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Tag Archives: Food advertising

Meijers, M. H. C., & Van Dam, Y. K. (2012). Sustainable food purchases in the Netherlands: the influence of consumer characteristics. Journal on Chain and Network Science, 12, 181-198. DOI: 10.3920/jncs2012.x012

Van Gorp, B., & Van der Goot, M. (2012). Sustainable food and agriculture: Stakeholders’ frames. Communication, Culture and Critique, 5, 127-148. doi:10.1111/j.1753-9137.2012.01135.x.

Van Gorp, B. & Van der Goot, M. (2011). Talking about sustainability: Responses to frames in persuasive messages about sustainable agriculture and food. In T. van Haaften, H. Jansen, J. de Jong, & W. Koetsenruijter (Eds.), Bending opinion: Essays on persuasion in the public domain (pp. 373-393). Leiden: Leiden University Press.

Fransen, M. L., Reinders, M. J., Bartels, J., & Maassen, R. L. (2010). The influence of regulatory fit on evaluation and intentions to buy genetically modified foods: The mediating role of social identification. Journal of Marketing Communications, 16(1), 5-20, DOI:10.1080/13527260903342696

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Zwier, S. (2009). Medicalisation of food advertising: Nutrition and health claims in magazine food advertisements 1990-2008. Appetite, 53, 109-113.

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Ter Hoeven, C. L., & Fransen M. L. (2008). ‘When the chips are down’ The relation between stress, social support, and food product attitudes. Advances in Consumer Research, 35, 960-962. [Extended Abstract].

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  • Our program

    The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>

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    Marketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging eWOM