Tag Archives: in game advertising

Van Reijmersdal, E. A., Lammers, N., Rozendaal, E., & Buijzen, M. (2015). Disclosing the persuasive nature of advergames: Moderation effects of mood on brand responses via persuasion knowledge. International Journal of Advertising, 34(1), 70-84. doi: 10.1080/02650487.2014.993795

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Lammers, N., & Van Reijmersdal, E. A. (2013). De invloeden van waarschuwingen voor advergames en stemming op merkherinnering en merkattitude. Tijdschrift voor Communicatiewetenschap, 41(2), 184-200.

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Rozendaal, E. A., Van Reijmersdal, E. A., Slot, N., & Buijzen, M. (2013). Children’s responses to advertising in social games. Journal of Advertising, 42(2-3), 142-154. doi: 10.1080/00913367.2013.774588

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Slot, N., Rozendaal, E., Van Reijmersdal, E. A., & Buijzen, M. A. (2013). Hoe kinderen reageren op reclame in online sociale netwerken: Reclamewijsheid en de invloed van leeftijdsgenoten. Tijdschrift voor Communicatiewetenschap, 41(1), 19-40.

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Van Reijmersdal, E. A., Jansz, J., Peters, O., & Van Noort, G. (2013). Why girls go pink: Game character identification and game-players’ motivations. Computers in Human Behavior, 29(6), 2640-2649 doi: 10.1016/j.chb.2013.06.046

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Van Reijmersdal, E. A., Rozendaal, E. and Buijzen, M. (2012). Brand prominence in advergames: Effects on children’s explicit and implicit memory. In M. Eisend, T. Langner & S. Okazaki (Eds.). Advances in Advertising Research (Vol. III): Current Insights and Future Trends. Wiesbaden: Gabler.

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Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Effects of prominence, involvement, and persuasion knowledge on children’s cognitive and affective responses to advergames. Journal of Interactive Marketing. 26(1), 33-42. DOI:10.1016/j.intmar.2011.04.005

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van Reijmersdal, E.A., Jansz, J., Peters, O., & van Noort, G. (2010). The effects of interactive brand placements in online games on children’s cognitive, affective and conative brand responses. Computers in Human Behavior, 26(6), 1787-1794. DOI:10.1016/j.chb.2010.07.006

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