Van Reijmersdal, E. A., Neijens, P. C. & Smit, E. G. (2006). The role of exposure frequency, prominence, and memory of brand placements in effects on brand image. European Advances in Consumer Research, 7, 659.

Keywords: brand placement, product placement, television, brand image

Link: http://www.acrwebsite.org/volumes/eacr/vol7/EuropeanVolume7_62.pdf