Schellekens, G. A. C., Verlegh, P. W. J., & Smidts, A. (2009). Two types of language bias in word of mouth. Advances in Consumer Research, 36, 544-545.


Keywords:
word of mouth, language abstraction, consumer behavior

Link: http://www.acrwebsite.org/volumes/v36/NAACR_vol36_30.pdf