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Tag Archives: publicity

Nagelhout, G., Van den Putte, B., De Vries, H., Crone, M., Fong, G. T., & Willemsen, M. C. (2012). The influence of newspaper coverage and a media campaign on smokers’ support for smoke-free legislation and on second-hand smoke harm awareness. Findings from the International Tobacco Control (ITC) Netherlands Survey. Tobacco Control. 21, 24-29. DOI:10.1136/tc.2010.040477

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Nagelhout, G. E., van den Putte, B., de Vries, H., & Willemsen, M. C. (2011). Krantenberichtgeving over het rookverbod in de horeca: Een inhoudsanalyse. Tijdschrift voor Communicatiewetenschap, 39(3), 4-16.

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Das, E., Bushman, B. J., Bezemer, M. D., Kerkhof, P., & Vermeulen, I. E. (2009). How terrorism news reports increase prejudice against outgroups: A terror management account. Journal of Experimental Social Psychology, 45(3), 453-459.

Wesseling, Y. M., Kerkhof, P. & Van Dijk, W. W. (2007). Communicatie van emoties bij een organisatiecrisis: Differentiële effecten van spijt en schaamte. In C. van Laar, R. Ruiter, J. Karremans, W. van Rijswijk & F. van Harreveld (Eds.), Jaarboek Sociale Psychologie 2006 (pp. 539-549). Groningen: ASPO Pers.

Neijens, P. C., & Smit, E. G. (2006). Dutch public relations practitioners and journalists: Antagonists no more. Public Relations Review, 32(3), 232-240.

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  • Our program

    The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>

  • Tag cloud

    Marketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging eWOM