ASCoR PhD candidate Sophie Boerman won the Best Student Paper Award at International Conference In Research In Advertising (ICORIA) that took place in June 2013 in Zagreb. The paper is titled “How does the type of sponsorship disclosure affect viewers’ attention and persuasion knowledge? Insights from an eye tracking study” and is co-authored by Eva van Reijmersdal and Peter Neijens.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
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