Name: Zeph van Berlo
MsC: 2016, University of Amsterdam (cum laude)
Interests: Covert advertising, resistance
Research: In my research, I focus on the effects of covert advertising techniques, like advergames and product placement, on consumer behavior. I am especially interested in studying the effects of persuasive messages on persuasion knowledge activation and the underlying psychological mechanisms explaining resistance to persuasion. I have also been involved in projects on online media engagement on brand responses and the online representation of people on dating websites.
Teaching: Methods in Communication Science & Statistics (MCR/S), Research Workshop: Survey (RWS), Research Workshop: Content Analysis (RWC), The Media Landscape (TML), Philosophy of Science and Methodology (PSM), Persuasive Communication
The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health