Smit, E. S., Linn, A. J., & Van Weert, J. C. M. (2015). Taking online computer-tailoring forward: The potential of tailoring the message frame and delivery mode of online health behaviour change interventions. European Health Psychologist, 17(1), 25-31.

Online interventions that are tailored to the individual participant, using computer-tailoring strategies, can effectively improve health related behaviour (Lustria et al., 2013). Computer-tailoring can best be described as adjusting intervention materials to the specific characteristics of an individual person through a computerized process (de Vries & Brug, 1999). In contrast to more static online health communication (e.g. health information websites), tailored interventions provide individuals only with information that is relevant to them and their situation. Continue reading…