Tag Archives: Advertising

Maslowska, E., Smit, E. G., & Van den Putte, B. (2012). Efektywność spersonalizowanych komunikatów reklamowych [The effectiveness of personalized advertising messages] in W. Patrzałek (Ed.). Kreowanie i zmiana współczesnego przekazu reklamowego. Poznań: Wyższa Szkoła Bankowa

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Meijers, M. H. C., & Noordewier, M. K. (2012). Ik heb duurzame kleding gekocht: mag ik nu met de auto naar de supermarkt? In M. Strick, M. Baas, L. van Dillen, R. Dotsch, D. Lakens, & M. de Vries (Eds.), Jaarboek Sociale Psychologie 2012 . Groningen: ASPO Pers.

Fennis, B. M., Das, E., & Fransen, M. L. (2012). Print advertising: Vivid content. Journal of Business Research 65, 861-864. DOI:10.1016/j.jbusres.2011.01.008

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De Graaf, D ., van den Putte, B., van der Werff, S. G., & Kessels, R. (2012). Het motiverende effect van normatieve en afschrikwekkende boodschappen. Tijdschrift voor Toezicht, 3(2), 50-62.

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Boerman, S. C. (2011). Eye Catching. SWOCC 57. Amsterdam.

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Maslowska, E., Van den Putte., B, & Smit, E. G. (2011). The effectiveness of personalized e-mail and the role of personal characteristics. Cyberpsychology, Behavior, and Social Networking. 14, 765-770. DOI: 10.1089/cyber.2011.0050

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Bronner, F. (2011). Postillon d’amour tussen wetenschap en praktijk [Postillon d’amour between science and practice]. Amsterdam: SWOCC ( Stichting Wetenschappelijk Onderzoek Commerciële Communicatie) publicatie nr.58.

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Opree, S. J., Buijzen, M., van Reijmersdal, E. A., & Valkenburg, P. M. (2011). Development and validation of the material values scale for children (MVS-c). Personality and Individual Differences, 51(8), 963-968. DOI:10.1016/j.paid.2011.07.029

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Rozendaal, E., Lapierre, M. A., Van Reijmersdal, E. A., & Buijzen, M. (2011). Reconsidering advertising literacy as a defense against advertising effects. Media Psychology, 14(4), 333-354. DOI:10.1080/15213269.2011.620540

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De Bakker, S., Van den Boom, S., Kerkhof, P. & Luit, P. (2011). Help, ze willen vrienden worden. Heemstede (NL): Customer Media Council.

Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Boerman, S. C., Smit, E. G., & Van Meurs, A. (2011). Attention battle; the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context. In S. Okazaki (Ed), Advances in Advertising Research (Vol. II). Breaking New Ground in Theory and Practice, (pp. 295-310), Wiesbaden: Gabler Verlag.

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Moorman, M., Neijens, P. C., & Smit, E. G. (2011). Advertising Media Selection. In J. Sheth, & N. Malhotra (Eds.), Wiley International Encyclopedia of Marketing.

Moorman, M., & Neijens, P. C. (2011). Political advertising. In: S. Rodgers and E. Thorson, eds. Advertising Theory. Routledge.

Fransen, M. L., Fennis, B. M., & Pruyn, A. Th. H. (2010). ‘Bekend maakt bemind’: De relatie tussen blootstelling aan reclame en merkkeuze. In A. E. Bronner et al. (red), Ontwikkelingen in het marktonderzoek: Jaarboek Markt Onderzoek Associatie, dl 35, Haarlem: Spaar & Hout, pp. 61-79.

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Moorman, M., Neijens, P. C., & Smit, E. G. (2010). Media Planning. Wiley International Encyclopedia of Marketing. DOI: 10.1111/b.9781405131995.2008.x

Faasse, J., Moorman, M., & Neijens, P. C., eds., (2010), Media en Reclame. 5e editie. Groningen: Noordhoff.

Van den Putte, B. (2009). In het kielzog van Giep Franzen: De reclamewerkingsmodellen onderzocht. In M. Hoogerbrugge, M. Moorman, F. van Raaij, E. Smit. & R. van der Vorst (Eds.), Liber Amicorum voor Giep Franzen. Amsterdam: SWOCC.

Van den Putte, B. (2009). What matters most in advertising campaigns? The relative effect of media expenditure and message content. International Journal of Advertising, 28, 669-690. DOI:10.2501/S0265048709200813

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Bronner, F. (2008). Measurement of Advertising Effectiveness. In W. Donsbach (Ed.), The International Encyclopedia of Communication (pp. 66-71,vol.1). Malden MA: Blackwell Publishing.

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Bronner, F., & Van Velthoven, S. (2008). Mood, media experiences and advertising. In: F. Costa Pereira, J. Verissimo & P. Neijens (Eds.), New trends in advertising research (pp. 449-463). Lisboa: Edicoes SILABO.

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Costa Pereira, F., Verissimo, J., & Neijens, P. C. (2008). New Trends in Advertising Research. Lisbon: Silabo Publishers.

Smit, E. G., Moorman, M., & Neijens, P. C. (2008). Mediaplanning. In W. Donsbach (Ed.), The International Encyclopedia of Communication, volume VII (pp. 2964-2968). Malden: Blackwell Publishing.

Van den Putte, B. (2008). Advertising strategies. In W. Donsbach (Ed.), The international Encyclopedia of communication (Vol. 1, pp. 108-112). Malden, MA: Blackwell Publishing. DOI:10.1111/b.9781405131995.2008.x

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Van den Putte, B., & Tielenburg, N. (2008). Het effect van etnische stereotypen in reclame. Merk & Reputatie, 14(2), 60.

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Bronner, F., Bronner, J., & Faasse, J. (2007). In the mood for advertising. International Journal of Advertising, 26, 333-355.

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Fransen, M. L., Fennis, B. M., & Pruyn, A. Th. H. (2007). ‘Be all you can be’: The influence of advertising slogans on regulatory focus and consumer spending behavior. Advances in Consumer Research, 34, 206-207. [Extended Abstract].

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Storey, R., & Smit, E. G. (2007). The creative brief and its strategic role in the campaign development process. In G.J. Tellis & T. Ambler (Eds.), Handbook of Advertising (pp. 173-185). London: Sage.

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Van den Putte, B. (2007). Alcohol advertising, international. In J. J. Arnett (Ed.), Encyclopedia of children, adolescents, and the media (Vol.1, pp. 92-94). Thousand Oaks, CA: Sage.

Van den Putte, B., & Tielenburg, N. (2007). Het effect van etnische stereotypen in reclame op zwarte en witte consumenten. Tijdschrift voor Communicatiewetenschap, 35, 357-368.

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Bronner, A. E. (2006). Increasing family democracy and the implications for advertising. In S. Diehl & R. Terlutter (Eds.), International advertising and communication: current insights and empirical findings (pp. 301-318). Wiesbaden: Deutscher Universitäts-Verlag.

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Smit, E. G., & Neijens, P. C. (2006). It’s all about catching readers’ attention. In S. Diehl & R. Terlutter (Eds.), International Advertising and Communication: New Insights and Empirical Findings (pp. 43-68). Gabler Verlag/Deutscher Universitätsverlag.

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Smit, E. G., Neijens, P. C., & Stuurman, M. (2006). Attention to newspaper ads: The concerted interaction of medium, ad and reader. ICA Dresden. Top Paper Award Mass Com Division.

Smit, E. G., Neijens, P. C., & Stuurman, M. (2006). Succesvol adverteren in dagbladen. SWOCC Dossier no. 6. Amsterdam: SWOCC.

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Smit, E. G., Van Meurs, A., & Neijens, P. C. (2006). Effects of ad likeability: A 10-year perspective. Journal of Advertising Research, 46(1), 73-83. doi: 10.2501/s0021849906060089

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Van den Putte, B. (2006). A comparative test of the effect of communication strategy, media presence, and previous purchase behaviour in the field of fast moving consumer goods. In S. Diehl, & R. Terlutter (Eds.).International advertising and communication: Current insights and empirical findings (pp. 89-105). Wiesbaden, Germany: Deutscher Universitätsverlag.

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Kerkhof, P., Vahstal-Lapaix, N. & Calje, J. F. (2005). Store and advertiser reputation effects on consumer trust in an Internet store: Results of an experimental study. In K. Bijlsma &R. Klein Woolthuis (Eds.), Trust under pressure: empirical investigations of trust and trust building in uncertain circumstances (pp. 170-185). Cheltenham, UK: Edward Elgar Publishers.

Neijens, P. C., Smit, E. G., & Moorman, M. (2005). Mediastrategie en mediaplanning. In B. Van Ruler, W. Elving, B. Van den Hooff, E.G. Smit & P. Verhoeven (redactie). Communicatiemanagement in communicatiewetenschappelijk perspectief (pp. 182-200). Amsterdam: Boom.

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Van den Putte, B. (2005). Strategieën voor effectieve persuasieve communicatie. In B. van Ruler, W. Elving, B. van den Hooff, E. G. Smit, & P. Verhoeven (Red.), Communicatiemanagement in communicatiewetenschappelijk perspectief (pp. 220-236). Amsterdam: Boom.

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Van den Putte, B., & Dhondt, G. (2005). Developing successful communication strategies: A test of an integrated framework for effective communication. Journal of Applied Social Psychology, 35, 2399-2420. DOI:10.1111/j.1559-1816.2005.tb02108.x

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