Tag Archives: cross-media

Winter, S., Krämer, N.C., Benninghoff, B., & Gallus, C. (in press). Shared entertainment, shared opinions: The influence of Social TV comments on the evaluation of talent shows. Journal of Broadcasting & Electronic Media.

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Theme 2.2 Persuasive effects of sponsored content and disclosures of sponsored content

Advertising is increasingly integrated into editorial media content, in vlogs, blogs, tweets, music videos, and television programs, a phenomenon called sponsored content, native advertising or brand placement. For advertisers, these are new ways to reach the audience. But, for legislators the hidden nature of sponsored content is a cause of concern. Continue reading >>

Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2016). Consumers’ cross-channel use in online and offline purchases: An analysis of cross-media and cross-channel behaviors between products. Journal of Advertising Research, 56(4), 385-400. doi: 10.2501/JAR-2016-044

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Krämer, N.C., Winter, S., Benninghoff, B., & Gallus, C. (2015). How “social” is Social TV? The influence of social motives and expected outcomes on the usage of Social TV applications. Computers in Human Behavior, 51, 255-262. doi:10.1016/j.chb.2015.05.005

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Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2015). Dissociating explicit and implicit effects of cross-media advertising. International Journal of Advertising, 34(5), 744-764. doi:10.1080/02650487.2015.1011023.

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Voorveld, H. A. M., & Valkenburg, S. M. (2014). The Fit Factor: The role of fit between ads in understanding cross-media synergy. Journal of Advertising, 44(3), 185-195. doi: 10.1080/00913367.2014.977472

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Voorveld, H. A. M. & Van Noort, G. (2014). Social Media in advertising campaigns: Examining the effects on perceived persuasive intent, campaign and brand responses. Journal of Creative Communications, 9(3), 253-268. doi: 10.1177/0973258614545155

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Voorveld, H., Smit, E. G., & Neijens, P. C. (2013). Cross-media advertising. Brand promotion in an age of media convergence. In S. Diehl & M. Karmasin (Eds.), Media and Convergence Management (pp. 117-133). Berlin Heidelberg: Springer.

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Voorveld, H. A. M., & Van der Goot, M. (2013). Media multitasking across age groups: A diary study. Journal of Broadcasting & Electronic Media. 57(3), 392- 408. doi: 10.1080/08838151.2013.816709

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Winter, S. (2013). Lost in Information? – Sozialpsychologische Aspekte der Selektion und Rezeption von journalistischen Online-Angeboten [Lost in information? Social psychological aspects of selecting and processing online news]. Stuttgart, Germany: Kohlhammer.

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2012). The interacting role of media sequence and product involvement in cross-media campaigns. Journal of Marketing Communications, 18 (3), 203-216. DOI: 10.1080/13527266.2011.567457.

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). De effectiviteit van crossmediacampagnes. In A. E. Bronner, P. Dekker, E. De Leeuw, L. J. Paas, K. De Ruyter, A. Smidts & J. W. Wieringa (Eds.), Ontwikkelingen in het Marktonderzoek (pp. 63-79). Haarlem: Markt Onderzoek Associatie, Spaar en Hout.

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). Opening the black box: Understanding cross-media effects. Journal of Marketing Communications, 17(2), 69-85. DOI:10.1080/13527260903160460

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Bronner, A. E. ( 2010). Multimedia. In J. Faasse, M. Moorman & P. Neijens (Eds.), Media en Reclame (pp. 181-188). Groningen/Houten: Noordhoff Uitgevers.

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Fransen, M. L., Fennis, B. M., & Pruyn, A. Th. H. (2010). Matching communication modalities: The effects of modality congruence and processing style on brand evaluation and brand choice. Communication Research, 37(4), 576-598. DOI:10.1177/009365021036825

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Voorveld, H. A. M. (2010). Websites in brand communication: Interactivity and cross-media effects. Doctoral dissertation. University of Amsterdam, Amsterdam.

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Tolboom, M., Smit, E. G., & Bronner, A. E. (2009). The impact of different media messages on the development of strong consumer-brand relationships. In P. de Pelsmacker & N. Dens (Eds.), Advertising Research; Message, Medium and Context, (pp.213-224). Antwerp: Garant.

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Bronner, A. E., & Neijens, P. (2006). Audience experiences of media context and embedded advertising: a comparison of eight media. International Journal of Market Research, 48, 81-100.

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Bronner, F. (2006). Multimediasynergie in reclamecampagnes. Amsterdam: SWOCC. Publicatie nr. 38.

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