Tag Archives: Context effects

Eelen, J., Dewitte, S. & Warlop, L. (2013). Situated embodied cognition: Monitoring orientation cues affects product evaluation and choice. Journal of Consumer Psychology. Advance online publication. doi: 10.1016/j.jcps.2013.04.004

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Wennekers, A. M., Holland, R. W., Wigboldus, D. H. J., & van Knippenberg, A. (2012). Duistere vooroordelen: Hoe een donkere omgeving negatieve associaties met Marokkanen kan versterken. [Prejudice in the dark: How darkness enhances negative associations with Moroccans]. In M. Strick, M. Baas, L. van Dillen, R. Dotsch, D. Lakens, & M. de Vries (Eds.), Jaarboek Sociale Psychologie 2012 (pp. 251-254). Groningen: ASPO pers.

Moorman, M., Willemsen, L.M., Neijens, P.C., & E.G. Smit (2012). Program Involvement Effects on the Processing of Embedded and Successive Advertising. Journal of Advertising, 41(2), 25-38.

Willemsen, L.M., Noort, G. van & Bronner, F. (2012). Een menselijk geluid: het effect van reactieve en proactieve webcare op merkevaluaties [A human voice: the effect of reactive and proactive webcare on brand evaluations]. In A.E. Bronner et al. (Red.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp.27-41). Haarlem: Spaar en Hout.

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van Noort, G. & Willemsen, L. M. (2012). Online damage control: The effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms. Journal of Interactive Marketing, 26(3), 131-140. DOI: 10.1016/j.intmar.2011.07.001 (impact score = 1.679)

Boerman, S. C., Smit, E. G., & Van Meurs, A. (2011). Attention battle; the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context. In S. Okazaki (Ed), Advances in Advertising Research (Vol. II). Breaking New Ground in Theory and Practice, (pp. 295-310), Wiesbaden: Gabler Verlag.

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Van Reijmersdal, E. A., Smit, E. G., & Neijens, P. C. (2009). Context effects on reactions to television brand placement, pp 271-279. In P. De Pelsmacker & N. Dens (Eds.), Research in Advertising: Message, Medium, and Context. Antwerpen: Garant.

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Moorman, M., Neijens, P. C., & Smit, E. G. (2007). The effects of program-involvement on commercial exposure and recall in a naturalistic setting. Journal of Advertising, 36(1), 125-141.

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Bronner, A. E., & Neijens, P. (2006). Audience experiences of media context and embedded advertising: a comparison of eight media. International Journal of Market Research, 48, 81-100.

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Moorman, M., Willemsen, L., Neijens, P. C., & Smit, E. G. (2006). Antecedents and consequences of program-involvement: A naturalistic field study during the 2006 FIFA World Cup.

Moorman, M., Neijens, P. C., & Smit, E. G. (2005). The effects of program responses on the processing of commercials placed at various positions in the program and the block. Journal of Advertising Research, 45(1), 49-59.

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