Tag Archives: Advertising

Boerman, S. C., Kruikemeier, S., & Zuiderveen Borgesius, F. J. (2017). Online behavioral advertising: A literature review and research agenda. Journal of Advertising. Advance online publication. doi:10.1080/00913367.2017.1339368

Continue reading >>

Van der Goot, M.J., Rozendaal, E., Opree, S.J., Ketelaar, P., & Smit, E. G. (2016). Media generations and their advertising attitudes and avoidance: A six country comparison. International Journal of Advertising. Advance online publication. doi: 10.1080/02650487.2016.1240469

Continue reading >>

Van der Goot, M.J., Rozendaal, E., Opree, S.J., Ketelaar, P., & Smit, E. G. (2016). Media generations and their advertising attitudes and avoidance: A six country comparison. International Journal of Advertising. Advance online publication. doi:10.1080/02650487.2016.1240469

Continue reading >>

Boerman, S. C., Willemsen, L. M., & Van der Aa, E. (2017). “This post is sponsored” effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook. Journal of Interactive Marketing, 38, 82-92. doi:10.1016/j.intmar.2016.12.002

Continue reading >>

Segijn, C.M., Voorveld, H.A.M., Vandeberg, L., & Smit, E.G. (2017). The battle of the screens: Unravelling attention allocation and memory effects when multiscreening. Human Communication Research. Advanced online publication. doi: 10.1111/hcre.12106

Continue reading >>

Smink, A. R., Van Reijmersdal, E. A., & Boerman, S. C. (2017). Effects of brand placement disclosures: An eye tracking study into the effects of disclosures and the moderating role of brand familiarity. In V. Zabkar, & M. Eisend (Eds.), Advances in advertising research: Challenges in an age of dis-engagement (Vol. VII, pp. 85-96). Springer Gabler. doi:10.1007/978-3-658-18731-6_7

Continue reading >>

Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V. M., Vandeberg, L., & Voorveld, H. A. M. (2017). Media multitasking and the role of task relevance in background advertising processing. In V. Žabkar & M. Eisend & (Eds). Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 197-212).Wiesbaden, Germany: Springer-Gabler.

Continue reading >>

Van der Laan, L.N., Papies, E.K., Hooge, I.T.C., & Smeets, P.A.M. (2017). Goal-directed visual attention drives health goal priming: An eye-tracking experiment. Health Psychology, 1(36), 82-90. doi:10.1037/hea0000410

Continue reading >>

Van Reijmersdal, E.A., Boerman, S.C., Buijzen, M., & Rozendaal, E. (2017). This is advertising! Effects of disclosing television brand placement on adolescents. Journal of Youth and Adolescence, 46(2), 328-342. doi: 10.1007/s10964-016-0493-3.

Continue reading >>

Boerman, S. C., & Kruikemeier, S. (2016). Consumer responses to promoted tweets sent by brands and political parties. Computers in Human Behavior, 65, 285–294. doi:10.1016/j.chb.2016.08.033

Continue reading >>

Boerman, S.C., & Van Reijmersdal, E. A. (2016). Informing consumers about hidden advertising. A literature review of the effects of disclosing sponsored content. In P. de Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers (pp. 115-146). London, UK: Emerald Group Publishing.

Continue reading >>

Kruikemeier, S, Szegin, M., & Boerman, S.C. (2016). Political Microtargeting: Relationship between personalized advertising on Facebook and voters’ responses. Cyberpsychology, Behavior, and Social Networking, 19(6), 367-372. doi:10.1089/cyber.2015.0652

Continue reading >>

Kerkhof, P. (2011). Van customer media naar content marketing. In: S. de Bakker, S. van den Boom, P. Kerkhof & P. Luit (Eds.), Help, ze willen vrienden worden, p. 17-25. Heemstede (NL): Customer Media Council.

Maslowska, E., Smit, E.G., & Van den Putte, B. (2016). It’s all in the name: A study of consumers’responses to personalized marketing communication. Journal of Interactive Advertising, 16(1), 74-85. doi: 10.1080/15252019.2016.1161568

Continue reading >>

Meijers, M. H. C. , Eelen, J., & Voorveld, H. A. M. (2016). Creative Media Advertising. Amsterdam, The Netherlands: SWOCC.

Continue reading >>

Van Reijmersdal, E. A., Fransen, M. L., Van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., … Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458–1474. doi:10.1177/0002764216660141

Continue reading >>

Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2015). Dissociating explicit and implicit effects of cross-media advertising. International Journal of Advertising, 34(5), 744-764. doi:10.1080/02650487.2015.1011023.

Continue reading >>

Vandeberg, L., Wennekers, A. M., Murre, J. M. J., & Smit, E. G. (2015). Implicit and explicit measures: What their dissociations reveal about the workings of advertising. In P. W. J. Verlegh, H. A. M. Voorveld & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI)(pp. 269-279). Wiesbaden: Springer Gabler.

Continue reading >>

Van der Goot, M. J., Van Reijmersdal, E. A., & Kleemans, M. (2015). Age differences in recall and liking of arousing television commercials. Communications, 40(3), 295-317. doi:10.1515/commun-2015-0013

Continue reading >>

Van der Goot, M. J., Van Reijmersdal, E. A., & Kleemans, M. (2015). The effects of emotional television advertising on older and younger adults. In P. W. J. Verlegh, H. A. M. Voorveld & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 115-124). Wiesbaden: Springer Gabler.

Continue reading >>

Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2015). Boys’ responses to mixtures of advertising and editorial content in magazines. Young Consumers, 16(3), 251-263. doi: 10.1108/YC-10-2014-00487.

Continue reading >>

Wennekers, A. M., Vandeberg, L., Zoon, K., & Van Reijmersdal, E. A. (2015). Distinguishing implicit from explicit attitudes in brand placement research. In P.W.J. Verlegh, H.A.M. Voorveld & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI)(pp. 253-267). Wiesbaden: Springer Gabler.

Continue reading >>

Wottrich, V. M. & Voorveld, H. A. M. (2015). Creative vs. traditional media choice: Effects on word-of-mouth and purchase intention. In P. W. J. Verlegh, H. A .M. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI)(pp. 325-335). Wiesbaden: Springer Gabler.

Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations. Psychology & Marketing, 31(3), 214-224. doi: 10.1002/mar.20688

Continue reading >>

Fakkert, M. M. S., Voorveld, H. A. M., & Van Reijmersdal, E. A. (2014). Brand Placement in Fashion TV Series. In S. Buseljta Bank, P. De Pelsmacker & S. Okazaki (Eds.), Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (pp. 217-228). Wiesbaden, Germany: Springer Fachmedien.

Continue reading >>

Lewinski, P., Fransen, M. L., & Tan, E. S. H. (2014). Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli. Journal of Neuroscience, Psychology, and Economics, 7(1), 1-14. doi: 10.1037/npe0000012

Continue reading >>

Opree, S. J., Buijzen, M., Van Reijmersdal, E. A., & Valkenburg, P.M. (2014). Children’s advertising exposure and materialistic orientations: A longitudinal study into direct and mediated effects. Communication Research, 41(5), 717-735. doi: 10.1177/0093650213479129

Continue reading >>

Voorveld, H. A. M., & Valkenburg, S. M. (2014). The Fit Factor: The role of fit between ads in understanding cross-media synergy. Journal of Advertising, 44(3), 185-195. doi: 10.1080/00913367.2014.977472

Continue reading >>

Voorveld, H. A. M. & Van Noort, G. (2014). Social Media in advertising campaigns: Examining the effects on perceived persuasive intent, campaign and brand responses. Journal of Creative Communications, 9(3), 253-268. doi: 10.1177/0973258614545155

Continue reading >>

Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén & S. Okazaki (Eds.), Advances in Advertising Research. Vol. IV: The Changing Roles of Advertising, (pp. 273-284), Wiesbaden, Germany: Springer Fachmedien Wiesbaden.

Buijzen, M., Rozendaal, E., & Van Reijmersdal, E. A. (2013). Media, advertising, and consumerism: Children and adolescents in a commercialized media environment. In D. Lemish (Ed.), The Routledge Handbook of Children, Adolescents and Media (pp. 271-278). London, United Kingdom: Routledge. doi: 10.4324/9780203366981.ch33

Continue reading >>

Dahlén, M., Rosengren, S., & Smit, E.G. (2013). “Don’t insult my intelligence”: Can advertisements that underestimate consumers’ intelligence insult and signal a prejudiced consumer view? Journal of Advertising Research.

Eelen J., Dewitte, S., & Warlop, L. (2013). Situated embodied cognition: Monitoring orientation cues affects product evaluation and choice. Journal of Consumer Psychology, 23(4), 424-433. doi: 10.1016/j.jcps.2013.04.004

Continue reading >>

Maslowska, E., Smit, E. G., & Van den Putte, B. (2013). Assessing the cross-cultural applicability of tailored advertising: A comparative study between the Netherlands and Poland. International Journal of Advertising, 32(4), 487-511. doi: 10.2501/ija-32-4-487-511

Continue reading >>

Van Reijmersdal, E. A., Tutaj, K., & Boerman, S. C. (2013). The effects of brand placement disclosures on skepticism and brand memory. Communications. The European Journal of Communication Research, 38(2), 127-146. doi: 10.1515/commun-2013-0008

Continue reading >>

Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012). Sponsorship disclosure: Effects of duration on persuasion knowledge and brand responses. Journal of Communication, 62(6), 1047-1064. doi: 10.1111/j.1460-2466.2012.01677.x

Continue reading >>

Boerman, S.C., Van Reijmersdal, E.A., & Neijens, P.C. (2012). Zijn sponsorvermeldingen in televisieprogramma’s effectief? Tijdschrift voor Communicatiewetenschap, 40(4), 46–59.

Continue reading >>

Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2012). “This program contains advertising”: Effects of sponsorship disclosure on persuasion knowledge and brand responses. In: The changing roles of advertising (pp.113-117). Stockholm, Sweden: Stockholm School of Economics.

Tolboom, M., Bronner, F., & Smit, E.G. (2012). The Potential Danger of Negative Free Publicity for the Consumer-Brand Relationship. In M. Eisend, T. Langner & S. Okazaki (Eds.), Advances in Advertising Research, volume III (pp.391-402). Wiesbaden: Springer.

Continue reading >>

Van Reijmersdal, E. A., Rozendaal, E. and Buijzen, M. (2012). Brand prominence in advergames: Effects on children’s explicit and implicit memory. In M. Eisend, T. Langner & S. Okazaki (Eds.). Advances in Advertising Research (Vol. III): Current Insights and Future Trends. Wiesbaden: Gabler.

Continue reading >>