Convincing health communication? Keep it simple
ASCoR PhD student Corine Meppelink was interviewed by Compriz, the trade association for communications professionals in health care. She talks about her reasons for choosing a career in research and why specifically Communication Science. Her research focuses on health literacy and she talks about it in depth in the interview as well.
For more information read the entire piece on the Compriz website (Dutch):
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health