Voorveld, H. A. M. (2013). Cross Tools and Cross Media Effects. In P. Moy (Ed.), Oxford Bibliographies in Communication. New York: Oxford University Press.


Abstract: While cross media and cross tool effects are a hot topic in the advertising industry, academic theoretical and empirical literature is very scarce. This bibliography provides an overview of the existing literature and contains of two parts. The first part focuses on cross media effects, the second part on cross tools effects. The main streams of research within these two topics are distinguished and the most important citations are provided.