Tag Archives: customer media

Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Kerkhof, P. (2011). Customer media in een sociaal medialandschap. Inaugurele rede Leerstoel Customer Media. Universiteit van Amsterdam.

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De Bakker, S., Van den Boom, S., Kerkhof, P. & Luit, P. (2011). Help, ze willen vrienden worden. Heemstede (NL): Customer Media Council.

Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Kerkhof, P., Schultz, F., & Utz., S. (2011). How to choose the right weapon. Social media represent both a catalyst for and weapon against brand crises. Communication Director, 76-79.

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Van den Boom, S., Smit, E. G., & De Bakker, S. (2010). Nachtmerrie of Droom: De ROI van Customer Media. Heemstede: Customer Media Council.

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Van den Boom, S., & Smit, E. G. (2010). Dichterbij komt dichterbij. In S. van den Boom, E.G. Smit & S. de Bakker (Eds.), Nachtmerrie of Droom; De ROI van Customer Media (pp. 215-222). Heemstede: Customer Media Council.

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Smit, E. G. (2010). Customer Media. In P.C. Neijens, M. Moorman & J. Faasse (Eds.), Media & Reclame, deel 4 (pp. 177-179). Groningen: Wolters-Noordhoff.

Schijns, J., & Smit, E. G. (2010). Custom magazines: Where digital page-turn editions fail. Journal of International Business and Economics, 10(4), 24-37.

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Van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2010). Customer magazines: Effects of commerciality on reader reactions. Journal of Current Issues and Research in Advertising, 32(1), 59-67. doi:10.1080/10641734.2010.10505275

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Smit, E. G., Meppelink, C. S., & Neijens, P. C. (2009). To bind, to sell, to tell your story well. In P. de Pelsmacker & N. Dens (Eds.), Advertising research: Message, medium and context (pp. 79-86). Antwerp: Garant.

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