Bronner, F., & De Hoog, R. (2010). E-vloedrijke vakantiegangers. Vrijetijdstudies, 28, 39-49.

Abstract: In this article motives for posting reviews are object of research. Eight general motivation categories can de discerned: personal, social benefits, social concern, functional, quality assurance, economic incentives, entertainment and helping the company.
Keywords: eWOM, motives for posting

Link: http://dare.uva.nl/record/418592

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