Tag Archives: Branding

Calder, B., Malthouse, E. C., & Maslowska, E. (2016). Commentary on the special issue: Brand marketing, Big Data and social innovation as future of research directions for engagement. Journal of Marketing Management, 32(5-6), 579-585. DOI: 10.1080/0267257x.2016.1144326

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Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Theme 1.3 Personalized online advertising

This theme focuses on the uses and implications of personalized advertising. The usage of personal information to tailor and target communication can generate more consumer engagement, but can also lead to privacy issues. Continue reading >>

Sikkel, D. (2013). Waarom oma van haar merken houdt. In F. Bronner (Ed.), Jaarboek Marktonderzoekassociatie 2013. 47-60. Amsterdam: MOA.

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Muntinga, D.A., Smit, E.G., & Moorman, M. (2012). Social Media DNA: How brand characteristics shape COBRAs. In M. Eisend, T. Langner & S. Okazaki (Eds.), Advances in Advertising Research, volume III (pp. 121-136). Wiesbaden: Springer Gabler.

Tolboom, M., Bronner, F., & Smit, E.G. (2012). The Potential Danger of Negative Free Publicity for the Consumer-Brand Relationship. In M. Eisend, T. Langner & S. Okazaki (Eds.), Advances in Advertising Research, volume III (pp.391-402). Wiesbaden: Springer.

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Meer, T.G.L.A. van der & Zwier, S. (2012). Cause-related marketing: Een driekhoeksverhouding tussen consument, bedrijf en goed doel. Tijdschrift voor Communicatiewetenschap, 40(1), 26-45.

Kerkhof, P. (2011). Customer media in een sociaal medialandschap. Inaugurele rede Leerstoel Customer Media. Universiteit van Amsterdam.

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De Bakker, S., Van den Boom, S., Kerkhof, P. & Luit, P. (2011). Help, ze willen vrienden worden. Heemstede (NL): Customer Media Council.

Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Nelissen, R. M. A., & Meijers, M. H. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior. 32, 343-355. DOI:10.1016/j.evolhumbehav.2010.12.002

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Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRA: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. DOI:10.2501/IJA-30-1-013-046

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Nelissen, R. M. A. & Meijers, M. H. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, 32(5), 343-355. doi:10.1016/j.evolhumbehav.2010.12.002

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Fransen, M. L., Fennis, B. M., & Pruyn, A. Th. H. (2010). Matching communication modalities: The effects of modality congruence and processing style on brand evaluation and brand choice. Communication Research, 37(4), 576-598. DOI:10.1177/009365021036825

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Kerkhof, P. (2010). Merken en social media. In: S. van den Boom, E. Smit, & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media, p. 149-154. Heemstede (NL): Customer Media Council.

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Muntinga, D. G., Moorman, M., & Smit, E. G. (2010). Developing a classification of motivations for consumers’ online brand-related activities. In R. Terlutter, S. Diehl & S. Okazaki (Eds.), EAA Advances in Advertising Research (Vol. 1): Cutting EdgeInternational Research. (pp. 235-247). Wiesbaden: Gabler Verlag.

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The perceived interactivity of top global brand websites and its determinants. In: Ralf Terlutter, Sandra Diehl, Shintaro Okazaki (eds.) EAA Advances in Advertising Research (Vol. 1): Cutting Edge International Research. (pp 217-233). Gabler Verlag.

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Development of a coding instrument to measure interactivity of websites. Advances in Consumer Research, 37, 696.

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Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Introducing COBRAs: A holistic exploration of motivations for brand-related social media use. SWOCC Working Paper 1, 1-24.

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Tolboom, M., Smit, E. G., & Bronner, A. E. (2009). The impact of different media messages on the development of strong consumer-brand relationships. In P. de Pelsmacker & N. Dens (Eds.), Advertising Research; Message, Medium and Context, (pp.213-224). Antwerp: Garant.

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Neijens, P. C., Smit, E. G., & Moorman, M. (2009). Taking up an event: Brand image transfer during the 2006 FIFA World Cup. International Journal of Market Research, 51(5), 579-591. doi:10.2501/s1470785309200839

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Van Rekom, J., Verlegh, P. W. J., & Slokkers, R. (2009). The owner’s edge: How brand ownership influences causal brand maps. Journal of Business Research, 63(2), 339-344. DOI:10.1016/j.jbusres.2008.06.007

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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Consumers’ responses to brand websites: An interdisciplinary review. Internet Research, 19(5), 335-365. doi: 10.1108/10662240910998887

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Meijers, M. H. C., & Nelissen, R. M. A. (2008). Kleren maken de man. In R. Custers, B. Beersma, H. van de Berg, F. Harinck & M. van Zomeren (Eds.), Jaarboek Sociale Psychologie 2008 (pp. 280–286). Groningen: ASPO Pers.

Neijens, P. C., Smit, E. G., & Moorman, M. (2008). Taking up an event: Branding during the world championship soccer 2006. In K. Podnar & Z. Jancic (Eds.), Corporate and marketing communications as a strategic resource; responses to contemporary uses, challenges and criticism (pp. 301-306). Slovenia, Lubljana: University of Ljubljana.

Smit, E. G., Bronner, A. E., & Tolboom, M. (2007). Brand relationship quality and its value for personal contact. Journal of Business Research, 60, 627-633. doi:10.1016/j.jbusres.2006.06.012

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Van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2007). Effects of television brand placement on brand image. Psychology & Marketing, 24(5), 403-420. DOI:10.1002/mar.20166

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Van Reijmersdal, E., Neijens, P. C., & Smit, E. G. (2006). Brand Integrations in Magazines: Effects of Commercialism on Credibility and Purchase Intention. ICA Dresden.

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Oppenhuisen, J. & Van Zoonen, L. (2006). Supporters or Customers? Fandom, Marketing and the Political Economy of Dutch Football. Soccer and Society, 7(1), 62-75.

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Oppenhuisen, J. & Van Zoonen, L. (2006). Fussbalclubs als Marken. Ein Studie zi den Werteorientierungen niederlandischer Fussbalfans und ihrer Vereine. In E. Mueller & J. Schiwer (hrsg). Medienfussbal im europaesischen Vergleich. Koeln: Herbert von Halem Verlag, p. 171-185.

Van Rekom, J., Jacobs, G., & Verlegh, P. W. J. (2006). Measuring and managing the essence of a brand personality. Marketing Letters, 17(3), 181-192. DOI:10.1007/s11002-006-5362-5

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Van Rekom, J., Jacobs, G., Verlegh, P. W. J., & Podnar, K. (2006). Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe. Journal of Brand Management, 14(1/2), 114-124. DOI:10.1057/palgrave.bm.2550056

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