Tag Archives: social media

Araujo, T., & Neijens, P. C. (2012). Friend me: Which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640.

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Muntinga, D.A., Smit, E.G., & Moorman, M. (2012). Social Media DNA: How brand characteristics shape COBRAs. In: Eisend, M., Langner, T., & Okazaki, S. (Eds.) Advances in Advertising Research, volume III (pp. 121-136). Wiesbaden: Springer Gabler.

Utz, S., Kerkhof, P. & van den Bos, J. (2012). Consumers rule: How consumer reviews influence trust in online stores. Electronic Commerce Research and Applications, 11(1), 49-58.

Kerkhof, P. (2012). Sociale media en de Egyptische opstand: Over de invloed van vermeende media invloed. Talmalezing, 13 januari 2012. Faculteit der Sociale Wetenschappen, Vrije Universiteit

Van Noort, G., Antheunis, M. L., & Van Reijmersdal, E. A. (2012). Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism. Journal of Marketing Communications, 18(1), 39-53. DOI:10.1080/13527266.2011.620764

Noort, G., Antheunis, M. L., & Van Reijmersdal, E. A. (2011). Online vrienden bepalen de overtuigingskracht van SNS campagnes. Tijdschrift voor Communicatiewetenschap,39(4), 91-103. (impact score = 0.195)

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Kerkhof, P. (2011). Customer media in een sociaal medialandschap. Inaugurele rede Leerstoel Customer Media. Universiteit van Amsterdam.

De Bakker, S., Van den Boom, S., Kerkhof, P. & Luit, P. (2011). Help, ze willen vrienden worden. Heemstede (NL): Customer Media Council.

Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Zwier, S., Araujo, T., Boukes, M., & Willemsen, L. (2011). Boundaries to the articulation of possible selves through social networking sites: The case of Facebook profiler’s social connectedness. Cyperpsychology, Behavior and Social Networking. 14(10), 571-576. DOI:10.1089/cyber.2010.0612

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Branded content in social media

Companies are moving more and more towards a marketing mix in which combinations of owned media (e.g., a website, online community or sponsored magazine) and earned (or social) media play an important role. Continue reading >>

Social Media as a persuasive tool

The use of Social Media is on the rise in our society and these media drastically change existing communication patterns. Companies try to use them in order to influence the behavior of their customers. Which characteristics of Social Media make them a useful tool for persuasive communication? Continue reading >>

Social Network Sites (SNSs)

Social Network Sites, such as Facebook and Hyves, have been globally embraced by the public. In SNSs, users post vast amounts of personal information and build an extensive social network. SNSs allow third parties to collect and process personal information, and provide access to the social networks of individual users. Continue reading >>

Kerkhof, P., Finkenauer, C. & Muusses, L. D. (2011). Relational consequences of compulsive Internet use: A longitudinal study among newlyweds. Human Communication Research, 37, 147–173.

Kerkhof, P., Schultz, F., & Utz., S. (2011). How to choose the right weapon. Social media represent both a catalyst for and weapon against brand crises. Communication Director, 76-79.

Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRA: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. DOI:10.2501/IJA-30-1-013-046

Kerkhof, P., Van Noort, G., & Antheunis, M. L. (2011). Waarom bedrijven social media gebruiken. In D. van Osch, & R. van Zijl (Eds.), Basisboek social media (pp. 91-120). Den Haag: Boom Lemma Uitgevers.

Kerkhof, P. (2010). Merken en social media. In: S. van den Boom, E. Smit, & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media, p. 149-154. Heemstede (NL): Customer Media Council.

Muntinga, D. G., Moorman, M., & Smit, E. G. (2010). Developing a classification of motivations for consumers’ online brand-related activities. In: R. Terlutter, S.Diehl, & S. Okazaki (Eds.) EAA Advances in Advertising Research (Vol. 1): Cutting EdgeInternational Research. (pp.). Wiesbaden: Gabler Verlag.