Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The perceived interactivity of top global brand websites and its determinants. In: Ralf Terlutter, Sandra Diehl, Shintaro Okazaki (eds.) EAA Advances in Advertising Research (Vol. 1): Cutting Edge International Research. (pp 217-233). Gabler Verlag.


Keywords: brands, websites, interactivity, content analysis

Link: http://www.gabler.de/Buch/978-3-8349-2111-6/Advances-in-Advertising-Research-(Vol–1).html