Abstract: This study provides insight in age differences in the amount of media multitasking and in the media that people combine. Results of a diary study (N=3,048) among 13- to 65-year olds reject the popular notion that media multitasking is particularly prevalent among young people. The youngest (13-16 years) and the oldest (50-65 years) age group did distinguish themselves in terms of media combinations. The youngest group particularly combined music with online activities, whereas the oldest group was unique in combining radio with e-mail or newspapers. A plausible explanation for these age differences in media multitasking are life-span related and generational differences in media use in general.
Tags: media multitasking, aging