Buijzen, M., Rozendaal, E., & Van Reijmersdal, E. A. (2013). Media, advertising, and consumerism: Children and adolescents in a commercialized media environment. In D. Lemish (Ed.), The Routledge Handbook of Children, Adolescents and Media (pp. 271-278). London, United Kingdom: Routledge. doi: 10.4324/9780203366981.ch33

Media, advertising, and consumerism: Children and adolescents in a commercialized media environment
In the first decade of the new millennium, children and adolescents’ commercial media environment has changed dramatically. Advertisers have rapidly adopted new advertising techniques including branded websites, brand placement in video games, and viral marketing in social media (Buijzen et al., 2010; Calvert, 2008). Those new practices are fundamentally different from traditional advertising. Notably, non-traditional advertising practices typically rely on affect-based mechanisms and are often embedded within program or editorial content (Calvert, 2008; Wright et al., 2005), which may have important consequences for young people’s understanding and processing of advertising.

Link: https://www.routledgehandbooks.com/doi/10.4324/9780203366981.ch33