Tag Archives: Branding

Sikkel, D. (2013). Waarom oma van haar merken houdt. In F. Bronner (Ed.), Jaarboek Marktonderzoekassociatie 2013. 47-60. Amsterdam: MOA.

Muntinga, D.A., Smit, E.G., & Moorman, M. (2012). Social Media DNA: How brand characteristics shape COBRAs. In: Eisend, M., Langner, T., & Okazaki, S. (Eds.) Advances in Advertising Research, volume III (pp. 121-136). Wiesbaden: Springer Gabler.

Tolboom, M., Bronner, F., & Smit, E.G. (2012). The Potential Danger of Negative Free Publicity for the Consumer-Brand Relationship. In: Eisend, M., Langner, T., & Okazaki, S. (Eds.) Advances in Advertising Research, volume III (pp.391-402). Wiesbaden: Springer.

Meer, T.G.L.A. van der & Zwier, S. (2012). Cause-related marketing: Een driekhoeksverhouding tussen consument, bedrijf en goed doel. Tijdschrift voor Communicatiewetenschap, 40(1), 26-45.

Kerkhof, P. (2011). Customer media in een sociaal medialandschap. Inaugurele rede Leerstoel Customer Media. Universiteit van Amsterdam.

De Bakker, S., Van den Boom, S., Kerkhof, P. & Luit, P. (2011). Help, ze willen vrienden worden. Heemstede (NL): Customer Media Council.

Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Nelissen, R. M. A., & Meijers, M. H. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior. 32, 343-355. DOI:10.1016/j.evolhumbehav.2010.12.002

Branded content in social media

Companies are moving more and more towards a marketing mix in which combinations of owned media (e.g., a website, online community or sponsored magazine) and earned (or social) media play an important role. Continue reading >>

Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRA: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. DOI:10.2501/IJA-30-1-013-046

Fransen, M. L., Fennis, B. M., & Pruyn, A. Th. H. (2010). Matching communication modalities: The effects of modality congruence and processing style on brand evaluation and brand choice. Communication Research, 37(4), 576-598. DOI:10.1177/009365021036825

Kerkhof, P. (2010). Merken en social media. In: S. van den Boom, E. Smit, & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media, p. 149-154. Heemstede (NL): Customer Media Council.

Muntinga, D. G., Moorman, M., & Smit, E. G. (2010). Developing a classification of motivations for consumers’ online brand-related activities. In: R. Terlutter, S.Diehl, & S. Okazaki (Eds.) EAA Advances in Advertising Research (Vol. 1): Cutting EdgeInternational Research. (pp.). Wiesbaden: Gabler Verlag.

Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The perceived interactivity of top global brand websites and its determinants. In: Ralf Terlutter, Sandra Diehl, Shintaro Okazaki (eds.) EAA Advances in Advertising Research (Vol. 1): Cutting Edge International Research. (pp 217-233). Gabler Verlag.

Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Development of a coding instrument to measure interactivity of websites. Advances in Consumer Research, 37, 696.

Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Introducing COBRAs: A holistic exploration of motivations for brand-related social media use. SWOCC Working Paper 1, 1-24.

Tolboom, M., Smit, E. G., & Bronner, A. E. (2009). The impact of different media messages on the development of strong consumer-brand relationships. In: P. de Pelsmacker &N. Dens (Eds.). Advertising Research; Message, Medium and Context, (pp.213-224). Antwerpen: Garant.

Neijens, P. C., Smit, E. G., & Moorman, M. (2009). Taking up an event: Brand image transfer during the 2006 FIFA World Cup. International Journal of Market Research, 51(5), 579-591.

Van Rekom, J., Verlegh, P. W. J., & Slokkers, R. (2009). The owner’s edge: How brand ownership influences causal brand maps. Journal of Business Research, 63(2), 339-344. DOI:10.1016/j.jbusres.2008.06.007

Tag Archives: Branding

Sikkel, D. (2013). Waarom oma van haar merken houdt. In F. Bronner (Ed.), Jaarboek Marktonderzoekassociatie 2013. 47-60. Amsterdam: MOA.

Muntinga, D.A., Smit, E.G., & Moorman, M. (2012). Social Media DNA: How brand characteristics shape COBRAs. In: Eisend, M., Langner, T., & Okazaki, S. (Eds.) Advances in Advertising Research, volume III (pp. 121-136). Wiesbaden: Springer Gabler.

Tolboom, M., Bronner, F., & Smit, E.G. (2012). The Potential Danger of Negative Free Publicity for the Consumer-Brand Relationship. In: Eisend, M., Langner, T., & Okazaki, S. (Eds.) Advances in Advertising Research, volume III (pp.391-402). Wiesbaden: Springer.

Meer, T.G.L.A. van der & Zwier, S. (2012). Cause-related marketing: Een driekhoeksverhouding tussen consument, bedrijf en goed doel. Tijdschrift voor Communicatiewetenschap, 40(1), 26-45.

Kerkhof, P. (2011). Customer media in een sociaal medialandschap. Inaugurele rede Leerstoel Customer Media. Universiteit van Amsterdam.

De Bakker, S., Van den Boom, S., Kerkhof, P. & Luit, P. (2011). Help, ze willen vrienden worden. Heemstede (NL): Customer Media Council.

Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Nelissen, R. M. A., & Meijers, M. H. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior. 32, 343-355. DOI:10.1016/j.evolhumbehav.2010.12.002

Branded content in social media

Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRA: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. DOI:10.2501/IJA-30-1-013-046

Fransen, M. L., Fennis, B. M., & Pruyn, A. Th. H. (2010). Matching communication modalities: The effects of modality congruence and processing style on brand evaluation and brand choice. Communication Research, 37(4), 576-598. DOI:10.1177/009365021036825

Kerkhof, P. (2010). Merken en social media. In: S. van den Boom, E. Smit, & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media, p. 149-154. Heemstede (NL): Customer Media Council.

Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Development of a coding instrument to measure interactivity of websites. Advances in Consumer Research, 37, 696.

Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Introducing COBRAs: A holistic exploration of motivations for brand-related social media use. SWOCC Working Paper 1, 1-24.

Tolboom, M., Smit, E. G., & Bronner, A. E. (2009). The impact of different media messages on the development of strong consumer-brand relationships. In: P. de Pelsmacker &N. Dens (Eds.). Advertising Research; Message, Medium and Context, (pp.213-224). Antwerpen: Garant.

Neijens, P. C., Smit, E. G., & Moorman, M. (2009). Taking up an event: Brand image transfer during the 2006 FIFA World Cup. International Journal of Market Research, 51(5), 579-591.

Van Rekom, J., Verlegh, P. W. J., & Slokkers, R. (2009). The owner’s edge: How brand ownership influences causal brand maps. Journal of Business Research, 63(2), 339-344. DOI:10.1016/j.jbusres.2008.06.007

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