Kranzbühler, A. M., Kleijnen, M. H., Verlegh, P.W.J., & Teerling, M. (2015). The differential effects of peer and expert ratings on choice. MSI Working Paper No. 15-117, Marketing Science Institute, Cambridge, MA.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>