Van den Boom, S., & Smit, E. G. (2010). Dichterbij komt dichterbij. In S. van den Boom, E.G. Smit & S. de Bakker (Eds.), Nachtmerrie of Droom; De ROI van Customer Media (pp. 215-222). Heemstede: Customer Media Council.
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>