science, 41(6), 669-682. doi: 10.1007/s11747-013-0327-8

Continue reading >>

Willemsen, L. M., Neijens, P. C., Bronner, F. E. (2012). The ironic effect of source identification on the perceived credibility of online product reviewers. Journal of Computer-Mediated Communication, 18(1), 16-31.

Continue reading >>

Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2012). Taalabstractie in communicatie over producten: Wanneer beschrijven we een ervaring met een product concreet en wanneer abstract? Tijdschrift voor Communicatiewetenschap, 40(2), 191-201.

Continue reading >>

Utz, S., Kerkhof, P. & van den Bos, J. (2012). Consumers rule: How consumer reviews influence trust in online stores. Electronic Commerce Research and Applications, 11(1), 49-58.

Continue reading >>

Kerkhof, P. (2011). Customer media in een sociaal medialandschap. Inaugurele rede Leerstoel Customer Media. Universiteit van Amsterdam.

Continue reading >>

Willemsen, L. M., Neijens, P. C., Bronner, F., & De Ridder, J. A. (2011). “Highly recommended!” The content characteristics and perceived usefulness of online consumer reviews. Journal of Computer-Mediated Communication, 17(1), 19-38. DOI: 10.1111/j.1083-6101.2011.01551.x

Continue reading >>

De Bakker, S., Van den Boom, S., Kerkhof, P. & Luit, P. (2011). Help, ze willen vrienden worden. Heemstede (NL): Customer Media Council.

Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Bronner, F., & De Hoog, R. (2010). E-vloedrijke vakantiegangers. Vrijetijdstudies, 28, 39-49.

Continue reading >>

Bronner, A. E., & De Hoog, R. (2010). Consumer-generated versus marketer-generated websites in consumer decision making. International Journal of Market Research, 52, 231-248.

Continue reading >>

Bronner, F. E., & Willemsen, L. (2010). E-vloed op consumentengedrag. In S. van den Boom, E. Smit & S. de Bakker (red.), Nachtmerrie of droom? De ROI van customer media (pp.125-135). Amsterdam: Prentice Hall/Pearson Education.

Continue reading >>

Willemsen, L. M., Neijens, P. C., & Bronner, F. E. (2010). Not all created equal? The content characteristics and usefulness of online consumer reviews. (No. 2). SWOCC working paper series.

Continue reading >>

Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2010). Language abstraction in word of mouth. Journal of Consumer Research, 37(2), 207-223. DOI:10.1086/651240

Continue reading >>

Tuk, M. A., Verlegh, P. W. J., Smidts, A., & Wigboldus, D. H. J. (2009). Wat gebeurt er als je consumenten beloont voor mond tot mond reclame? In A.E. Bronner et al. (Red.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp.119-132). Haarlem: Spaar en Hout.

Continue reading >>

Tuk, M. A., Verlegh, P. W. J., Smidts, A., & Wigboldus, D. H. J. (2009). The impact of social categorization on persuasion effectiveness. Advances in Consumer Research, 36, 596-597.

Continue reading >>

Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2009). Two types of language bias in word of mouth. Advances in Consumer Research, 36, 544-545.

Continue reading >>

Tuk, M. A., Verlegh, P. W. J., Smidts, A., & Wigboldus, D. (2009). Interpersonal relationships moderate the effect of faces on person judgments. European Journal of Social Psychology, 39(5), 757-767. DOI:10.1002/ejsp.576

Continue reading >>

Tuk, M. A., Verlegh, P. W. J., Smidts, A. & Wigboldus, D. (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing. Journal of Consumer Psychology, 19(1), 38-47. DOI: 10.1016/j.jcps.2008.12.007

Continue reading >>

Verlegh, P. W. J., & Moldovan, S. (2008). What drives word of mouth: A multi-disciplinary perspective. Advances in Consumer Research, 35, 49-51.

Continue reading >>

De Valck, K., Langerak, F., Verhoef, P. C., & Verlegh, P. W. J. (2007). Satisfaction with virtual communities of interests: Effect on members’ visit frequency. British Journal of Management, 18(3), 241-256. DOI:10.1111/j.1467-8551.2006.00499.x

Continue reading >>

Godes, D., Mayzlin, D., Chen, Y., Das, S., Dellarocas, C., Pfeiffer, B., Libai, B., Sen, S., Shi, M., & Verlegh, P. W. J. (2005). The firm’s management of social interactions. Marketing Letters, 16(3/4), 415-428. DOI:10.1007/s11002-005-5902-4

Continue reading >>

Tuk, M. A., Verlegh, P. W. J., Smidts, A. & Wigboldus, D. H. J. (2005). Activation of salesperson stereotypes affects perceptions of word-of-mouth referral. Advances in Consumer Research, 32, 256-257.

Continue reading >>