Research Lines & Thesis Themes

A major challenge for communication professionals and policymakers is to optimally use the potential of communication and media to achieve specific persuasive goals in marketing and health communication, while at the same time empower citizens to make informed decisions. Persuasive Communication research aims at studying factors that explain the development, reach, processing and effects of professional and consumer-generated messages in marketing and health communication. These factors include individual difference, situational, medium and message factors. Persuasive Communication particularly focuses on the four research lines below. Below each research line several more specific research topics are specified, which may form the starting point of a research question you aim to answer in your Master thesis. It is also possible to formulate a research question outside these specific research lines, as long as it fits within persuasive communication.