Sophie Boerman wins Best Student Paper Award at ICORIA

ASCoR PhD candidate Sophie Boerman won the Best Student Paper Award at International Conference In Research In Advertising (ICORIA) that took place in June 2013 in Zagreb. The paper is titled “How does the type of sponsorship disclosure affect viewers’ attention and persuasion knowledge? Insights from an eye tracking study” and is co-authored by Eva van Reijmersdal and Peter Neijens.