Tag Archives: Advertising

Van Reijmersdal, E.A., Boerman, S.C., Buijzen, M., & Rozendaal, E. (2017). This is advertising! Effects of disclosing television brand placement on adolescents. Journal of Youth and Adolescence, 46(2), 328-342. doi: 10.1007/s10964-016-0493-3.

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Van der Goot, M.J., Rozendaal, E., Opree, S.J., Ketelaar, P., & Smit, E. G. (2016). Media generations and their advertising attitudes and avoidance: A six country comparison. International Journal of Advertising. Advance online publication. doi:10.1080/02650487.2016.1240469

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Segijn, C.M., Voorveld, H.A.M., Vandeberg, L., & Smit, E.G. (2017). The battle of the screens: Unravelling attention allocation and memory effects when multiscreening. Human Communication Research. Advanced online publication. doi: 10.1111/hcre.12106

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Maslowska, E., Smit, E.G., & Van den Putte, B. (2016). It’s all in the name: A study of consumers’responses to personalized marketing communication. Journal of Interactive Advertising, 16(1), 74-85. doi: 10.1080/15252019.2016.1161568

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Meijers, M. H. C. , Eelen, J., & Voorveld, H. A. M. (2016). Creative Media Advertising. Amsterdam, The Netherlands: SWOCC.

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Van der Goot, M.J., Rozendaal, E., Opree, S.J., Ketelaar, P., & Smit, E. G. (2016). Media generations and their advertising attitudes and avoidance: A six country comparison. International Journal of Advertising. Advance online publication. doi: 10.1080/02650487.2016.1240469

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Boerman, S. C., & Kruikemeier, S. (2016). Consumer responses to promoted tweets sent by brands and political parties. Computers in Human Behavior, 65, 285–294. doi:10.1016/j.chb.2016.08.033

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Van Reijmersdal, E. A., Fransen, M. L., Van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., … Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458–1474. doi:10.1177/0002764216660141

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Kruikemeier, S, Szegin, M., & Boerman, S.C. (2016). Political Microtargeting: Relationship between personalized advertising on Facebook and voters’ responses. Cyberpsychology, Behavior, and Social Networking, 19(6), 367-372. doi:10.1089/cyber.2015.0652

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Boerman, S.C., & Van Reijmersdal, E. A. (2016). Informing consumers about hidden advertising. A literature review of the effects of disclosing sponsored content. In P. de Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers (pp. 115-146). London, UK: Emerald Group Publishing.

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Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Van der Goot, M. J., Van Reijmersdal, E. A., & Kleemans, M. (2015). Age differences in recall and liking of arousing television commercials. Communications, 40(3), 295-317. doi:10.1515/commun-2015-0013

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Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2015). Boys’ responses to mixtures of advertising and editorial content in magazines. Young Consumers, 16(3), 251-263. doi: 10.1108/YC-10-2014-00487.

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Van der Goot, M. J., Van Reijmersdal, E. A., & Kleemans, M. (2015). The effects of emotional television advertising on older and younger adults. In P. W. J. Verlegh, H. A. M. Voorveld & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 115-124). Wiesbaden: Springer Gabler.

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Vandeberg, L., Wennekers, A. M., Murre, J. M. J., & Smit, E. G. (2015). Implicit and explicit measures: What their dissociations reveal about the workings of advertising. In P. W. J. Verlegh, H. A. M. Voorveld & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI)(pp. 269-279). Wiesbaden: Springer Gabler.

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Wennekers, A. M., Vandeberg, L., Zoon, K., & Van Reijmersdal, E. A. (2015). Distinguishing implicit from explicit attitudes in brand placement research. In P.W.J. Verlegh, H.A.M. Voorveld & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI)(pp. 253-267). Wiesbaden: Springer Gabler.

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Wottrich, V. M. & Voorveld, H. A. M. (2015). Creative vs. traditional media choice: Effects on word-of-mouth and purchase intention. In P. W. J. Verlegh, H. A .M. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI)(pp. 325-335). Wiesbaden: Springer Gabler.

Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2015). Dissociating explicit and implicit effects of cross-media advertising. International Journal of Advertising, 34(5), 744-764. doi:10.1080/02650487.2015.1011023.

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Voorveld, H. A. M. & Van Noort, G. (2014). Social Media in advertising campaigns: Examining the effects on perceived persuasive intent, campaign and brand responses. Journal of Creative Communications, 9(3), 253-268. doi: 10.1177/0973258614545155

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Opree, S. J., Buijzen, M., Van Reijmersdal, E. A., & Valkenburg, P.M. (2014). Children’s advertising exposure and materialistic orientations: A longitudinal study into direct and mediated effects. Communication Research, 41(5), 717-735. doi: 10.1177/0093650213479129

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Fakkert, M. M. S., Voorveld, H. A. M., & Van Reijmersdal, E. A. (2014). Brand Placement in Fashion TV Series. In S. Buseljta Bank, P. De Pelsmacker & S. Okazaki (Eds.), Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (pp. 217-228). Wiesbaden, Germany: Springer Fachmedien.

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Voorveld, H. A. M., & Valkenburg, S. M. (2014). The Fit Factor: The role of fit between ads in understanding cross-media synergy. Journal of Advertising, 44(3), 185-195. doi: 10.1080/00913367.2014.977472

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Lewinski, P., Fransen, M. L., & Tan, E. S. H. (2014). Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli. Journal of Neuroscience, Psychology, and Economics, 7(1), 1-14. doi: 10.1037/npe0000012

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations. Psychology & Marketing, 31(3), 214-224. doi: 10.1002/mar.20688

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Maslowska, E., Smit, E. G., & Van den Putte, B. (2013). Assessing the cross-cultural applicability of tailored advertising: A comparative study between the Netherlands and Poland. International Journal of Advertising, 32(4), 487-511. doi: 10.2501/ija-32-4-487-511

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén & S. Okazaki (Eds.), Advances in Advertising Research. Vol. IV: The Changing Roles of Advertising, (pp. 273-284), Wiesbaden, Germany: Springer Fachmedien Wiesbaden.

Buijzen, M., Rozendaal, E., & Van Reijmersdal, E. A. (2013). Media, advertising, and consumerism: Children and adolescents in a commercialized media environment. In D. Lemish (Ed.), The Routledge Handbook of Children, Adolescents and Media (pp. 271-278). London, United Kingdom: Routledge. doi: 10.4324/9780203366981.ch33

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Van Reijmersdal, E. A., Tutaj, K., & Boerman, S. C. (2013). The effects of brand placement disclosures on skepticism and brand memory. Communications. The European Journal of Communication Research, 38(2), 127-146. doi: 10.1515/commun-2013-0008

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Eelen J., Dewitte, S., & Warlop, L. (2013). Situated embodied cognition: Monitoring orientation cues affects product evaluation and choice. Journal of Consumer Psychology, 23(4), 424-433. doi: 10.1016/j.jcps.2013.04.004

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Dahlén, M., Rosengren, S., & Smit, E.G. (2013). “Don’t insult my intelligence”: Can advertisements that underestimate consumers’ intelligence insult and signal a prejudiced consumer view? Journal of Advertising Research.

Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012). Sponsorship disclosure: Effects of duration on persuasion knowledge and brand responses. Journal of Communication, 62(6), 1047-1064. doi: 10.1111/j.1460-2466.2012.01677.x

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Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012). Zijn sponsorvermeldingen in televisieprogramma’s effectief? Tijdschrift voor Communicatiewetenschap, 40(4), 46–59.

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Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2012). “This program contains advertising”: Effects of sponsorship disclosure on persuasion knowledge and brand responses. In: The changing roles of advertising (pp.113-117). Stockholm, Sweden: Stockholm School of Economics.

Tolboom, M., Bronner, F., & Smit, E.G. (2012). The Potential Danger of Negative Free Publicity for the Consumer-Brand Relationship. In M. Eisend, T. Langner & S. Okazaki (Eds.), Advances in Advertising Research, volume III (pp.391-402). Wiesbaden: Springer.

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Van Reijmersdal, E. A., Rozendaal, E. and Buijzen, M. (2012). Brand prominence in advergames: Effects on children’s explicit and implicit memory. In M. Eisend, T. Langner & S. Okazaki (Eds.). Advances in Advertising Research (Vol. III): Current Insights and Future Trends. Wiesbaden: Gabler.

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Maslowska, E., Smit, E. G., & Van den Putte, B. (2012). Efektywność spersonalizowanych komunikatów reklamowych [The effectiveness of personalized advertising messages] in W. Patrzałek (Ed.). Kreowanie i zmiana współczesnego przekazu reklamowego. Poznań: Wyższa Szkoła Bankowa

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Meijers, M. H. C., & Noordewier, M. K. (2012). Ik heb duurzame kleding gekocht: mag ik nu met de auto naar de supermarkt? In M. Strick, M. Baas, L. van Dillen, R. Dotsch, D. Lakens, & M. de Vries (Eds.), Jaarboek Sociale Psychologie 2012 . Groningen: ASPO Pers.

Fennis, B. M., Das, E., & Fransen, M. L. (2012). Print advertising: Vivid content. Journal of Business Research 65, 861-864. DOI:10.1016/j.jbusres.2011.01.008

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De Graaf, D ., van den Putte, B., van der Werff, S. G., & Kessels, R. (2012). Het motiverende effect van normatieve en afschrikwekkende boodschappen. Tijdschrift voor Toezicht, 3(2), 50-62.

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Boerman, S. C. (2011). Eye Catching. SWOCC 57. Amsterdam.

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