Dr. Zeph van Berlo

Name: dr. Zeph M. C. van Berlo
PhD: 2020, University of Amsterdam
Promotor: Eva van Reijmersdal & Edit Smit
MSc: 2016, University of Amsterdam (cum laude)
Interests: Gamified advertising; covert advertising; persuasion knowledge
Research: In my work I focus on the effects of various types of branded entertainment (e.g., advergames, branded VR) and on consumer literacy in gamified and covert persuasive contexts. I am especially interested in the underlying psychological mechanisms explaining the effectiveness of gamified advertising.
Teaching: Honours programme coordination, master thesis supervision, graduation project supervision, persuasive communication (bachelor), brand communication (master)

Publication list of: Dr. Zeph van Berlo
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2020
2019
2020
2020