Bronner, F., & De Hoog, R. (2008). Consumenten reissites: Profiel van opinieleiders en opinievolgers. Vrijetijdstudies, 26, 7-18.

Abstract: In the use of consumer review sites one can make a distinction between posters (postreviews) and lurkers (only use reviews). In this contribution a profile of both segments is sketched.

Keywords: eWOM, lurkers, posters

Link: Click here