Successful ICA conference for Persuasive Communication Researchers

Our Program Group ‘Persuasive Communication’ has been very successful at the annual Conference of the International Communication Association (ICA) in San Juan, Puerto Rico. Margot van der Goot even received two awards.

Top papers on the Lifespan Communication Theme (from the conference theme”Communication across the life span”).
Paper 1: Age differences in recall and liking of arousing television commercials. Authors: Margot van der Goot (ASCoR), Eva Van Reijmersdal (ASCoR) and Mariska Kleemans (Radboud University).
Paper 2: Media generations and their advertising attitudes and avoidance: A six-country comparison. Authors: Margot van der Goot (ASCoR), Esther Rozendaal Radbout University), Paul Ketelaar (Radboud University) and Edith Smit (ASCoR).

Best paper in Information Systems: Social Media Advertising: Consumer Responsesto Promoted Tweets Sent by Brands and Political Parties. Authors: Sophie Boerman & Sanne Kruikemeier.

Top student paper award in the Mass Communication Division.Signaling Warmth: How Brand Warmth and Symbolism Affect Online Brand Endorsements of Non- and For-Profits. Author: Stefan Bernritter.

Top paper award in the Environmental Communication Division.Paradoxical effects of green communication frames. Author: Marijn Meijers.

Promising student work in Information SystemsEye-Catching: Using Eye Tracking to Examine the Effect of Health Literacy on the Attention-Recall Relationship.Authors: Corine Meppelink and Nadine Bol.

Health Communication Division Outstanding Dissertation Award: Let’s talk about alcohol: The role of interpersonal communication and health campaigns. Author: Hanneke Hendriks (Did her PhD at ASCoR. Currently working at Leiden University).