Tag Archives: marketing communication

Van der Goot, M.J. (2016). Older adults’ mediated communication: Current perspectives among communication scholars. In J. F. Nussbaum (Ed.), Communication across the life span (pp.79-89). New York, NY: Peter Lang.

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Van der Goot, M.J., Rozendaal, E., Opree, S.J., Ketelaar, P., & Smit, E. G. (2016). Media generations and their advertising attitudes and avoidance: A six country comparison. International Journal of Advertising. Advance online publication. doi:10.1080/02650487.2016.1240469

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Viswanathan, V., Hollebeek, L.D., Malthouse, E.C., Maslowska, E., Kim, S.J., & Xie, W. (2017). The dynamics of consumer engagement with mobile technologies. Service Science, 9(1), 36-49. doi: 10.1287/serv.2016.0161

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Maslowska, E., Malthouse, E. C., & Collinger, T. (2016). The customer engagement ecosystem. Journal of Marketing Management, 32(5-6), 469-501. doi:10.2139/ssrn.2694269

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Calder, B., Malthouse, E. C., & Maslowska, E. (2016). Commentary on the special issue: Brand marketing, Big Data and social innovation as future of research directions for engagement. Journal of Marketing Management, 32(5-6), 579-585. DOI: 10.1080/0267257x.2016.1144326

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Van der Goot, M.J., Rozendaal, E., Opree, S.J., Ketelaar, P., & Smit, E. G. (2016). Media generations and their advertising attitudes and avoidance: A six country comparison. International Journal of Advertising. Advance online publication. doi: 10.1080/02650487.2016.1240469

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Van der Goot, M.J. (2016). Older adults’ mediated communication: Current perspectives among communication scholars. In J. F. Nussbaum (Ed.), Communication across the life span (pp.79-89). New York, NY: Peter Lang.

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Bronner, F., & De Hoog, R. (2016). Consument en economische crisis tussen 2008 en 2015: Producten tussen luxe en noodzaak [Consumer and the economic crisis between 2008 and 2015: Products between luxury and necessary]. In A.E. Bronner et al. (Eds.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp.87-104). Haarlem: Spaar en Hout.

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Meijers, M. H. C. (2016). Justifying eco-unfriendly behaviors. Implications for communication practice. Tijdschrift voor Communicatiewetenschap, 44(4), 298-315.

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Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Bronner, F., & De Hoog, R. (2016). The crisis resistance of tourist demand: the importance of quality of life. Journal of Travel Research, 55(2), 190-204. doi: 10.1177/0047287514541006

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Van den Putte, B., Verlegh, P., Wennekers, A., Welten, S., Mollen, S., & Fransen, M. (2015). Gedragsverandering via campagnes 2.0. Aanvullende inzichten uit de wetenschappelijke literatuur (Onderzoeksrapport in opdracht van Dienst Publiek en Communicatie, Ministerie van Algemene Zaken; referentie 3782046). Amsterdam School of Communications Research (ASCoR), Afdeling Communicatiewetenschap, Universiteit van Amsterdam.

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Van der Goot, M. J., Van Reijmersdal, E. A., & Kleemans, M. (2015). Age differences in recall and liking of arousing television commercials. Communications, 40(3), 295-317. doi:10.1515/commun-2015-0013

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Van der Goot, M. J., Van Reijmersdal, E. A., & Kleemans, M. (2015). The effects of emotional television advertising on older and younger adults. In P. W. J. Verlegh, H. A. M. Voorveld & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 115-124). Wiesbaden: Springer Gabler.

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Vandeberg, L., Wennekers, A. M., Murre, J. M. J., & Smit, E. G. (2015). Implicit and explicit measures: What their dissociations reveal about the workings of advertising. In P. W. J. Verlegh, H. A. M. Voorveld & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI)(pp. 269-279). Wiesbaden: Springer Gabler.

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Wottrich, V. M. & Voorveld, H. A. M. (2015). Creative vs. traditional media choice: Effects on word-of-mouth and purchase intention. In P. W. J. Verlegh, H. A .M. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI)(pp. 325-335). Wiesbaden: Springer Gabler.

Voorveld, H. A. M. & Van Noort, G. (2014). Social Media in advertising campaigns: Examining the effects on perceived persuasive intent, campaign and brand responses. Journal of Creative Communications, 9(3), 253-268. doi: 10.1177/0973258614545155

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Opree, S. J., Buijzen, M., Van Reijmersdal, E. A., & Valkenburg, P.M. (2014). Children’s advertising exposure and materialistic orientations: A longitudinal study into direct and mediated effects. Communication Research, 41(5), 717-735. doi: 10.1177/0093650213479129

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Fakkert, M. M. S., Voorveld, H. A. M., & Van Reijmersdal, E. A. (2014). Brand Placement in Fashion TV Series. In S. Buseljta Bank, P. De Pelsmacker & S. Okazaki (Eds.), Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (pp. 217-228). Wiesbaden, Germany: Springer Fachmedien.

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Voorveld, H. A. M., & Valkenburg, S. M. (2014). The Fit Factor: The role of fit between ads in understanding cross-media synergy. Journal of Advertising, 44(3), 185-195. doi: 10.1080/00913367.2014.977472

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Meijers, M. H. C. (2014). On justifying eco-unfriendly behaviors (Dissertation). Amsterdam: University of Amsterdam, Amsterdam School of Communication Research (ASCoR). NeSCoR Best Dissertation Award.

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Van Reijmersdal, E. A., Jansz, J., Peters, O., & Van Noort, G. (2013). Why girls go pink: Game character identification and game-players’ motivations. Computers in Human Behavior, 29(6), 2640-2649 doi: 10.1016/j.chb.2013.06.046

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Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2013). Consuming Green, Living Green: Boundary Conditions of the Licensing Effect. In S. Botti & A. A. Labroo (Eds.), Advances in Consumer Research (pp. 833). Duluth, MN: Association for Consumer Research.

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Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2013). Consuming green, living green: The moderating effect of identity relevance on the licensing effect. In G. Cornelissen, E. Reutskaja & A. Valenzuela (Eds.), European Advances in Consumer Research, Volume 10 (pp. 292 – 293). Duluth, MN: Association for Consumer Research.

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Voorveld, H. A. M., Van Noort, G., & Duijn, M. (2013). Building brands with interactivity. The role of prior brand usage in the relation between perceived website interactivity and brand responses. Journal of Brand Management , 20(7), 608-622, doi: 10.1057/bm.2013.3

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén & S. Okazaki (Eds.), Advances in Advertising Research. Vol. IV: The Changing Roles of Advertising, (pp. 273-284), Wiesbaden, Germany: Springer Fachmedien Wiesbaden.

Van Reijmersdal, E. A., Tutaj, K., & Boerman, S. C. (2013). The effects of brand placement disclosures on skepticism and brand memory. Communications. The European Journal of Communication Research, 38(2), 127-146. doi: 10.1515/commun-2013-0008

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Eelen J., Dewitte, S., & Warlop, L. (2013). Situated embodied cognition: Monitoring orientation cues affects product evaluation and choice. Journal of Consumer Psychology, 23(4), 424-433. doi: 10.1016/j.jcps.2013.04.004

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Meijers, M. H., Noordewier, M. K., & Avramova, Y. R. (2013). I just recycled. Can I use the car now? When people continue or discontinue behaving sustainably after an initial sustainable act. Encouraging sustainable behavior: Psychology and the environment. New York and London: Psychology Press, Taylor & Francis Group, 71-80.

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Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012). Sponsorship disclosure: Effects of duration on persuasion knowledge and brand responses. Journal of Communication, 62(6), 1047-1064. doi: 10.1111/j.1460-2466.2012.01677.x

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Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012). Zijn sponsorvermeldingen in televisieprogramma’s effectief? Tijdschrift voor Communicatiewetenschap, 40(4), 46–59.

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2012). “This program contains advertising”: Effects of sponsorship disclosure on persuasion knowledge and brand responses. In: The changing roles of advertising (pp.113-117). Stockholm, Sweden: Stockholm School of Economics.

Van Ooijen, I., Bernritter, S. F., Van Leeuwen, M. L., & Müller, B. C. N. (2012). Waarom zou ik vrijgevig zijn? De effecten van zelfovertuiging op het geven van fooi. In M. Strick, M. Baas, L. van Dillen, R. Dotsch, D. Lakens, & M. de Vries (Eds.), Jaarboek Sociale Psychologie 2012 (pp. 191-194). Groningen: ASPO pers.

Meijers, M. H. C., & Noordewier, M. K. (2012). Ik heb duurzame kleding gekocht: mag ik nu met de auto naar de supermarkt? In M. Strick, M. Baas, L. van Dillen, R. Dotsch, D. Lakens, & M. de Vries (Eds.), Jaarboek Sociale Psychologie 2012 . Groningen: ASPO Pers.

Sikkel, D. & Schoenmakers, E. (2012). Bequests to health-related charitable organisations: a structural model. International Journal of Nonprofit and Voluntary Sector Marketing. 17, 183-197.

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Meer, T.G.L.A. van der & Zwier, S. (2012). Cause-related marketing: Een driekhoeksverhouding tussen consument, bedrijf en goed doel. Tijdschrift voor Communicatiewetenschap, 40(1), 26-45.

Van Noort, G., Voorveld, H.A.M., & van Reijmersdal, E.A. (2012). Interactivity in brand websites: Cognitive, affective, and behavioral responses explained by consumers’ online flow experience. Journal of Interactive Marketing, 26(4), 223-234. DOI:10.1016/j.intmar.2011.11.002

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Utz, S., Kerkhof, P. & van den Bos, J. (2012). Consumers rule: How consumer reviews influence trust in online stores. Electronic Commerce Research and Applications, 11(1), 49-58.

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Van Noort, G., Antheunis, M. L., & Van Reijmersdal, E. A. (2012). Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism. Journal of Marketing Communications, 18(1), 39-53. DOI:10.1080/13527266.2011.620764

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Boerman, S. C. (2011). Eye Catching. SWOCC 57. Amsterdam.

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