Tag Archives: product placement

Van Reijmersdal, E.A., Boerman, S.C., Buijzen, M., & Rozendaal, E. (2017). This is advertising! Effects of disclosing television brand placement on adolescents. Journal of Youth and Adolescence, 46(2), 328-342. doi: 10.1007/s10964-016-0493-3.

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Van Reijmersdal, E. A., Fransen, M. L., Van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., … Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458–1474. doi:10.1177/0002764216660141

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Boerman, S.C., & Van Reijmersdal, E. A. (2016). Informing consumers about hidden advertising. A literature review of the effects of disclosing sponsored content. In P. de Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers (pp. 115-146). London, UK: Emerald Group Publishing.

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Van Reijmersdal, E. A. (2016). Disclosing brand placements in movies: Effects of disclosure type and movie involvement on attitudes. Journal of Media Psychology, 28(2), 78-87. doi:10.1027/1864-1105/a000158

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2015). How audience and disclosure characteristics influence memory of sponsorship disclosure. International Journal of Advertising, 34(4), 576-592. doi:10.1080/02650487.2015.1009347

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Van Reijmersdal, E. A., Lammers, N., Rozendaal, E., & Buijzen, M. (2015). Disclosing the persuasive nature of advergames: Moderation effects of mood on brand responses via persuasion knowledge. International Journal of Advertising, 34(1), 70-84. doi: 10.1080/02650487.2014.993795

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Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2015). Boys’ responses to mixtures of advertising and editorial content in magazines. Young Consumers, 16(3), 251-263. doi: 10.1108/YC-10-2014-00487.

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Wennekers, A. M., Vandeberg, L., Zoon, K., & Van Reijmersdal, E. A. (2015). Distinguishing implicit from explicit attitudes in brand placement research. In P.W.J. Verlegh, H.A.M. Voorveld & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI)(pp. 253-267). Wiesbaden: Springer Gabler.

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Fakkert, M. M. S., Voorveld, H. A. M., & Van Reijmersdal, E. A. (2014). Brand Placement in Fashion TV Series. In S. Buseljta Bank, P. De Pelsmacker & S. Okazaki (Eds.), Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (pp. 217-228). Wiesbaden, Germany: Springer Fachmedien.

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Rozendaal, E. A., Van Reijmersdal, E. A., Slot, N., & Buijzen, M. (2013). Children’s responses to advertising in social games. Journal of Advertising, 42(2-3), 142-154. doi: 10.1080/00913367.2013.774588

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Dekker, K., & Van Reijmersdal, E. A. (2013). Disclosing celebrity endorsement in a television program to mitigate persuasion: How disclosure type and celebrity credibility interact. Journal of Promotion Management, 19(2), 224-240. doi: 10.1080/10496491.2013.769473

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Lammers, N., & Van Reijmersdal, E. A. (2013). De invloeden van waarschuwingen voor advergames en stemming op merkherinnering en merkattitude. Tijdschrift voor Communicatiewetenschap, 41(2), 184-200.

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Slot, N., Rozendaal, E., Van Reijmersdal, E. A., & Buijzen, M. A. (2013). Hoe kinderen reageren op reclame in online sociale netwerken: Reclamewijsheid en de invloed van leeftijdsgenoten. Tijdschrift voor Communicatiewetenschap, 41(1), 19-40.

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén & S. Okazaki (Eds.), Advances in Advertising Research. Vol. IV: The Changing Roles of Advertising, (pp. 273-284), Wiesbaden, Germany: Springer Fachmedien Wiesbaden.

Van Reijmersdal, E. A., Tutaj, K., & Boerman, S. C. (2013). The effects of brand placement disclosures on skepticism and brand memory. Communications. The European Journal of Communication Research, 38(2), 127-146. doi: 10.1515/commun-2013-0008

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Campbell, M. C., Mohr, G. S., & Verlegh, P. W. J. (2013). Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response. Journal of Consumer Psychology, forthcoming. DOI: 10.1016/j.jcps.2012.10.012

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Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012). Sponsorship disclosure: Effects of duration on persuasion knowledge and brand responses. Journal of Communication, 62(6), 1047-1064. doi: 10.1111/j.1460-2466.2012.01677.x

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Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012). Zijn sponsorvermeldingen in televisieprogramma’s effectief? Tijdschrift voor Communicatiewetenschap, 40(4), 46–59.

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2012). “This program contains advertising”: Effects of sponsorship disclosure on persuasion knowledge and brand responses. In: The changing roles of advertising (pp.113-117). Stockholm, Sweden: Stockholm School of Economics.

Van Reijmersdal, E. A., Rozendaal, E. and Buijzen, M. (2012). Brand prominence in advergames: Effects on children’s explicit and implicit memory. In M. Eisend, T. Langner & S. Okazaki (Eds.). Advances in Advertising Research (Vol. III): Current Insights and Future Trends. Wiesbaden: Gabler.

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Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Effects of prominence, involvement, and persuasion knowledge on children’s cognitive and affective responses to advergames. Journal of Interactive Marketing. 26(1), 33-42. DOI:10.1016/j.intmar.2011.04.005

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Tutaj, K., & Van Reijmersdal, E. A. (2012). Effects of online advertising format and persuasion knowledge on audience reactions. Journal of Marketing Communications, 18(1), 5-18. DOI:10.1080/13527266.2011.620765

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Van Reijmersdal, E. A. (2011). Mixing advertising and editorial content in radio programs: Appreciation and recall of brand placements versus commercials. International Journal of Advertising, 30(3), 425-446.

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Van Reijmersdal, E. A. (2010). What are the effects of a combination of advertising and brand placement? pp. 363-376. In R. Terlutter, S. Diehl, & Shintaro Okazaki (Eds.), EAA Advances in Advertising Research: Cutting Edge International Research. Klagenfurt, Germany: Gabler.

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Van Reijmersdal, E. A., Smit, E. G., & Neijens, P. C. (2010). How media factors affect audience responses to brand placement. International Journal of Advertising, 29(2), 279-302. DOI:10.2501/S0265048710201154

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Dekker, K., & van Reijmersdal, E. (2010). Waarschuwingen, beroemdheden en brand placement: De effecten van type waarschuwing en geloofwaardigheid op kijkerreacties. Tijdschrift Voor Communicatiewetenschap, 38(4), 320-337.

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Buijzen, M., Van Reijmersdal, E. A., & Owen, L. H. (2010). Introducing the PCMC model: An investigative framework for young people’s processing of commercialized media content. Communication Theory, 20(4) DOI:10.1111/j.1468-2885.2010.01370.x

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van Reijmersdal, E.A., Jansz, J., Peters, O., & van Noort, G. (2010). The effects of interactive brand placements in online games on children’s cognitive, affective and conative brand responses. Computers in Human Behavior, 26(6), 1787-1794. DOI:10.1016/j.chb.2010.07.006

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Van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2009). A new branch of advertising: A review of factors influencing brand placement reactions. Journal of Advertising Research, 49(4), 429-449. doi: 10.2501/S0021849909091065

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Van Reijmersdal, E. A., Smit, E. G., & Neijens, P. C. (2009). Context effects on reactions to television brand placement. In P. De Pelsmacker & N. Dens (Eds.), Research in Advertising: Message, Medium, and Context (pp. 271-279). Antwerp: Garant.

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Van Reijmersdal, E. A. (2009). Brand placement prominence: Good for memory! Bad for attitudes? Journal of Advertising Research, 48(2), 151-153. DOI:10.2501/S0021849909090199

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Smit, E. G., Van Reijmersdal, E. A., & Neijens, P. C. (2009). Today’s practice of brand placement and the industry behind it. International Journal of Advertising, 28(5), 761-782. DOI:20.2501/S0265048709200898

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Van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2009). A new branch of advertising: Reviewing factors that influence reactions to product placement. Journal of Advertising Research, 49(2), 429-440. DOI:10.2501/S0021849909091065

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Van Reijmersdal, E. A., Smit, E. G., & Neijens, P. C. (2009). Brand placement: Het effect van programmacontext op merkherinnering, merkattitude en gedrag. Tijdschrift voor Communicatiewetenschap, 37(4), 290-302.

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Van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2008). Drie onderzoeken naar publieksreacties op brand placement. In A. E. Bronner, P. Dekker, E. De Leeuw, L. J. Paas, K. De Ruyter, A. Smidts & J. W. Wieringa (Eds.), Ontwikkelingen in het Marktonderzoek (pp. 41-60). Haarlem: Spaar en Hout.

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Van Reijmersdal, E. A. (2007). Audience reactions toward the intertwining of advertising and editorial content. Unpublished doctoral thesis, Amsterdam.

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Van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2007). Effects of television brand placement on brand image. Psychology & Marketing, 24(5), 403-420. DOI:10.1002/mar.20166

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Van Reijmersdal, E., Neijens, P. C., & Smit, E. G. (2006). Brand Integrations in Magazines: Effects of Commercialism on Credibility and Purchase Intention. ICA Dresden.

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Van Reijmersdal, E. A., Neijens, P. C. & Smit, E. G. (2006). The role of exposure frequency, prominence, and memory of brand placements in effects on brand image. European Advances in Consumer Research, 7, 659.

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Van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2005). Het effect van TV brand placements op merkimago. Tijdschrift voor Communicatiewetenschap, 33(3), 287-297.

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