Tag Archives: marketing communication

Utz, S., Kerkhof, P. & van den Bos, J. (2012). Consumers rule: How consumer reviews influence trust in online stores. Electronic Commerce Research and Applications, 11(1), 49-58.

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Van Noort, G., Antheunis, M. L., & Van Reijmersdal, E. A. (2012). Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism. Journal of Marketing Communications, 18(1), 39-53. DOI:10.1080/13527266.2011.620764

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Boerman, S. C. (2011). Eye Catching. SWOCC 57. Amsterdam.

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Kerkhof, P. (2011). Customer media in een sociaal medialandschap. Inaugurele rede Leerstoel Customer Media. Universiteit van Amsterdam.

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De Bakker, S., Van den Boom, S., Kerkhof, P. & Luit, P. (2011). Help, ze willen vrienden worden. Heemstede (NL): Customer Media Council.

Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Nelissen, R. M. A., & Meijers, M. H. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior. 32, 343-355. DOI:10.1016/j.evolhumbehav.2010.12.002

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Boerman, S. C., Smit, E. G., & Van Meurs, A. (2011). Attention battle; the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context. In S. Okazaki (Ed), Advances in Advertising Research (Vol. II). Breaking New Ground in Theory and Practice, (pp. 295-310), Wiesbaden: Gabler Verlag.

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Bronner, F., & De Hoog, R. (2011). Economizing behaviour during travel: Strategies and information sources used. Journal of Vacation Marketing, 17(3), 185-196.

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Bronner, A. E., & De Hoog, R. (2011). A new perspective on tourist information search: Discussion in couples as the context. International Journal of Culture, Tourism and Hospitality Research, 5, 128-143.

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Van Veenendaal, D., Fransen, M. L., & Smit, E. G. (2011). De gewapende consument. Amsterdam: SWOCC.

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Fransen, M. L., & Van Rompay, T. J. L. (2011). Living brands: Consumer reactions towards online-experienced-based marketing communication. In S. Okazaki (ed.). Advances in advertising research (Vol. II): Breaking new ground in theory and practice, pp. 311-324. Gabler Verlag.

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Fransen, M. L., Van Rompay, T. J. L., & Van der Plas, N. (2011). ‘Where the action is’. Events als marketingcommunicatiestrategie. Tijdschrift voor Communicatiewetenschap, 39(2), 21-37.

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Fransen, M. L., Smeesters, D., & Fennis, B. M. (2011). The role of social presence in mortality salience effects. Journal of Business Research, 64(1), 29-33. DOI:10.1016/j.jbusres.2009.09.016.

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Fransen, M. L., Fennis, B. M., Pruyn, A. Th. H., & Vohs, K. D. (2011). When fit fosters favoring: The role of private self-focus. Journal of Experimental Social Psychology, 47, 202-207. DOI:10.1016/j.jesp.2010.09.004

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Van Rekom, J., & Verlegh, P. W. J. (2011). Putting Greece on the map: The use of cognitive causal mapping for destination management. In: F.M. Go and R. Govers. (eds), International Place Branding Yearbook 2011. Basingstoke: Palgrave MacMillan.

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Van Weert, J. C. M., Hermanns, S., Linn, A. J. & Schouten, B. C. (2011). Dance4life. Evaluating a global HIV and AIDS prevention program for young people using the Pre-Im framework for process evaluation. International Public Health Journal, 3(1), 99-110.

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Nelissen, R. M. A. & Meijers, M. H. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, 32(5), 343-355. doi:10.1016/j.evolhumbehav.2010.12.002

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Fransen, M. L., Smeesters, D., & Fennis, B. M. (2010). Mortality salience and brand attitudes: The moderating role of social presence. Advances in Consumer Research, 37, 534-535 [Extended Abstract].

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Fransen, M. L. & Lodder, P. (2010). The effects of experience-based marketing communication on brand relations and hedonic brand attitudes: The moderating role of affective orientation. Advances in Consumer Research, 37, 801-802 [Extended Abstract].

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Fransen, M. L., Fennis, B. M., & Pruyn, A. Th. H. (2010). ‘Bekend maakt bemind’: De relatie tussen blootstelling aan reclame en merkkeuze. In A. E. Bronner et al. (red), Ontwikkelingen in het marktonderzoek: Jaarboek Markt Onderzoek Associatie, dl 35, Haarlem: Spaar & Hout, pp. 61-79.

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Fransen, M. L., Reinders, M. J., Bartels, J., & Maassen, R. L. (2010). The influence of regulatory fit on evaluation and intentions to buy genetically modified foods: The mediating role of social identification. Journal of Marketing Communications, 16(1), 5-20, DOI:10.1080/13527260903342696

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Moorman, M., Neijens, P. C., & Smit, E. G. (2010). Media Planning. Wiley International Encyclopedia of Marketing. DOI: 10.1111/b.9781405131995.2008.x

Faasse, J., Moorman, M., & Neijens, P. C., eds., (2010), Media en Reclame. 5e editie. Groningen: Noordhoff.

Verlegh, P. W. J. (2010). Country images: why they influence consumers. In: F.M. Go and R. Govers. (eds), International Place Branding Yearbook 2010. Basingstoke: Palgrave MacMillan. p. 45-51.

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Bronner, F. (2009). Gezinspraak en merkreputatie: Praten gezinnen over merken? In M. Hoogerbrugge et al. (red.), Liber Amicorum voor Giep Franzen (pp.113-115). Amsterdam: SWOCC publicatie nr. 50.

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Muntinga, D., & Moorman, M. (2009). Undesired consequences of sports sponsorships. How negative incidents sports affect their sponsors’ image. In N. Dens, & P. de Pelsmacker (Eds.) Advertising Research: Message, Medium and Context (pp. 315-334). Antwerpen: Garant.

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Fransen, M. L., Fennis, B. M., Vohs, K. D., & Pruyn, A. Th. H. (2009). ‘Fit for charity’ The moderating role of private self-focus in the persuasiveness of regulatory fit. Advances in Consumer Research, 36, 746-747 [Extended Abstract].

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Hermanns, S., Van Weert, J. C. M., Linn, A., & Schouten, B. C. (2009). Dance4life. A process evaluation of a global Entertainment-Education prevention program to establish a social youth movement in pushing back HIV/AIDS. Amsterdam: Amsterdam School of Communication Research, University of Amsterdam. ISBN 978-94-90512-01-9

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Nohlen, H., Hendriks, H., Brandtmeyer, T., & Holland, R. W. (2009). For scent-imental reasons: Het koppelen van geuren aan specifiek gedrag. Aspo Pers.

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Das, E., Kerkhof, P., & Kuiper, J. (2008). Improving the effectiveness of fundraising messages: The impact of charity goal attainment, message framing, and evidence on persuasion. Journal of Applied Communication Research, 36(2), 161-175.

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Fransen, M. L. (2008). Marketing communication and automatic consumer responses: A context dependency perspective. Doctoral dissertation. University of Twente. ISBN: 978-90-365-2741-5

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Fransen, M. L., Fennis, B. M., & Pruyn, A. Th. H. (2008). ‘Voel je fit’: De rol van regulatieve fit en zelfbewustzijn bij de steun van goede doelen. Jaarboek Sociale Psychology 2007. Amsterdam: Aspo press.

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Fransen, M. L., Fennis, B. M., Pruyn, A. Th. H., & Das, E. (2008). Rest in peace? Brand-induced mortality salience and consumer behavior. Journal of Business Research, 60, 1053-1061. DOI:10.1016/j.jbusres.2007.09.020

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Meijers, M. H. C., & Nelissen, R. M. A. (2008). Kleren maken de man. In R. Custers, B. Beersma, H. van de Berg, F. Harinck & M. van Zomeren (Eds.), Jaarboek Sociale Psychologie 2008 (pp. 280–286). Groningen: ASPO Pers.

Smit, E. G., Moorman, M., & Neijens, P. C. (2008). Mediaplanning. In W. Donsbach (Ed.), The International Encyclopedia of Communication, volume VII (pp. 2964-2968). Malden: Blackwell Publishing.

Fransen, M. L., Fennis, B. M., & Pruyn, A. Th. H. (2007). ‘Be all you can be’: The influence of advertising slogans on regulatory focus and consumer spending behavior. Advances in Consumer Research, 34, 206-207. [Extended Abstract].

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Van Noort, G., Kerkhof, P., & Fennis, B. M. (2007). Online versus conventional shopping: Consumers’ risk perception and regulatory focus. CyberPsychology & Behavior, 10(5), 731-733.

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Verlegh, P. W. J. (2007). Economic and socio-psychological motives for home-country bias in consumer product evaluations. Journal of International Business Studies, 38(3), 361-373. DOI:10.1057/palgrave.jibs.8400269

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Fransen, M. L., Fennis, B. M., Pruyn, A. Th. H., & Das, E. (2006). ‘Memento mori’: De invloed van merkassociaties op sterfelijkheidssaillantie en consumentenbestedingen. In A. Meijnders et al. (Eds), Jaarboek Sociale Psychology 2005. Amsterdam: Aspo press.