Tag Archives: online advertising

Van der Laan, L.N., Papies, E.K., Hooge, I.T.C., & Smeets, P.A.M. (2017). Goal-directed visual attention drives health goal priming: An eye-tracking experiment. Health Psychology, 1(36), 82-90. doi:10.1037/hea0000410

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Boerman, S. C., & Kruikemeier, S. (2016). Consumer responses to promoted tweets sent by brands and political parties. Computers in Human Behavior, 65, 285–294. doi:10.1016/j.chb.2016.08.033

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Kruikemeier, S, Szegin, M., & Boerman, S.C. (2016). Political Microtargeting: Relationship between personalized advertising on Facebook and voters’ responses. Cyberpsychology, Behavior, and Social Networking, 19(6), 367-372. doi:10.1089/cyber.2015.0652

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Van Reijmersdal, E. A., Fransen, M. L., Van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., … Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458–1474. doi:10.1177/0002764216660141

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Smit, E. G., Van Noort, G., & Voorveld, H. A. M. (2014). Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15–22. doi:10.1016/j.chb.2013.11.008

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Zwier, S. (2014). ‘What motivates her’: Motivations for considering labial reduction surgery as recounted on women’s online communities and surgeons’ websites. Sexual Medicine, 2(1), 16-23. doi: 10.1002/sm2.20

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Eelen J., Dewitte, S., & Warlop, L. (2013). Situated embodied cognition: Monitoring orientation cues affects product evaluation and choice. Journal of Consumer Psychology, 23(4), 424-433. doi: 10.1016/j.jcps.2013.04.004

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Kruikemeier, S., Van Noort, G., Vliegenthart, R., & de Vreese, C.H. (2013). Getting closer: The effects of personalized and interactive online political communication. European Journal of Communication, 28(1), 53-66.

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Rozendaal, E. A., Van Reijmersdal, E. A., Slot, N., & Buijzen, M. (2013). Children’s responses to advertising in social games. Journal of Advertising, 42(2-3), 142-154. doi: 10.1080/00913367.2013.774588

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Slot, N., Rozendaal, E., Van Reijmersdal, E. A., & Buijzen, M. A. (2013). Hoe kinderen reageren op reclame in online sociale netwerken: Reclamewijsheid en de invloed van leeftijdsgenoten. Tijdschrift voor Communicatiewetenschap, 41(1), 19-40.

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Voorveld, H. A. M., Van Noort, G., & Duijn, M. (2013). Building brands with interactivity. The role of prior brand usage in the relation between perceived website interactivity and brand responses. Journal of Brand Management , 20(7), 608-622, doi: 10.1057/bm.2013.3

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Voorveld, H.A.M., & van Noort, G. (2012). Moderating influences of interactivity effects. In M. Eisend, R. Terlutter & S. Okazaki (Eds.), Advances in Advertising Research: Current Insights and Future Trends (Vol. III, pp. 163-175). Wiesbaden: Gabler–Verlag.

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Van Noort, G., Voorveld, H.A.M., & van Reijmersdal, E.A. (2012). Interactivity in brand websites: Cognitive, affective, and behavioral responses explained by consumers’ online flow experience. Journal of Interactive Marketing, 26(4), 223-234. DOI:10.1016/j.intmar.2011.11.002

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Van Noort, G., Antheunis, M. L., & Van Reijmersdal, E. A. (2012). Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism. Journal of Marketing Communications, 18(1), 39-53. DOI:10.1080/13527266.2011.620764

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Hoeken, H., Van der Geest, T., Van der Goot, M., Hornikx, J., Jongenelen, M., & Kruikemeier, S. (2011). De rol van begrijpelijke taal in een digitale context: Ontwikkelingen op de domeinen Leven Lang Leren, complexe financiële producten, bestuur en politiek, en gezondheid [The role of comprehensible language in a digital context: Developments in the domains of Life Long Learning, complex financial products, government and politics, and health]. Tijdschrift voor Taalbeheersing, 33(3), 266-286. doi: 10.5117/tvt2011.3.de_r410

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Tutaj, K., & Van Reijmersdal, E. A. (2012). Effects of online advertising format and persuasion knowledge on audience reactions. Journal of Marketing Communications, 18(1), 5-18. DOI:10.1080/13527266.2011.620765

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Van Noort, G., Antheunis, M. L., & Van Reijmersdal, E. A. (2011). Online vrienden bepalen de overtuigingskracht van SNS campagnes. Tijdschrift voor Communicatiewetenschap,39(4), 91-103.

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Voorveld. H. A. M. (2011). Media multitasking and the effectiveness of combining online and radio advertising. Computers in Human Behavior, 27(November), 2200-2206. DOI: 10.1016/j.chb.2011.06.016

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). De relatie tussen objectieve en gepercipieerde interactiviteit van websites. Tijdschrift voor Communicatiewetenschap, 39(1), 4-20.

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). The relation between actual and perceived interactivity. What makes the websites of top global brands truly interactive? Journal of Advertising, 40(2), 77-92. DOI: 10.2753/JOA0091-3367400206

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Kerkhof, P., Van Noort, G., & Antheunis, M. L. (2011). Waarom bedrijven social media gebruiken. In D. van Osch, & R. van Zijl (Eds.), Basisboek social media (pp. 91-120). Den Haag: Boom Lemma Uitgevers.

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Hoeken, H., Van der Geest, T., Van der Goot, M., Hornikx, J., Jongenelen, M., & Kruikemeier, S. (2011). Digitalisering en begrijpelijke taal: Ontwikkelingen op de domeinen Leven Lang Leren, complexe financiële producten, bestuur en politiek, en gezondheid.

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Vliegenthart, R., & van Noort, G. (2010). Is het de moeite waard? De karakteristieken en effectiviteit van partijwebsites in de campagne voor de Nederlandse gemeenteraadsverkiezingen van 2010. Res Publica, 52(3), 315-333.

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Kerkhof, P., & Van Noort, G. (2010). Third party internet seals: Reviewing the effects on online consumer trust. Encyclopedia of E-Business Development and Management in the Global Economy, 2, 701-708.

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Van Noort, G. (2010). Making money on eBay by relieving risk. In R. Terlutter, S. Diehl & S. Okazaki (Eds.), EAA Advances in Advertising Research: Cutting Edge International Research (Vol. 1, pp. 249-266). Wiesbaden: Gabler-Verlag.

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The perceived interactivity of top global brand websites and its determinants. In: Ralf Terlutter, Sandra Diehl, Shintaro Okazaki (eds.) EAA Advances in Advertising Research (Vol. 1): Cutting Edge International Research. (pp 217-233). Gabler Verlag.

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Voorveld, H. A. M. (2010). Websites in brand communication: Interactivity and cross-media effects. Doctoral dissertation. University of Amsterdam, Amsterdam.

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Development of a coding instrument to measure interactivity of websites. Advances in Consumer Research, 37, 696.

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The interactive authority of brand web sites: A new tool provides new insights. Journal of Advertising Research, 50(3), 292-304. DOI:10.2501/S0021849910091452

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Brand website studies: An integrated literature review. In P. de Pelsmacker, & N. Dens (Eds.). Research in Advertising: Message, Medium, and Context (pp. 201-211). Antwerp: Garant.

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Consumers’ responses to brand websites: An interdisciplinary review. Internet Research, 19(5), 335-365. doi: 10.1108/10662240910998887

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Van Noort, G., Kerkhof, P., & Fennis, B. M. (2008). The persuasiveness of online safety cues: The impact of prevention focus compatibility of web content on consumers’ risk perceptions and attitudes and intentions. Journal of Interactive Marketing, 22(4), 58-72.

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Kerkhof, P., Vahstal-Lapaix, N. & Calje, J. F. (2005). Store and advertiser reputation effects on consumer trust in an Internet store: Results of an experimental study. In K. Bijlsma &R. Klein Woolthuis (Eds.), Trust under pressure: empirical investigations of trust and trust building in uncertain circumstances (pp. 170-185). Cheltenham, UK: Edward Elgar Publishers.